#FordMotorCo

For the last several nights it’s been impossible to turn on a screen and not encounter some besuited mouthpiece telling you that face coverings and social distancing will be the peak of fashion by this fall. In the real world, we’ve seen this mirrored by governments and businesses reinstituting COVID restrictions. General Motors even got out early and decided (with encouragement from the UAW) to bring back masking in Missouri.

Now it’s Ford’s turn.

A few Ford customers are expressing concerns about the quality control of the new Bronco after noticing the molded hardtop seemed to be coming apart prematurely. The issue impacts an unknown number of early vehicles, with only a handful of owners suggesting they’ve noticed anything. However, those that are sounding alarm bells noted that the vehicle seemed put together when they purchased it, with the defects manifesting after a few weeks of regular use.

Problems include the headliner separating from the roof panels and some discoloration at the seams. But the signature defect appears to be scales appearing on the hardtop’s exterior. While smooth to the touch, members of the Bronco6G forum reported that their roofs had developed patterning that resembled snakeskin in some areas — attributing the phenomenon to the outer laminate layer being cast too thin.

Ford’s marketing for the Mach-E is getting truly bizarre. Rather than stick to the traditional method of buying up advertising space and bombarding consumers with commercials, the Blue Oval has been branching out by introducing automotive-themed fragrances. However, the gasoline-scented toilet water the company has cheekily named “Mach-Eau GT” and designed to remind customers of what they’ll be missing when they transition over to electric vehicles.

Introduced at England’s Goodwood Festival of Speed, the perfume carries notes of gasoline, rubber, and the pleasantly noxious off-gassing of interior adhesives that’s responsible for the new-car smell. But it’s exceptionally difficult to determine if this is a gag to highlight the olfactory superiority of electric vehicles or an earnest attempt to preserve the sensory experience of the traditional automobile. This is made worse by Ford’s Mach-E coming with synthetized exhaust notes designed to con the driver into thinking they’re driving something that’s burns gasoline. Are we fetishizing the past as we attempt to kill it or just mocking it?

Ford has been getting into trouble over “track-ready” Mustangs after a few customers formally accused the company of erroneous marketing in 2017. A class-action lawsuit was even filed in March of that year, stating that the Ford Mustang Shelby GT350 suffered from overheating problems that precluded it from being fully functional on a racetrack — specifically early examples of the car equipped with either the Technology Package or left in the base configuration.

Earlier this month, Federal Judge Federico A. Moreno certified statutory and common law fraud classes pertaining to the model in California, Florida, Illinois, New York, and Washington State. Additional approvals relating specifically to statutory fraud and/or implied warranty claims were made for Oregon, Missouri, Tennessee, and Texas.

The COVID-19 Joint Task Force comprised of Detroit automakers and the United Auto Workers (UAW) has announced that it will be removing mask mandates for vaccinated employees. After meeting on Monday to discuss changes within state and federal health policies, the group decided masks should be made voluntary items for staffers. They could not get the rule change to coincide with the date the decision was made, however.

Lineworkers will instead be waiting until July 12th to pitch their masks in the trash bin so they can be deposited upon beaches and sea beds around the world. Of course, if a government agency (city, state, or county) wants to uphold old mandates or introduce new ones, the COVID-19 Joint Task Force said it would automatically comply. But that might not matter if employees have already decided to stop observing pandemic protocols.

Stellantis plans to extend the typical summer downtime at a couple assembly plants while relaunching production at Windsor Assembly next month. The Canadian van factory will be see two shifts returning on July 5th, while its Belvidere Assembly Plant in Illinois and Toluca Assembly Plant in Mexico will be idled due to the ongoing semiconductor shortage. This has become a common tactic within the automotive industry, with our doubting it’ll be the last occasion we’ll be reporting on extended summer vacations.

Meanwhile, Ford Motor Co. appears to have lost its technology chief to Amazon. Ken Washington was hired into Blue Oval after a stint with Lockeed Martin in 2014 and will be leaving the automaker next month to become vice president of software engineering for the tech giant.

Ford CEO Jim Farley was interviewed in a New York Times article apparently devoted to praising him and the company. It was reminiscent of those segments on Good Morning America where they have healthy cooking tips sponsored by the American Egg Board and — surprise, surprise — end up recommending people incorporate eggs into meals.

But it wasn’t entirely devoid of substance, either. While pretending that Farley had just taken the job and was somehow solely responsible for a gaggle of successful debuts planned ages before he took over, NYT did mange to convince him to open up about the future of the Maverick pickup and its potential family.

Ford’s latest addition has officially arrived, with the compact pickup showing off its surprise standard hybrid powertrain. While we knew there would be a hybrid motor, we weren’t anticipating it coming as default equipment — especially since it seemed important that the manufacturer keep it priced a healthy distance from the midsized Ranger.

