Rare Rides: The 2003 GMC Yukon 2500 XL, a Quadrasteer Experience

Today’s Rare Ride coverage was prompted when your author saw an unusual pickup truck on the roads of Cincinnati. The truck in question was a black Sierra Denali from the early 2000s, with a telltale feature on its rear fenders: little lights on either side. Let’s talk Quadrasteer.

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Cadillac Launching New Corporate Logo With Lyriq

There’s a new automotive trend afoot, one where industry giants alter their iconic corporate logos so they’ll play better in a digital environment. Shadows and color gradients designed to give an image depth don’t always pop on a cheap screen the way they might on the glossy piece of paper and have encouraged manufacturers to transmission to flat, monochromatic icons that look bad everywhere.

But consistency isn’t the only reason to change logos. It’s also an opportunity to signal to customers that you’re evolving as a brand, which is why so many companies have associated their new iconography with the pivot toward electric vehicles. General Motors, recently ditched the logo it’s been using (more or less) unchanged since 1964 for a Bizarro World alternative that swaps the color pallet and makes the letters lowercase. Now it’s modernizing the emblem to be used for Cadillac’s electrified products until they gradually supplant the entire lineup.

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General Motors Plans Battery-Cell Lab in Southeast Michigan

We’ve written about the lofty promises automakers are making when it comes to EVs, but regardless of whether you think they’ll make their targets or not, they’re at least putting plans in motion.

Ford has its Blue Oval City. Meanwhile, General Motors has plans to open a battery-cell lab in suburban Detroit.

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Will Chip Shortage Dethrone GM's Sales Dominance?

Ninety years. That’s the amount of time that General Motors has led the sales charts in the U.S.

That may change this year, according to industry bible Automotive News, because of the ongoing microchip shortage.

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Quantum Leaps - 1999 Chevy Silverado EV2

In 1996, General Motors unveiled the first modern electric car: The EV1. Built to prove that GM could satisfy California’s then-new zero-emissions regulations, the EV1 was a quick, efficient, electric two-seater that could be plugged into a standard 110 outlet. By all accounts, the car was well-loved by its owners lessors, but wasn’t profitable enough for GM to make a business case for the development of an EV2. GM halted production after the 1999 model year.

What if they hadn’t stopped there, though? What if, instead of cancelling the EV1, GM had decided to build on everything they’d learned about EVs and doubled down on it, using economies of scale to drive down costs to a level that could have been profitable? What if they had a platform that they already knew they were going to make hundreds of thousands of, every year, standing by at the ready? And, finally, what if that platform had been sturdy enough to carry around an extra thousand pounds of battery without breaking a sweat?

They did, and the 1999 Chevrolet Silverado EV2 is the story of GM dominance that never was.

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Report: Cadillac's EV Ambitions Creating Dealer Shakeup

Cadillac’s instance that it be the first brand owned by General Motors to go entirely electric has resulted in a shrinking U.S. dealership network, though perhaps a healthier bottom line for GM in the long run. It may also foreshadow the trajectory of other brands committed themselves to EVs and give us a sense of what the dealer landscape might look like in a decade or two.

Over the last few years, American luxury brands have been attempting to grow in select markets they believe will bring in new, affluent customers by building experience centers that mimic high-end airport lounges. Cadillac even briefly moved its base of operations to New York City as a way to gain distance from its rustbelt background and ingratiate itself into high society. More recently, Lincoln introduced a Central Park-themed Navigator as both have been trying to lay down roots in parts of California after ceding a large share of the market to the competition decades earlier. But GM’s insistence that Cadillac become an all-electric brand (with Lincoln also targeting a glut of EV sales by 2026) seems as though it could create complications, even if the end result is a major victory.

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Buy/Drive/Burn: Economical American Compacts From 1982

Our recent Rare Rides coverage of the Chevrolet Citation made one thing very clear: We need more Citation content. Today’s 1982 Buy/Drive/Burn lineup was suggested by commenter eng_alvarado90, who would like to see all of you struggle. Citation, Aries, Escort, all in their most utilitarian formats. Let’s go.

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GM Halts Production at Nearly All U.S. Plants, Chip Shortage to Blame

The chip shortage has struck again.

General Motors is going to temporarily halt production at most of its North American assembly plants, starting Monday, because the shortage of semiconductor chips continues.

