Dear God, Toyota is Building a Souped-up Prius

Toyota is attempting to morph itself into an edgier, bolder, and sexier brand — to varying degrees of success. However, much of the company’s makeover has been purely cosmetic. The exception is Gazoo Racing, the automaker’s motorsport division and new in-house performance arm behind Toyota’s GR-series passenger cars.

Interestingly, Gazoo literally means “image” in Japanese and some of the upgraded models have been about little else. Still, some of the limited edition cars look like hoonable maniacs when compared to the base unit. The supercharged Yaris GRMN (Gazoo Racing Masters of Nürburgring) with over 200 horsepower is a prime example.

Aiming to go more mainstream, Toyota has decided to unfurl a range of GR and GR Sport models that won’t be handicapped by limited production numbers. Among them is the bewildering Prius Prime GR Sport, a hot hatch variant of the economy-minded hybrid. Toyota has officially lost its mind.

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  • Analoggrotto lol
  • Dukeisduke Sorry, lady - in the state of Ohio, first, he has to smash your skull with a cast iron skillet, then stab you numerous times with a steak knife, then we'll think about arresting him. Sydney Powell found guilty of murdering mother in Akron | wkyc.com
  • Art_Vandelay I have a non V LWB as a rental currently. I agree on the Super Cruise. It works well in the situations that I feel are good use cases for autonomous and was nice after a cross country flight. The interior feels a little chintzy for what it costs to me but it isn’t out of line with its competitors, that’s more of an across the board gripe. Seats are nicer than MB Tex though. All in all if you are going to buy something like this it seems a decent choice. The V is for rap videos though
  • Scott Should be the GRrrr Corolla.Just saying....
  • Crtfour If I could afford and was in the market for something like this, I'd be one of the ones to just go get a Range Rover instead (and possibly have money left over?) instead of a union assembled GM vehicle. But it's cool that something like this exists in this day and age.