However, the Maverick starts at $21,490, distancing itself from its bigger brother by a few grand and maintaining a healthy amount of financial space from the unibody Honda Ridgeline. We’re likewise dubious that Hyundai will be able to price the upcoming Santa Cruz low enough to match the Ford. Though we’re going to need to dig a little deeper before any serious assessments can be made as to whether or not that’s meaningful. It could turn out to be a complete dud, nullifying any value its price tag represents.

Ford has announced that it will be introducing a new pickup next week, effectively making this the pre-engagement ring of automotive commitments. Anticipated to be a compact truck priced to contend with tougher times, the model has fittingly been named the Maverick. The title harkens back to the 1970s and the 2-door coupe (later sedan) equipped with a lineup of “Thriftpower” motors that originally had the name emblazoned on the rear deck with a somewhat confusing cattle theme.

While designed in roughly the same spirit as the original, the modern Maverick is a different animal and unlikely to come with the optional Windsor V8 allotted to the coupe. We’ve been told it’s to be produced alongside the smaller Bronco Sport in Mexico and likely share a platform. That means powertrains will probably be limited to 1.5 or 2.0-liter Ecoboost motors with a maximum possible output of 245 horsepower.

The semiconductor shortage marches onward with no real end in sight. Supply chains remain a tangled mess following a year of pandemic-related restrictions and demand remains ridiculously high as we unnecessarily network and digitize increasingly more consumer goods (e.g. toothbrushes).

Though this website is really only concerned with the pace of automotive factories — most of which seem operating at the industrial equivalent of driving on the shoulder with the hazards on. The global number of vehicles lost in announced shutdowns and line slowdowns as a result of chip shortages is swiftly closing in on 3 million and estimates have it continuing on unabated for the rest of 2021.

Ford Motor Co. is recalling over 660,000 2016-2019 model year Explorer sport utility vehicles over the suspect roof rails the company initially claimed were probably fine. The National Highway Traffic Safety Administration got involved last year, following a string of complaints of the rail cover loosening and sometimes being jettisoned from the vehicle, and recommended the automaker bring them in for repairs.

But Blue Oval felt that was unnecessary, claiming the odds of one decoupling were extremely low and likely to be battened down before anything happens. Besides, they’re just fiddly little pieces of trim and unlikely to do much damage. Obviously, opinions have changed since then with documentation from the NHTSA confirming Ford is moving ahead with the mostly voluntary recall.

Ford is introducing a new trim level for the Explorer, targeting both outdoorsy types and those who desperately want to be but only manage to spend a couple of weekends at Kampgrounds of America.

The 2021 Ford Explorer Timberline delivers a mix of visual accouterments and practical components that should actually make the SUV better off-road.

Don’t expect it to keep pace with a Raptor pickup, however. Despite the Timberline’s menacing new grille, skid plates, unique 18-inch wheels, and Bridgestone Dueler all-terrain tires, it’s not a Baja buggy waiting to be jumped off the next sand dune — though it may be the best option for Explorer shoppers who don’t want to spend oodles on aftermarket parts.

On Tuesday, Ford Motor Co. said it would be putting $185 million toward the construction of a research and development site focused on electric vehicle battery development in southeast Michigan. The facility will be called Ford Ion Park and employ roughly 150 full-time employees that will be focusing on small-scale projects that it hopes might lead to technological breakthroughs offering it a competitive advantage.

While the facility was said to also be capable of manufacturing cells, Ford made it clear during the teleconference that it won’t be operating as a battery plant. Any packs assembled at the R&D center are likely to exist exclusively for evaluation, with the luckiest batteries being installed into concept or test vehicles.

Ford debuted a new concept in Shanghai today, one that might hint at the vehicle that will be filling in for the Fusion (Mondeo in Europe) as the automaker continues removing all traces of the sedan from its lineup. While the Evos is intended to become the manufacturer’s default midsize for the Chinese market, it seems to possess many of the aspects promised on the long-awaited Fusion Active — the presumed successor of the venerable Fusion sedan.

Though the car itself resembles something closer to the Mach-E or perhaps a lowered version of the Chevrolet Blazer. The Evos’ general shape exists somewhere between a crossover and a traditional passenger car, much like the Subaru Outback the Fusion Active has been assumed to be targeting. But it’s not a perfect fit and Ford is keeping many of the details to itself, making it very clear that the concept will be the blueprint for future models and not necessarily a snapshot of something that’s production-ready.

Ford will be ignoring the typical two-week summer shutdown this year as a way to make up for production downtime caused by the semiconductor shortage. That’s undoubtedly going to complicate some vacation plans. But Blue Oval has already given loads of workers time off and has more downtime planned through April and now that the necessary factory maintenance can be accomplished while assembly lines are idled during supply chain issues, leaving employees to schedule any time off through their local union.