Ford Modifies Mondeo, Will Sell Locally Built Edges In Effort To Double Chinese Market Share by 2015

As part of it’s effort to double its market share in China by 2015, Ford today introduced to Chinese consumers a version of the midsized Mondeo sedan that the company says has been revised specifically for that market. Ford currently has about a 3% market share in china. The Chinese Mondeo starts at 179,800 yuan ($29,400) and the company said that it expects to sell between 70,000 and 110,000 units annually in a segment led by Volkswagen and General Motors (and those companies’ Chinese partners). The Mondeo has never sold more than 70,000 since it went on sale in China in 2008.

After doubling production capacity in China and increasing the number of models it sells, Ford has seen a 50% increase in the number of vehicles they sell in China for the first seven months of 2013, compared to the same period in 2012.

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Ford Still Mum Regarding Genk Plant Closure

Union leaders met with Ford officials last week during Ford’s Amsterdam extravaganza, and when the topic of closing the Genk, Belgium plant was raised…nothing was said.

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Ford Plant Could Be Next On Europe's Chopping Block

Ford last closed a plant in Europe a decade ago, when its Dagenham assembly plant was shuttered, but the Blue Oval may be forced to do it again.

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  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