#FordRanger

We’ve told you already that Ford isn’t letting off-road-focused variants of the Toyota Tacoma and Chevrolet Colorado have all the fun when the midsized Ranger comes to market next year. The long-awaited pickup, Americanized for its 2019 model-year debut, will arrive with a brawnier FX4 model in tow.

Thanks to these spy shots, we can now take a look at a Ranger FX4 that’s not a test mule.

As global markets greet new players such as the Mercedes-Benz X-Class and as the North American market prepares to welcome back (later rather than sooner) the Ford Ranger, midsize pickup trucks are no longer making any headway in the United States of America.

In fact, October 2017 sales of five midsize pickup trucks (Tacoma, Colorado, Frontier, Ridgeline, Canyon) declined 4 percent. Given the rapid growth rate of full-size pickup trucks — six nameplates jumped 10 percent in October, year-over-year — it’s not surprising to see midsize truck market share fall. Through the first ten months of 2017, midsize trucks own 16 percent of America’s pickup truck market, down from 17 percent in 2016.

And in October, the midsize category’s share of America’s truck market slid to 15 percent. Is this what Ranger, Raider, Equator, Dakota, and B-Series dreams are made of?

Not quite a month ago, we brought you spy photos of a heavily camouflaged, clearly brawnier variant of Ford’s overseas Ranger. So angry was an Australian engineer along for the ride that he challenged the photographer to a fight.

Now, thanks to Ford’s Australian and South African divisions, we can see what the engineer (and some suspect underbody netting) was attempting to hide: a Ford Ranger Raptor.

You’ll recall that Ford plans to bring the Ranger to American buyers — and production to Michigan — for the 2019 model year. It now looks like the off-road-ready Chevrolet Colorado ZR2 and Toyota Tacoma TRD Pro will soon have a Blue Oval rival, as overseas customers receive the Ranger Raptor for the 2018 model year.

This ties in nicely with an earlier post detailing the only two options availabl e for midsize pickup buyers wanting more off-road prowess. For now, it’s Chevrolet and Toyota’s arena. Both GM and Toyota dominate the midsize pickup segment — a class that saw its U.S. market share rise to 17 percent of total pickup sales last year.

However, Ford’s late-to-the-game Ranger pickup, arriving on these shores in 2019 as a 2020 model, should bring a third player to the midsize mud and rock jamboree. It might not carry the Raptor name made famous by its bigger brother F-150, but this spied test vehicle shows Ford isn’t willing to send the Ranger to America wearing just work clothes.

The Ford Ranger is poised to return to the domestic market in 2019, accompanied by all the fanfare befitting a junior American icon. Unless the Blue Oval totally botches the job, everyone anticipates the reborn Ranger becoming a big seller in the midsize truck market.

However, there’s already a smaller pickup syphoning off volume from its rivals before the Ranger can avail itself. While sales of most midsize truck models have been cooled by the gentle breeze of market stagnation, Honda’s second-generation Ridgeline has returned with a vengeance, enjoying favorable reviews and posting sales volume not witnessed in over a decade. While Honda still doesn’t move nearly as much midsized metal as Toyota’s Tacoma (which sold 191,631 units in the U.S. in 2016), the Ridgeline proves there is space in the marketplace for more than just body-on-frame offerings.

This week, let’s answer two short questions with equally short answers! – SM

William writes:

I have a Ranger-based question for you: my 2010 XLT four-cylinder regular cab’s passenger side seatbelt will not “pull out” at random times when the wife is getting in the car. Is there a relay or something that controls that?

In March 2017, for the second time in three months, the Ford F-Series range generated more total U.S. sales than the entire General Motors pickup truck lineup.

Total F-Series sales jumped 10 percent to 81,330 units in March, a total that far eclipsed the 71,786-unit figure achieved by the Chevrolet Silverado, GMC Sierra, Chevrolet Colorado, and GMC Canyon — combined. The F-Series’ 10-percent jump occurred as GM pickup sales tumbled 13 percent; as the total truck market grew just 2 percent, year-over-year.

