Study Claims Gen Z Doesn't Like Buying Cars

Younger drivers have reportedly had it with the dealership experience, with Gen Z even more disenfranchised than Millennials. Though it’s difficult to imagine anybody visiting a showroom within the last 12 months having any other reaction. Incentives are down, prices are up, and there’s a good chance whatever you wanted to buy isn’t going to be on the lot anyway. Someone saying they had an exemplary dealer experience is becoming about as common as people claiming they enjoy going to the DMV.

However, CDK Global Inc. still opted to conduct a survey in the hopes of determining just how much less tolerant younger shoppers might be compared to older generations. The takeaway probably isn’t going to shock you, even if the sheer volume of first-time buyers that don’t care for dealerships might.

Read more
Millennials Still Prefer Cars, Study Suggests

Ever since the Great Recession, Millennials have become the target of blame for every economic woe imaginable. They’re not saving their money, they’re not buying homes, they’re not making enough, they change jobs too frequently, they don’t know how to shop around, they’re crippled by debt, and they aren’t buying enough cars. Depending on where you get your news, they are frequently framed as economic imbeciles incapable of doing anything right.

Of course, the obvious counterpoint to those allegations involve the broader problem stagnating wages and a market established by their higher-earning forebears that they can’t seem to wrangle — but who has the time for nuance these days?

While we primarily care about the car buying angle, it’s worth mentioning that Millennials are different from their older counterparts. Still, we were surprised in how that fact manifested itself this week. Apparently, Millennials aren’t all that excited about utility vehicles. Despite SUVs and crossovers dominating the automotive landscape, younger folks are still choosing to buy cars.

Read more
JD Power: Millennials Buying More New Vehicles Than Expected

Millennials giving up on cars? Not according to a recent J.D. Power study.

Read more
Study: Millennial Fastest-Growing Auto Lending Segment

Alleged to not be interested in cars or driving them, millennials are the fastest-growing segment of car buyers as far as lending goes, per a new study.

Read more
  • Jbltg The more time passes, the more BMW's resemble Honda. zzzz
  • VoGhost Doubling down on the sector that is shrinking (ICE). Typical Nissan.
  • Dwford I don't think price is the real issue. Plenty of people buy $40-50k gas vehicles every year. It's the functionality. People are worried about range and the ability to easily and quickly recharge. Also, if you want to buy an EV these days, you are mostly limited to midsize 5 passenger crossovers. How about some body style variety??
  • SCE to AUX The nose went from terrible to weird.
  • Chris P Bacon I'm not a fan of either, but if I had to choose, it would be the RAV. It's built for the long run with a NA engine and an 8 speed transmission. The Honda with a turbo and CVT might still last as long, but maintenance is going to cost more to get to 200000 miles for sure. The Honda is built for the first owner to lease and give back in 36 months. The Toyota is built to own and pass down.