#FuturePlanning

Car rentals have evolved rather dramatically in the new millennium. While you can still reserve over the phone before walking into an office to pick up the manager’s special for the agreed upon timeframe, alternatives are many. ZipCar transformed how some people get around an urban environment by allowing customers access to an array of automobiles at hourly rates. Seeing its potential, Avis acquired the company in 2013, expanding its function to include a less stringent return policy via ZipCar Flex.

Meanwhile, Enterprise has its own short-term rental services. Recently, the company has been on a kick to purchase as many mobility firms as it can. Hertz, which has been a little slower to dive into mobility culture, does offer alternatives to traditional rentals in specific markets. It also announced a new strategic partnership with the tech firm Aptiv last July to start testing autonomous fleets this fall.

This, of course, is all taking place in an era where carmakers are launching fleets of their own while attempting to rebrand themselves as data and mobility companies. But surely these rental agencies are just hedging their bets and trying to adopt new tech to better serve their customers. They’re not about to adopt the same tired rhetoric, are they?

Referring to one’s corporate buildings as a campus is en vogue, from Apple’s planned Spaceship HQ to the Googleplex in Mountain View, California. Yesterday, Ford Motor Company announced plans to transform its facilities in Dearborn into a green, modern, and high-tech work environment.

The 10-year plan will co-locate over 20,000 employees in the Dearborn area. Ford currently has a hodgepodge of more than 70 disconnected buildings along Oakwood Boulevard, many of which have been around since the Falcon and Galaxie were being sold in showrooms.