European Emissions Regulations Drive the Toyota GR Yaris' Price Up By Almost 100 Percent

Europe has, and will likely remain, far more aggressive with emissions-cutting measures than we are here in the United States. Strict climate-related regulations on the Old Continent mean that gas vehicles – even those that we consider relatively efficient here – are extremely expensive and difficult to find. That’s how the 2024 Toyota GR Yaris, a car powered by an (admittedly powerful and turbocharged) three-cylinder engine, costs nearly double its sticker price in France.

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Toyota Releases Limited Editions of the GR Corolla, GR Supra, and GR86

Eager to continue showcasing its performance products sold under the Gazoo Racing banner, Toyota has introduced special editions of the GR Corolla, GR86, and GR Supra. Sadly, this makes them limited in nature and subject to dealer markups you might not want to deal with. However, if you’re looking for a collectible Toyota to keep in your garage for a few decades, these models are probably worth looking into.

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Toyota Testing Prototype EV With Faux Manual Transmission

Toyota chairman Akio Toyoda recently discussed a sporting EV prototype the company has been working on, noting that the model has the simulated manual transmission that’s been the subject of much controversy. Many have claimed a stick-shift electric wouldn’t happen, as it would add cost and needless amounts of complexity for a brand that’s traditionally been averse to both concepts.

However, the brand seems to be running with the concept. Lexus had already toyed with the idea and Akio is now praising the unit that’s been equipped with the Toyota-branded prototype.

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Fire Puts Hydrogen-Powered Corolla Racer Out of Action

Toyota’s hydrogen-powered GR Corolla caught fire while testing at Fuji International Speedway last week, putting the vehicle out of action for the foreseeable future. The #32 ORC Rookie GR Corolla H2 Concept was designed as a proof of concept that fuel-cell vehicles can make excellent racers, that Toyota’s pursuit of hydrogen power hasn’t been in vain, and that net-zero emissions are achievable.

It was also supposed to compete in the first round of the ENEOS Super Taikyu Series 2023 sponsored by Hankook this weekend. However, Toyota has elected to run with the gasoline-powered ORC Rookie GR Yaris while the hydrogen model remains out of action.

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No Markup Necessary: Toyota To Sell the GR Corolla Via Lottery in Japan

If you’ve even slightly considered throwing your hat in the ring to buy a new Toyota GR Corolla, you probably came face to face with the dual buzzsaws of dealer markups and minimal supply. Toyota Japan has its act much more together and appears to want to do the right thing with its buyers because it recently announced that GR Corollas would be sold through a lottery system.

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Win on Sunday, Sell on : Spec GR86 Cup Events in 2023

Hot on the heels of yesterday’s GR Corolla announcement, Toyota has dropped the news that it will be in the thick of things during this year’s racing season. The single-make GR Cup will launch into motorsports competition around the United States with a season made up of seven events.

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Toyota Shows GRMN Concepts at Tokyo Auto Salon

The amusingly-named Gazoo Racing arm of Toyota flaunted a few forward-looking wares at this week’s Tokyo Auto Salon, including a GRMN Yaris and the GR GT3 Concept plus its take on the new bZ4X all-electric vehicle. While the latter is part of the company’s trek toward carbon neutrality, the other machines underscore the importance of having corporate leadership that’s actually interested in cars.

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Toyota Corolla GR Lurks in Official Instagram Post

Like it or lump it, social media is now an outsized part of official corporate communications. It’s to the point where these channels have been seen exclusively used as platforms for official reveals of new models, depending on the demographic an automaker is trying to target. This time around, Toyota has snuck a shadowy reference to an upcoming hot hatch in the background of an otherwise innocuous post about the Corolla Hatchback.

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Toyota Proudly Announces 2022 GR86 Will Be Slightly Cheaper Than Subaru BRZ

Toyota has announced pricing for the 2022 GR86, with the Hachiroku receiving an MSRP of $27,700 before destination. That’s $295 cheaper than the nearly identical Subaru BRZ. Though, when you’re effectively building a sports coupe that has a literal clone of itself on sale across the street, every tiny advantage suddenly becomes relevant.

While a couple of hundred bucks aren’t likely to sway someone holding any amount of brand loyalty, it could become the deciding factor for interested parties who see the Toyobaru Twins as otherwise identical. The problem is that they actually do have distinctive personalities, despite still being overwhelmingly similar at their core, and the price difference shrinks even more once you accounted for each manufacturer’s delivery fees.