The F-Series’ March performance also represented its sixth consecutive monthly improvement, a sign of consistent growth that suggests Ford may well sell 900,000 pickup trucks in 2017.

Moreover, the F-Series’ consistent growth was cemented in March even as midsize pickup sales growth hit the skids.

New Ranger?

Ach, who needs it?

Ford Motor Company has announced that it will invest $1.2 billion into three Michigan facilities to strengthen its status among truck and SUVs manufacturers and to further enhance its role as a “mobility company.” Most importantly, the cash is needed if Americans ever want to get their hands on a Bronco or Ranger again.

Many of the investments are included in the automaker’s 2015 promise to pour nine billion dollars into its U.S. plants over the next several years. In an agreement with UAW made almost two years ago, Ford said it would pour $700 million into the Michigan Assembly plant, $150 million into the Romeo Engine plant, and $400 million for Flat Rock Assembly.

While these were not the only locations promised capital, Ford released an official statement that all three would see the promised amount — or better.

On September 5, 2006, Alan Mulally moved into the corner office at the Glass House. He brought with him a simple management philosophy he developed over three decades at Boeing Commercial Aircraft. After a short time at Ford, he formalized his philosophy, which continues to guide the company under Mark Fields.

He called it One Ford — and along with a lot of hard work, that philosophy transformed the Blue Oval into the profitable, future-oriented automaker we know today.

Bronco.

While the name isn’t as intertwined in Ford history as much as Mustang or F-Series, the Bronco nameplate is something Ford can’t affix to just anything.

And according to rumors we’re hearing, we don’t need to worry about Ford refreshing an Everest for North American consumption and relying on a nostalgic nameplate to carry it off the lot.

Update: TTAC has received information refuting the claims below. You can read the update here.

While Ford finally confirmed the return of the Ford Ranger and Bronco at the North American International Auto Show earlier this week, the automaker remains stingy with details on the reborn models.

Ford aficionados — and Bronco lovers especially — want to know if the resurrected nameplates will offer the same magic as their dear, departed forebears. Perhaps eager to quench the public’s thirst for information, a shadowy Ford employee posted juicy — and potentially disappointing — details during a Reddit AMA.

We knew it would happen, but now it’s official.

Ford, in two very short paragraphs bookended by more spilled corporate ink over mobility and futurethink, has given me a reason to save my nickels and dimes for 2020.

The Bronco, like the Terminator, will be back.

(Oh, and the Ranger is coming back too.)

Even though Ford hasn’t confirmed it, we know a reborn Ford Bronco is on its way.

Long before a UAW rep spilled the beans about the manly model’s return, Bronco buffs were already giddy with anticipation. TTAC’s managing editor has hardly slept a wink.

Now, word comes that there is indeed a development team hard at work on the model (expected to appear sometime in 2018), but you won’t find them in the vast lands bordered by the Pacific, Atlantic and Gulf of Mexico.

U.S. sales of midsize pickup trucks jumped 54 percent in September 2016 to nearly 40,000 units.

While massive year-over-year increases in pickup truck sales can often be attributed to commensurate increases in incentives, as seen with the Ram P/U’s victory over the Chevrolet Silverado in September, midsize pickup truck buyers are willing to pay big bucks.

Average transaction prices in the Toyota Tacoma-controlled midsize pickup truck segment last month, according to Kelley Blue Book, rose 6 percent compared with September 2015. That was by far the biggest increase for any segment in average transaction prices.

These are hardly the sub-$20,000 antiquated Ford Rangers of 2010.

On average, consumers were buying $32,350 midsize pickup trucks in September 2016.

Will they, or won’t they? That’s the question nagging the minds of Ford Ranger and Bronco fans as they patiently await an official announcement from the automaker on the models’ return.

The Blue Oval will only confirm that two new products will take the place of the soon-to-depart Focus and C-Max at the Michigan Assembly Plant. However, in response to Republican presidential candidate Donald Trump’s recent comments about Ford, the plant’s UAW chairman identified those products to the Detroit Free Press.