#GeneralMotors
Chevrolet Announces $30,000 Electric Equinox at CES 2022
General Motors CEO Mary Barra made a slew of product announcements during CES 2022, with the biggest being an update on the Silverado EV. However, Chevrolet will need to fill out its ranks if it’s to become a totally electrified brand as planned, resulting in the confirmation of electric variants of the Equinox and Blazer.
With modestly sized crossovers and SUVs still gaining ground in North America, Barra believes it makes good sense to electrify a couple in the assumption that the segment will have a larger pool of customers to draw from. But there’s precious little detail about either model, minus GM’s promise to launch both models by 2023 and sell the Equinox EV for around $30,000.
GM Files to Trademark Electra Name for Buick
General Motors is hoping to re-up the Electra name for Buick as per a December filing with the United States Trademark and Patent Office (USTPO). While many of you will recall the model as another ho-hum sedan from the 1990s with the potential to be graced with a 3800 motor, the car actually dates back to a time where tailfins were all the rage and there was no such thing as too much chrome.
Though it’s unlikely that the name would be affixed to anything burning gasoline in the modern context. Buick has already shown an all-electric concept wearing the Electra name at the 2020 Beijing auto show and it would be the mother of all twists to snub it.
Honda Trademarks ADX Name for Acura Brand
Honda has filed to trademark ADX with the United States Patent and Trademark Office (USPTO), presumably so it can use the name for an upcoming luxury model. While Honda has previously sold vehicles with alphanumeric monikers ending in the letter X, that’s literally Acura’s entire lineup and it’s supposed to be delivering a few new models to round out its rather limited selection.
GMC Teases Upcoming All-Electric Sierra Denali
If you thought there was an explosion of competitors in segments like the compact luxury crossover game or so-called ‘four-door coupe’ SUVs, it would appear you ain’t seen nothin’ yet. The number of all-electric pickup trucks is piling up like cords of wood, with the latest to show its face being the GMC Sierra Denali.
GM Canada Tells Unvaccinated Workers to Stay Home, Union Unhelpful
Unvaccinated workers from General Motors’ CAMI Assembly Plant have been removed from the facility and forced into unpaid leave. The automaker had a deadline set for December 12th to have all employees vaccinated, with Unifor previously having urged the company to postpone the date. The Western world has seen a surge of citizens protesting vaccine mandates this year, with Canadian unions conducting more than a few of their own. Though several organizers have said they’re operating independently due to a shared belief that Unifor was offering insufficient support to members and was effectively siding with automakers.
Corvette Production Halted Over Kentucky Tornadoes, TMMK Okay
Chevrolet’s Corvette plant in Bowling Green, Kentucky, will be seeing a week of downtime following the vicious tornadoes that swept through the United States over the weekend. With twisters populating Southern and Midwestern states, Kentucky became ground zero from some of the most devastating weather seen all year.
Governor Andy Beshear called for a state of emergency Saturday due to the extensive damage across the state, with Bowling Green yielding some of the most harrowing examples. While the Corvette factory was spared the total destruction endured by other buildings, General Motors has said the site will still need to remain closed so the necessary cleanup can be done.
GM CEO Says Incentives May Help America Transition to EVs
General Motors CEO Mary Barra has chimed in on the weeklong open discussion about whether or not it’s a good idea for America to embrace the Biden administration’s EV tax credit plan, which just so happens to be deeply intertwined with the Build Back Better Act’s cavalcade of federal initiatives.
As we’ve already covered the topic more than once, we’ll avoid the recap and simply post the relevant links where Tesla CEO Elon Musk recommended pitching the entire bill into the trash and Transportation Secretary Pete Buttigieg went to bat for the White House by suggesting the updated tax scheme was a necessity for electrification to thrive. Barra opted to go with the latter take, stating that it could help accelerate EV adoption.
GM Signs Agreement to Build Battery Processing Facility
The all-electric roadmap at General Motors continues apace. This week, the company announced plans to form a joint venture with a group called POSCO Chemical, an outfit that has nothing to do with our News & Social Media Contributor despite sharing a curiously similar surname.
GM’s plan calls for the parties to construct a facility in North America which will process critical battery materials for The General’s new Ultium electric vehicle platform. Note well: these are the gubbins planned to be used in upcoming rigs like the Lyriq and Hummer EV, not the maligned Bolt EV.
Mask Up: U.S. Automakers to Extend Plant Requirements
In a reminder that the COVID-19 pandemic isn’t over, no matter that we all wish it was, U.S. automakers and the United Auto Workers union have agreed to extend mask requirements for workers but will not require vaccination for union workers.
Offshore Funds: GM Sinks $150 Million Into Electric Boat Company
Making waves, treading water – the list of puns for this type of investment is nearly endless. In a deal reported by The Detroit Free Press, General Motors has plowed $150 million into a Seattle-based startup company called Pure Watercraft. The outfit makes electric outboard motors and batteries for marine applications.
Iq Test: Future Cadillac Names Potentially Leaked
Top brass at Cadillac have made it abundantly clear they plan to exit this decade solely as the purveyor of electric vehicles. To that end, a swath of new model names have been floated, including the Lyriq which is set for the 2023 model year.
Now, thanks to internet sleuthing, we may have learned a few more of the names Cadillac has up its all-electric sleeve. They all end in ‘iq’ … except for one.
Cold Comfort: GM Binning Heated Seats & Steering Wheel in Some Models
While this news initially surfaced late Friday, we feel it is a significant move by General Motors, one which warrants a bit of discussion even after umpteen different car blogs parroted this news over the weekend.
At issue? The current level of global supply chain disruption, of course. With the only chips in Detroit apparently being of the salt & vinegar kind, car companies have been forced to make some tough decisions – but yoinking heated seats is a very substantial change.
Cadillac Expects to Lose One-Third of All U.S. Dealerships This Year
Cadillac is expected to have lost one-third of its U.S. dealerships this year — going from nearly 900 physical locations at the start of 2021 to an estimated 560 by year’s end.
But there’s allegedly no need to worry about the brand because this is part of a planned electric offensive. Last year, Cadillac asked dealers to spend the capital necessary to install charging stations, update their service centers, and retrain staff to better tackle EVs or take a buyout before the automaker’s first battery-driven car (the Lyric crossover) hits the market early in 2022. It would seem that a meaningful portion of the whole decided to bow out, which Cadillac seems totally fine with.
Chevrolet Bolt Recall: Orion Assembly Schedules Some Downtime
Michigan’s Orion Assembly will be taking three weeks of downtime this month as General Motors continues addressing the fire recall pertaining to Chevrolet’s all-electric Bolt.
The automaker notified employees that the facility will see production idled from November 15th through December 3rd, though vehicle assembly won’t resume until the 6th. However the plant is already running on a diminished schedule so staff can assist with maximizing LG battery output and offer additional support related to the recall.
Heavy Metal: GM Invests Millions in Ohio
General Motors seems bent on preparing some of its existing facilities as supporting players for future programs. The company has announced a $46 million investment in the metal stamping operation in Parma, Ohio, a town located about 20 minutes south of Cleveland that has nothing to do with the tasty cheese one puts on their pasta.
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