When It Comes to Tardy SUV Launches, at Least Volkswagen Knows It Has a Problem

“I don’t know why we are late.”
– Frank Welsch, head of development for Volkswagen, ahead of T-Roc launch

It’s been less than one week since TTAC’s B&B had its collective say on the subject of Volkswagen’s SUV delays. But in an interview with Autocar, Volkswagen’s head of development, Frank Welsch, certainly isn’t denying the problem.

“I don’t know why we are late,” Welsch says, speaking not only of utility vehicles such as the T-Roc, but Euro-MPVs as well. “With the Touran we were late, the Sharan we were late. I cannot explain why, here we are.”

“I’m happy to have this car now.”

As if stepping out of a rehab program for automakers addicted to ignoring obvious trends, Volkswagen has finally completed the first step: recognizing the problem. The T-Roc will be unveiled this afternoon, August 23, 2017, years after the Nissan Juke, Mini Countryman, Subaru Crosstrek, Buick Encore, Chevrolet Trax, Jeep Renegade, Honda HR-V, and Mazda CX-3 took control of the subcompact crossover segment.

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  • Kwik_Shift_Pro4X Where's the mpg?
  • Grg These days, it is not only EVs that could be more affordable. All cars are becoming less affordable.When you look at the complexity of ICE cars vs EVs, you cannot help. but wonder if affordability will flip to EVs?
  • Varezhka Maybe the volume was not big enough to really matter anyways, but losing a “passenger car” for a mostly “light truck” line-up should help Subaru with their CAFE numbers too.
  • Varezhka For this category my car of choice would be the CX-50. But between the two cars listed I’d select the RAV4 over CR-V. I’ve always preferred NA over small turbos and for hybrids THS’ longer history shows in its refinement.
  • AZFelix I would suggest a variation on the 'fcuk, marry, kill' game using 'track, buy, lease' with three similar automotive selections.