#GMC

In my QOTD post two weeks ago, I asked you to share the story of the most unreliable vehicle you’d ever owned. Most of you were quick to point out that I should’ve turned that into several different Questions of the Day, so you could specify different types of unreliable vehicles. The sheer number of comments (over 240 of them) showed me that the B&B love to share a bad story.

I see no reason not to return to form this week, and ask you about your worst childhood automotive memory. Mine involved a GMC Safari — in a situation which was nowhere near as decadent as above.

We’ve shown you the spy photos already, but your first glimpse of the real thing is now less than a month away. The wraps come off the next-generation GMC Sierra in Detroit on March 1st, Automotive News has learned, providing us with yet another new truck in a year that, so far, has brought little else.

Both the 2019 Sierra and luxo-barge Sierra Denali will appear in the Motor City next month, complimenting the next-gen Chevrolet Silverado that debuted last month. While the GMC is expected to gain the full complement of powertrain hand-me-downs, its styling will head in a different direction.

General Motors earned kudos from the TTAC crew by announcing a diesel inline-six for its redesigned 2019 Chevrolet Silverado 1500, as well as for efforts to shave hundreds of pounds from the body and adopt a more slab-sided look. The front end met with resistance from this author, however, and still does.

Bold, unconventional, and above all else, tall, the Silverado’s polarizing visage will surely add fuel to arguments between brand loyalists for years to come. But what about the Silverado’s equally revamped sibling, the GMC Sierra?

Here it is. Our money’s on this one winning the beauty contest.

America’s love affair with the pickup truck is about as well kept a secret as the styling of the next Mercedes G-Wagen. Steph talked about mid-sizers this morning, alluding to VW’s new trademark and pontificating if it’s worth the OEM taking a plunge into that segment.

Full-size trucks have no such concerns, of course, with their sales success seemingly as reliable as the sunrise.

Yesterday, Steph Willems reported on a dealer in the northern province of Minnesota that’s offering a dreamy Seventies stripe package for newer Chevrolet Silverado pickups. The package includes the mandatory stripes, vintage tailgate lettering, and “Cheyenne Super 10” badging. The internet is most pleased with the offering.

I was mostly underwhelmed, and felt the need to share with you a real dream pickup from the Seventies. He’s a special luxury Sierra, but you can call him Gentleman Jim.

Barring a blockbuster December, 2017’s light duty vehicle sales stand to dip below 2016’s record 17.55 million units. The National Automobile Dealers Association forecasts 17.1 million sales in the U.S. this calendar year, with 2018 sales falling to 16.7 million vehicles.

Bad news for automakers? Not if profits stay up. And nothing generates profits quite like large volumes of high-margin vehicles — pickup trucks, to be exact. While November 2017 was a relatively flat month for the industry, a closer look at the pickup segment shows America’s love affair with trucks is keeping the money taps flowing.

Yesterday, GMC unveiled the 2018 Yukon Denali Ultimate Black Edition, billed as an “exciting new package” featuring the very best in premium GMC styling and attributes.

That’s excellent marketing-speak, but we all know why there is suddenly an uber-Denali: the regular one just isn’t good enough for the school drop-off line anymore.

TTAC commenter Bruce suggested today’s Question of the Day, and he wants to talk tech features. Specifically, the kind which are all the rage for a short period of time, then fizzled into nothingness.Today we ask you to tell us about automotive tech flops – past, present, and future.

Denali. It’s the Ford LTD of trims. Just take an existing model, add a dash of content and a sprinkling of chrome, and boom — a significantly inflated MSRP and legions of willing buyers. So impressed by GMC’s Denali sub-brand was Buick, executives decided it needed one of its own.

Enter the Avenir sub-brand, which serves as the top trim podium for the redesigned 2018 Enclave. Not only is Avenir designed to milk larger volumes of dollars out of existing Buick products, it’s also meant to draw more eyes to the brand — something Buick needs now, not later.

Still, despite its high expectations for the Avenir experiment, Buick knows it can’t come in too hot.

As Fiat Chrysler’s Ram division enjoys wearing the full-size pickup fuel economy crown with its now-legal-again 1500 EcoDiesel, and as Ford throws turbo V6s and 10-speed automatics at everything, what’s General Motors supposed to do to greenwash its truck fleet?

Easy. Simply offer customers in all 50 states a rare option previously available only in California.

Crossovers.

New crossovers.

New crossovers in the biggest crossover segments.

General Motors reported a 7-percent year-over-year U.S. sales improvement in August 2017 — in stark contrast to GM’s declines in four preceding months — as the U.S. auto industry reported its eighth consecutive sales decline.

Don’t thank GM’s cars, sales of which tumbled by more than a tenth. Pickup-truck sales edged up only slightly, rising less than 3 percent compared with August 2016. But crossovers — especially newly launched crossovers, especially newly launched crossovers in America’s largest utility vehicle segments — produced massive U.S. sales improvements for GM in August 2017.

How massive? Apart from the Chevrolet Equinox, Chevrolet Traverse, GMC Terrain, and GMC Acadia, General Motors’ U.S. sales were down 2 percent last month.

Time to suspend disbelief, much like you do with your favorite television show featuring dragons and incestual relations (between people, not dragons). A new government regime has outlawed production of the private automobile. All new car sales will end in 48 hours. Much like Jack Bauer, you’ve got to make an important decision in that timespan: Purchasing your last car of choice.

Which automobile will you pick, knowing it’s the last one you’ll ever have?

News that suggests General Motors no-car GMC division is closing in on the launch of its own subcompact crossover to accompany the compact GMC Terrain coincided with revelations from GMC’s division manager regarding the future of a Jeep Wrangler rival from GMC.

There won’t be a Jeep Wrangler rival from GMC.

Ford’s Bronco is yet two years away, and the extent to which the next Bronco will directly challenge the #iconic Jeep Wrangler remains a complete unknown. Rumors differ.

But according to the global head of Buick and GMC Duncan Aldred, GMC has no intention of tangling with the Wrangler in the convertible, off-road, body-on-frame sector over which the Wrangler exerts total control.

“I don’t think it’s worth trying to take on Wrangler,” GMC’s Aldred tells Automotive News.

Small crossovers are a natural fit for a brand that sells not a single passenger car, but GMC has been sorely lacking in smaller utility vehicles for much of its tenure.

The first-generation GMC Terrain, something of a tweener-sized utility vehicle, didn’t arrive until 2009. For its predecessor, General Motors decided to concentrate attention on its Pontiac brand, which resulted in the oft-forgotten Torrent.

But down another rung on the ladder sits subcompact utility vehicles. GMC brand boss Duncan Aldred says General Motors’ all-light-truck division “should have been first in the segment.” Instead, the Buick Encore and Chevrolet Trax generate 13,000 monthly U.S. sales, thereby controlling America’s subcompact crossover category.

GMC? On the sidelines, waiting for the next generation of GM subcompacts to spawn a crossover for the very brand that should have had one in the first place.

Like a rolling stone. Like a rock. Like a G6 (not the Pontiac version). There are many descriptors out there, but GMC feels nothing fits its owners quite like “pro.” The trucks are still Professional Grade (TM), but advertisements are supposed to be all about us, about we, about me.

And so, GMC plans to embark on an advertising campaign calling its owners just that. The all-utility brand’s “Like A Pro” campaign kicks off this month, with a number of tailored TV and online spots showcasing “those who reach higher in everything they do,” according to the automaker.

Marketing efforts are fraught with peril, so no ad counts as a slam dunk until the public gives it a resounding thumbs up or, alternatively, mocks it out of existence. Let’s take a closer look at one of these spots.