While GMC is synonymous with trucks, General Motors has also made it a pseudo-luxury brand in relation to Chevrolet. Customers who have cross-shopped the GMC’s Sierra against the Chevy Silverado already know this. Pricing differences may start off tight but the Sierra quickly runs away with things when High Country and Denali trims start coming into play. It’s a largely similar story with the two brands’ midsize Canyon and Colorado. Chevy’s entry is the more value-oriented truck and can be equipped to boast superior off-road capabilities.
The Chevrolet Colorado ZR2 trounces the GMC Canyon AT4 when both are thrown squarely at Mother Nature. But this was by design, explaining why the latter model phased out the automaker’s “All Terrain” badging. GMC is supposed to be the brand you want to relax in and often yields slightly nicer interiors than its Chevy equivalent. Unfortunately, this has allowed pickups like the more-capable (and expensive) Colorado ZR2 Bison shame GM’s “truck brand” as delivering lesser ORVs. GMC is hoping to remedy the issue by offering the 2021 Canyon AT4 Off-Road Performance Edition — which adds some items that make it more of a contender whenever pavement is in short supply.
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