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Rare Rides: The Very Exclusive 1984 Enterra Vipre, Luxurious Canadian Sports Car

Today’s Rare Ride is an ever-desirable Pontiac Fiero dressed in an elegant, Canadian-designed fiberglass body.

Let’s talk about a forgotten car with two fake names: Enterra Vipre

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GMC Canyon AT4 OVRLANDX Off-Road Concept

GMC introduced an interesting concept at Colorado’s Overland Expo Mountain West 2021 this week and the timing couldn’t have been better. While North America has always appreciated off-road vehicles, there’s been an overnight explosion in the number of people considering 4×4 adventuring as a hobby. Troubled times have encouraged individuals to embrace the kind of cars that can tackle any terrain while doubling as a mobile campsite, and the Canyon AT4 OVRLANDX Off-Road Concept certainly seems capable.

Although the hypothetical production model probably has a better chance of becoming canvases for online influences than carrying anybody through a genuine disaster. This is something GMC likewise appears hip to, as the whole point of the concept SUV is to show what can be done with the Canyon, a little creativity, and a wad of cash reserved for aftermarket accessories.

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Opinion: Automakers Are Overstepping Their Boundaries

General Motors now requires salaried employees operating in the United States to disclose their coronavirus vaccination status. As confirmed by the automaker on Thursday, the decision is supposed to help the company determine what percentage of its own workforce is vaccinated so it can make better decisions about which safety protocols to implement. But your author is under the assumption that “as many as possible” will always be the preferred answer.

Earlier in the month, GM forced all salaried employees to disclose whether or not they were immunized for COVID-19 using the automaker’s internal network. Those answering to the affirmative were required to submit proof of vaccination by last Monday. But it sounds as though the manufacturer is just getting warmed up for more invasive activities.

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Abandoned History: Chrysler's Liberty Project, to Saturn or Not to Saturn

In Part V of the Rare Rides series on the Eagle Premier, I mentioned an abandoned project at Chrysler called Liberty. Announced in 1985, Liberty was supposed to be a direct challenge to GM’s recently announced Saturn brand. Or it wasn’t, depending on what day of the week Liberty was addressed.

Chrysler’s PR department and CEO Lee Iacocca seemed at odds on what the Liberty project was, but they were both sure it was very important and it would build something, probably.

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Quantum Leaps: The Quad Four Pontiac Fiero That Never Was

To many children of the 1970s and 80s, the Pontiac Fiero is something of a tragic figure. Its mid-engine chassis and clean, sporty lines made performance promises that its 2.5L OHV, 92 horsepower “Iron Duke” could never deliver on. Even later models, with their 140 HP, 2.8L V6 engines were disappointments – albeit lesser ones. Despite continuous improvements, the car was only in production for four years, and ultimately became more sought-after as the basis for a number of ill-conceived Faux-rrari kit cars than for what it was … but it didn’t have to be this way.

Across town, Pontiac’s GM stablemate Oldsmobile had something that could have changed the fate of Pontiac’s Fiero – and maybe the Chevrolet Corvette’s, too – and that’s the subject of this first engine swap fantasy file: the Quad 4.

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GM Replacing Battery Modules On Recalled Chevy Bolts

The Chevrolet Bolt has become the focus of negative attention following some fire incidents that were believed to be related to battery components. After two recalls, General Motors has decided to replace the battery modules of every model that could be impacted — rather than focusing on units with proven defects.

While it’s undoubtedly going to cost the company a fortune, this is probably the correct move. The implications of negative publicity stemming from repeat vehicle fires have a tendency to linger and be blown up to larger-than-life proportions. This is especially true if an automaker rushed that vehicle to market to better wrangle the segment. Just ask Ford about the Pinto if you’ve any doubts.

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Ford and GM Feuding Over Names

Last month, General Motors filed a trademark infringement lawsuit against Ford’s use of the term BlueCruise for its SAE Level 2 advanced driving assistance suite. GM has argued the phrase is too close to its own SuperCruise system and wants Blue Oval to ditch the name for something else. Ford recently filed a motion asking the US District Court in San Francisco to throw out the case, as it believes the term cruise is common enough to qualify as ubiquitous.

This is the industrial equivalent of two of your friends screeching at each other because one of them wanted to name their youngest son Landon while the other already named their kid Langston. Though the manufacturer’s feud may be dumber because it’s not exactly like we’ve recently started affixing the word cruise to the systems found inside automobiles.

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  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