#FordRanger

Though much of the luxury vehicle segment is immune from the depressingly practical concept of “good value,” the less aspirational vehicles of the proletariat are not so fortunate.

Today we discuss overpriced non-luxury vehicles for sale in 2019.

Ahead of production of its all-new 2020 Ford Explorer, Police Interceptor Utility, and Lincoln Aviator at the Chicago Assembly plant, Ford is greasing the wheels with a $1 billion cash injection, adding 500 jobs in the process.

The money, destined for both Chicago Assembly and a nearby stamping plant, will ensure three crucial products make it to showrooms and law enforcement fleets by summer. As Ford plays Santa Claus, another important product — one which went on sale just last month — is now under recall.

Early demand and the promise of more eager customers flooding dealers has Ford ratcheting up production of its new midsize Ranger pickup. Starting in February (probably next week), the company’s Wayne Assembly plant will put the pedal down.

Kumar Galhotra, head of Ford’s North American operations, says the automaker anticipates “massive overtime.”

Last summer, fans of mid-sized pickup trucks got a quick look behind the virtual curtain when the build-and-price tool for the new Ford Ranger leaked to the internet like a screen door on a submarine. Spox at the Blue Oval rapidly shouted #FakeNews, but the base price of $24,300 proved accurate.

At the time, we did an Ace of Base using the quickly-hauled-down pricing tool. Six months on, has anything changed? Are our readers still interested in a base Ranger priced $3,000 north of a base Colorado? Did NFL referees blow that call this weekend?

Months of speculation and rumors came to an end in Detroit Tuesday, as auto giants Ford Motor Company and Volkswagen Group officially announced they will take their relationship to the next level.

After signing a Memorandum of Understanding last year, initially to explore joint commercial vehicle production, the two automakers now say their pact will birth a midsize pickup truck for global markets. Volkswagen Ranger, anyone?

If you’re holding off on purchasing a new Ford Ranger based on what you read here last Thursday, consider this a green light for your trip to the dealership. The new-for-2019 Ranger does not — repeat, does not — require the removal of the left front wheel in order to access the oil filter.

Ever swapped out the battery in a cloud-car Chrysler, or maybe an old Sebring or PT Cruiser? You’ll be reminded of that when the time comes to change your new-generation Ford Ranger’s oil, assuming you’re a proud member of the DIY crowd.

Job One for those looking to freshen the Ranger’s internal lubricant, besides heading to the store for a couple of jugs of synthetic and a filter, is to break out the jack. You’ll need to remove a wheel.

(Editor’s Note: Ford has reached out to us to inform us that the service procedure we referenced below is incorrect, and that the wheel does not need to be removed. We regret the error, and we have further addressed it here.)

Relaunching the Bronco is a no-brainer for North America. With credits like Longmire and the O.J. Simpson police chase under its belt, there is just too much buzz around the model not to bring it back. Unfortunately, the rest of the world doesn’t have the same rich history with the vehicle — leaving them in the lurch.

The 2020 Ford Bronco will be left-hand drive only, not a global sensation, according to Ford Australia.

If you’ve paid attention to any of Ford’s marketing lately, you’ll know the company has been making vehicles for 115 years. When it comes to F-Series, the best-selling pickup truck line in the country, they’ve been ahead of the pack for 41 years. It should shock nobody that the company knows how to build a pickup truck.

There’s more to the success of the 2019 Ford Ranger than just whether or not the company can build a good pickup truck. The Ranger is a good truck. But will it be able to draw new customers to the growing midsize truck segment, and will it be able to attract people from Colorado and Tacoma?

Matthew Guy’s going to be mighty disappointed if this is all the big Ford truck news we receive this week. On the same week Ford rolled out its first drive event for the upcoming Ranger pickup, the Blue Oval revealed official fuel economy numbers for the four-cylinder-only midsizer — though specs already leaked last month.

Yes, it’s true. As you might have anticipated, the 2.3-liter Ecoboost four-banger and 10-speed automatic combo beneath the Ranger’s hood returns class-leading combined fuel economy. For a gasoline engine, that is.

We’ve told you already that the upcoming Ford Ranger, which hits dealer lots in January, stands to become an endlessly customizable midsize pickup. Reports of options galore cropped up well ahead of the truck’s release.

Now, there’s more news on that front. While the usual factory add-ons will be part of any would-be Ranger owner’s buying decision, Ford doesn’t want those customers to look at another catalogue or website once the vehicle’s sitting in their driveway. The automaker wants buyers to get all of their outdoorsy aftermarket fittings from the dealer.

After weeks and months of rumors, Volkswagen Group CEO Herbert Diess has confirmed that a badge-engineered version of the Ranger pickup is one of the possible product tie-ups between his company and Ford.

In a sit-down with Automotive News, Diess said that, while VW’s partnership with Ford is mainly focused on commercial vehicles for the European market, a range of mutually beneficial opportunities exist between the two automakers. With its overseas-market Amarok pickup growing long in the tooth, VW can easily see a Ford in its future. American buyers could see a Volkswagenized Ranger, too.

Just ahead of the launch of a new Ford Ranger, production of which began earlier this month, midsize trucks’ share of the overall U.S. pickup truck market is up to a respectable nine-year high.

Thanks to significant year-over-year improvements from the two top sellers in the segment plus meaningful increases from the third and fourth-ranked midsize pickups, category-wide volume has grown by more than 60,000 units during the first nine months of 2018. Compared with the same period in 2017, volume in the much larger full-size pickup truck segment hasn’t even grown by half that much.

If you’re a pickup truck buyer, you remain far more likely to acquire a full-size F-150, Silverado, Ram, Sierra, Tundra, or Titan than a Tacoma, Colorado, Frontier, Canyon, or Ridgeline. But the slice of the pie afforded to the five-strong midsize sector is above 18 percent for the first time since 2009.

Could the new Ford Ranger push midsize trucks over the one-fifth mark for the first time since 2006?

Good news: the Ford F-150 will not be discontinued as a result of the runaway popularity of the 2019 Ford Ranger. Phew.

As the Blue Oval readies its midsize pickup for a winter launch, Joe Hinrichs, head of global operations, claimed Monday that the automaker doesn’t expect much cross shopping among would-be Ford pickup buyers. Frankly, this would have only been a concern if buyers focused on a truck’s tow rating and nothing else. Still, Hinrichs felt it needed to be said.

Ranger folks are not F-150 folks.

The 2019 Ford Ranger isn’t on sale yet, but the automaker’s already busy gearing up — literally— to ensure it squeezes every possible dime from it. It’s a practice Ford is especially skilled at. Don’t forget that this is the company that can spruce up a $35,000 F-150 SuperCrew and sell it as a luxury model costing more than twice as much to completely satisfied customers — and that’s before anyone taps into the pickup’s comprehensive accessories list.

While its midsize offering was obviously destined to be less expensive than its F-Series stablemates, Ford also hasn’t been quite as aggressive with its pricing between trims. The Ranger Lariat isn’t anywhere near twice the price of the base LT. But once you start configuring (Ford’s been letting customers do this online for a couple months now), you’ll notice that the Ranger is subject to a sizable number of desirable equipment packages. And they’re only the tip of the iceberg, if this new accessories leak is to be believed.