Opinion: There's Something the 2021 Ford Bronco is Missing

We reviewed the 2021 Ford Bronco earlier this week, and while my feelings toward Ford’s new rival for the Jeep Wrangler were more or less on the positive side of the ledger, I do feel that something is missing.

That thing is a broader range of powertrains.

Read more
Stellantis Brand Executives Must Prove Their Worth, CEO Gives Deadline

According to a tweet this morning, Stellantis CEO Carlos Tavares is giving the company’s top brass at each brand a decade to justify their existence. Suddenly, it’s easy to picture some nervous auto executives dotted around the globe.

Read more
Toyota Aiming For Modest Annual Sales Of Fuel Cell Cars

Toyota believes fuel cells are the future, becoming a competitive technology up against other zero-emission compliance tech by 2030 at the latest. In fact, the automaker plans to hedge their bets in the near future by setting an annual sales goal of 5,000 to 10,000 fuel-cell powered machines beginning in 2015.

Read more
Morgan Stanley Auto Product Guidebook Reveals GM Future Product Onslaught

As a journalist, if you ask an OEM rep about any given car’s redesign or next generation, you’ll undoubtedly be met with a terse “we don’t comment on future product plans”. But if you’re an analyst? Different story.

Read more
Ask the Best and Brightest: What Will Chevy's Two "Surprises" for 2013 Be?

Chevrolet is betting that the number 13 will be lucky one. The GM brand announced on Wednesday that they will be introducing 13 redesigned or completely new vehicles for the North American market in 2013. While a number of those are expected, like the new Impala and the latest iteration of the Silverado fullsize body-on-frame pickup, according to GM spokesman Michael Albano the automaker is “thrilled” that two of the thirteen cars and trucks will be “complete surprises”. Joining the Impala and Silverado, among the non-surprises there’s going be a new Traverse CUV, a diesel Cruze and an electric Spark (sorry, I didn’t name the car).

“13 is a big year for Chevrolet. You know some of them. There’s a lot of chatter about others and a couple will be complete surprises, which we’re thrilled about.”

Read more
Ford, Mazda Parting Ways On Product Development?

For most of the last 20 years, Ford and Mazda have enjoyed a symbiotic relationship which worked quite well. Ford needed Mazda’s engineering and Mazda needed Ford’s volume to keep their profit margins. In short, everyone was happy. Then came the recession. Ford needed money and it needed it fast, so they mortgaged their logo, cut staff and closed factories. But curiously, Ford divested a huge chunk of Mazda which netted them, in the auto world, very little money. Ford reduced their 33.4% stake in Mazda to 13.4%, netting $540 million, but effectively losing Mazda. Not that Ford’s Mark Fields is worried.

Read more
  • FreedMike Not much to look at, but these were sweet to drive.
  • EBFlex Ford finally making a good decision although they should shut down their EV operations and investment all together. Why lose that money too?
  • Mike Lol. This is the king of suvs. And its made by GM.Why is everyone trashing it?Top of its its class for a quarter century.
  • Frank Drove past there last week, plant has a huge poster of a bronco on the outside. I was thinking "Is that where they build the new broncos?" I know they use to make the Edge and that other mundane SUV there but I believe both have been canned.
  • CanadaCraig Toyota saw this coming. So good for them for being courageous enough to say, "Wait a minute. Let's not rush into anything."