#FordPro

Electric vehicle demand among potential buyers is growing, but it’s slower than many had hoped. That said, commercial buyers, especially those with large fleets, may be the short-term savior for automakers with deep EV investments. Ford recently announced that Ecolab would purchase more than 1,000 EVs to electrify its California operations through the next year.

Ford’s commercial vehicle arm has been teasing the upcoming Tourneo Custom EV ahead of its formal debut on May 9th, 2022. Ford Pro is eager to expand its lineup of all-electric light commercial vehicles and has already started production of the E-Transit, making the Euro-focused Tourneo the next model queued to be juiced up.

Despite most automakers proudly proclaiming their intention to shift toward EV-dominant portfolios, customers haven’t been sharing their enthusiasm. While there’s a subset of loyal early adopters that are eager to see electrification become the norm, the relative infancy of the technology and prevalent gaps in the charging infrastructure has kept them from becoming a majority. But manufacturers seem to think it’s just a matter of time and that they’ll be able to make up the difference through fleet sales.

Advertised with lower than average operating costs and juicy subsidies being offered throughout the developed world, automakers have convinced themselves that EVs will soon become the de facto rides for various entities needing to round out their stables. Meanwhile, we’re hearing inklings that Ford is seeing pushback from fleet customers over its s new F-150 Lightning pickup and E-Transit van.