Full-size SUVs Aren't Taking Part in the SUV Boom

U.S. sales of utility vehicles increased 16 percent last year. Amidst the modest decrease in volume reported by the industry in January 2016, U.S. sales of SUVs and crossovers jumped by more than 6 percent.

Yet even with drivers enjoying truly low fuel prices, we have not seen a return to the days of full-size, truck-based, body-on-frame SUV dominance in the modern SUV/crossover sector. In fact, U.S. sales of the 10 full-size SUVs which use full-size pickup truck platforms as a foundation collectively declined 2 percent as America’s auto industry soared to record highs in 2015.

And 2016 begins similarly. Two Chevrolets, two GMC, two Cadillacs, and individual nameplates from Ford, Lincoln, Nissan, and Cadillac tumbled 9 percent in January.

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Chart Of The Day: 2014's U.S. Full-Size SUV Sales Pace Wasn't Sustainable

There were six new full-size SUVs from General Motors. Ford refreshed the Expedition. Lincoln did the same with their upmarket Expedition, the Navigator.

The year was 2014, and U.S. sales of Detroit’s biggest, baddest, full-size SUVs were booming, relative to the recent past.

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Cain's Segments: Full-Size SUV Sales In America – February 2015 YTD

Sales of full-size, body-on-frame, pickup truck-based SUVs from volume brands are up 58% through the first two months of 2015.

The Chevrolet Suburban and Tahoe, GMC Yukon and Yukon XL, Ford Expedition, Nissan Armada, and Toyota Sequoia produced 41,557 sales in January and February, or about the same number as the Toyota RAV4, America’s second-best-selling SUV/CUV. RAV4 sales are up 25%, year-over-year.

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Capsule Review: 2015 GMC Yukon Denali

Over the last decade, General Motors observed a dramatic reduction in full-size SUV sales. GMC Yukon U.S. sales volume, for instance, fell 52% from 86,571 in 2004 to 41,569 in 2014.

Yet these vehicles remain relevant in the U.S. automotive landscape. GM, the best-selling manufacturer in the U.S., generated 8.7% of its volume with six full-size SUV nameplates in 2014, up from 7.7% in 2013. At this point, they’re not vehicles built exclusively for the rich and famous, the Secret Service, owners of big boats and RVs, and families with five children.

• USD Base Price: $67,965
• Horsepower: 420 @ 5600 rpm
• Torque: 460 lb-ft @ 4100 rpm
• Observed Fuel Economy: 12.7 mpg

How well would one version fare when GM Canada sent a CAD $84,695 copy for a one-week stay to a family with one child, no security team, no Jayco, no riches, and no fame? Quite well. But the 2015 GMC Yukon Denali did a better job of making the case for another GM vehicle than it did for itself.

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Cain's Segments August 2014: Full-Size SUVs

GM’s market share in the full-size, truck-based SUV segment grew to 82.9% in August 2014 as the company’s four candidates grabbed the four top spots in the category. Not unpredictably, Ford Expedition sales declined as we approach the arrival of a revamped 2015 Expedition with EcoBoost V6 power, further enabling GM’s quest for world domination.

Or American domination. Domination in a specific vehicle category. In a category which, while expanding in comparison to the recent past, simply doesn’t amount to what it once did.

That’s not to say GM’s four full-size Chevy and GMC SUVs form a low-volume quartet. The Suburban, Tahoe, Yukon, and Yukon XL were responsible for 8.1% of the volume generated by America’s largest seller of new vehicles in August.

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GM's July 2014 SUV Strength

U.S. sales of General Motors passenger cars slid 3.8% in July 2014. This 3348-unit loss was created in large part by the Chevrolet Cruze’s 4521-unit decline and the Impala’s 3279-unit slide, decreases which were not completely offset by smaller gains from the Malibu, Sonic, Camaro, Corvette, and Buick’s LaCrosse.

Despite a 5.5% boost in July volume from the GMC Sierra, GM pickup truck sales slid 1.6% as Silverado volume remained level and the company lost 1907 pickup sales from nameplates which are either defunct or have not yet returned.

Yet overall GM sales grew at pace with the market’s fast 9% clip in July. How?

Commercial vans, that’s how.

Yes, really.

But only in part.

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Corker: VW SUV Production Announcement To Come Sooner Than Later

Though no word yet has come down from Volkswagen on where the confirmed seven-passenger SUV for the U.S. market will be assembled, U.S. Senator Bob Corker of Tennessee says that decision would come “in the very near future.”

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VW, UAW Consider Options Surrounding Chattanooga Plant

After backing out from its appeal over results of the February 2014 organization election at Volkswagen’s Chattanooga, Tenn. plant, the United Auto Workers is considering options to organize the plant, just as Volkswagen itself is considering several options outside of Tennessee for its new SUV.

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  • Varezhka Maybe the volume was not big enough to really matter anyways, but losing a “passenger car” for a mostly “light truck” line-up should help Subaru with their CAFE numbers too.
  • Varezhka For this category my car of choice would be the CX-50. But between the two cars listed I’d select the RAV4 over CR-V. I’ve always preferred NA over small turbos and for hybrids THS’ longer history shows in its refinement.
  • AZFelix I would suggest a variation on the 'fcuk, marry, kill' game using 'track, buy, lease' with three similar automotive selections.
  • Formula m For the gas versions I like the Honda CRV. Haven’t driven the hybrids yet.
  • SCE to AUX All that lift makes for an easy rollover of your $70k truck.