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Ford's Four Core Premier Automotive Group Brands: Where Are They Now?
The recent surge from Volvo’s U.S. automobile operations is fueled largely by the second incarnation of the brand’s flagship — the XC90. Sales of the XC90 nearly trickled to a halt at the end of 2014 and early 2015, as the first-generation SUV turned 12 years old.
But the XC90 has quickly regained its position as Volvo’s best seller. More importantly, November’s U.S. sales figures suggest that the XC90 does in fact have the ability to pull other Volvos ahead as well. Though sales of the S60, S80, and V60 are down 16 percent through the first 11 months of 2015, the trio jumped 38 percent in November, as XC90 volume shot beyond 2,000 units for a second consecutive month and as XC60 sales increased for an 11th consecutive month. Year-over-year, Volvo volume in the United States increased 91 percent in November 2015, the best year-over-year gain of any auto brand in America.
With 6,902 November sales, however, Volvo still trailed its former Ford Premier Automotive Group partner, Lincoln, by more than 1,000 sales in what was a disappointing month for Lincoln.
Remember the Premier Automotive Group?
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