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The Right Spec: 2022 Toyota GR 86

When Toyota and Subaru shacked up nearly a decade ago to birth the 86/BRZ twins, our enthusiast community rejoiced at the bundle of joy. Here was an affordable, rear-wheel-drive coupe on skinny tires that was designed to make its driver grin – both on the way to work and at the autocross course.

The next-gen car, called the GR 86 in Toyota showrooms, builds on the nimble chassis while bumping its displacement for more (and more accessible) power. There are but two trims – base and Premium – plus the choice of a manual or automatic transmission. You know our answer to the latter, so let’s figure out which trim is more appealing to the fun-seeking gearhead.

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Parts Parade: Toyota Releases Heavily Modified GR 86 Concepts

Gazoo Racing (GR) has earned itself quite a bit of cachet since Akio Toyoda decided to make it the de facto performance arm of Toyota in 2009. It’s slowly supplanting Toyota Racing Development (TRD), which is still technically running the show but currently feels more like the manufacturer’s North American off-road racing division. GR has been producing global, models that actually provide enhanced performance and output from the factory while TRD has basically become the company’s in-house parts catalog.

However, Gazoo has some performance parts of its own and Toyota has been eagerly modifying the crap out of its vehicles as a way to tease them. The brand is now ready to start selling them and has re-released last month’s dual GR 86 concepts — designed to tickle the enthusiast community — with the relevant details.

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Toyota Wants to Expand GR Performance Arm

Toyota is reportedly taking the performance aspects of its brand, which some of our readers might recall has been a little spotty, very seriously and has begun making plans to broaden the horizons of the Gazoo Racing (GR). The sub-brand, which seems to be gradually supplanting Toyota Racing Development (TRD), has introduced a slew of GR-badged models in Asia and Europe and will be affixing the title onto the returning 86 coupe. It has also slapped the performance designation onto the current-generation Supra here in North America, with no intention of stopping there.

According to Bob Carter, executive vice president of sales for Toyota North America, the Japanese manufacturer wants to extend the GR treatment to even more models.

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Toyota Shows GR 86 With More Power, Subaru Vows Aftermarket Parts for BRZ

When the 2022 Subaru BRZ debuted last year, our general impression was that the second-generation coupe didn’t appear all that different from the original. While excellent news for those seeking a well-balanced, lightweight sports car that can be driven aggressively on public roads or serve as a solid foundation for any number of track-focused build projects, the manufacturer decided against throwing out curveballs. The car’s purpose remains unchanged, it’s just been remade into a better version of itself. But the BRZ’s fraternal twin, the Toyota GR 86, had a few more weeks in development with President Akio Toyoda rumored to have been pushing for modifications that would help differentiate the two models — much like the automaker did with the similarly related Toyota Supra and BMW Z4.

While limited to the same hardware as the Subaru, Toyota is claiming the new GR 86 makes a tad more horsepower and is hinting it could be the more serious sporting machine. Both of those claims remain unverified and, if the duo is anything like their first-generation, deciding which is the faster 2+2 car will have almost everything to do with which rubber is on the wheels and who’s been placed into the driver’s seat. But the pilot will have an alleged advantage of 4 horsepower in the 86, forcing the BRZ to bring in Subaru Tecnica International (STI) aboard to offer some enhancements of its own.

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Could Next Toyota Land Cruiser, If There is One, Get a GR Trim?

The Toyota Land Cruiser is dead. Long live the Toyota Land Cruiser?

The saga of the Land Cruiser is getting confusing. First, we picked up on reporting from Motor Authority that suggested the LC will soon be sent to the great junkyard in the sky, although the Lexus version will soldier on. Part of that report suggested that there is a new generation for the Land Cruiser on the way, but perhaps not to be sold here.

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Rumor Mill: Toyota to Build Street-legal GR Super Sport Hypercar?

Previewed way back at the 2018 Tokyo Auto Salon, Toyota’s (Gazoo Racing) GR Super Sport Concept now serves as the template for its next entry into 24 Hour of Le Mans, tapped for the new Hypercar Class that’s effectively replacing FIA’s World Endurance Championship LMP1. The new classification is supposed to reinvigorate the sport by mandating homologation of the wildest inductees, a practice which often leads to the most stunning performance machines ever to grace the road.

That means Toyota has to build at least 20 examples of something street legal that shares more than a handful of components with its LM racer. Rumor has it, something is already in development — and should exist well beyond the confines of what one normally thinks of when they envision Toyota products.

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