#FordMaverick

Ford's popular Maverick pickup truck gets only minor changes for 2024. That's a good thing, since there's a reason the Maverick is well-liked.

Sometimes, a trim level just feels unnecessary. That’s the case with the 2023 Ford Maverick Tremor.

It’s still difficult to buy a Ford Maverick and Bronco, both now a few years out from their initial releases, but there’s more on the way. The popular compact pickup and off-road SUV could be getting new variants soon, as the keen eyes at Motor 1 picked out language in its third-quarter sales results that could indicate fresh versions of both vehicles are on the way.

Ford is all-in on EVs, but The Blue Oval is finding that there are still plenty of buyers wanting fuel-efficient gas vehicles. That’s why CEO Jim Farley announced that his company would come up with a range of new hybrid models over the next few years as it continues its march toward electrification.

Ford’s Maverick small truck has been highly reviewed, including by yours truly, so when two (one of each powertrain) arrived at my door within weeks of each other earlier this year, I was curious if my original take would hold up.

Hold up indeed it did, and I came away even more impressed with the truck – though I’d still lean towards the gas engine over the hybrid in most cases. If fuel economy or a few other factors matter more to you, then go for the hybrid. Otherwise, take the gas. But we’ll get to that.

One note: I’d normally do a separate review of each model, but aside from the powertrain differences, the two trucks weren’t significantly different. Yes, one was the nicer Lariat trim, so that changes the feature mix and interior materials a bit – but otherwise the two versions are similar enough in terms of user experience that I’d just be re-writing my own copy for 80 percent of the text if I did separate reviews.

The TTAC podcast is back, and we were aggressively Midwest this time around.

Ford’s sales success with the Maverick pickup has been undeniable. But if you’re in need of more evidence, the automaker has begun notifying dealerships to stop taking reservations on the base hybrid model because it doesn’t even think it can keep up with the existing backlog.

The North American International Auto Show, aka the Detroit Auto Show, isn’t taking place in January anymore. It’s set for a move to September.

But that didn’t stop the traditional North American Car and Truck of the Year award ceremony from taking place at Cobo Center Huntington Place this morning.

It’s that time of year again – time for our best and worst cars of 2021. Chris and I are the ones who most consistently get test cars, so it will be just the two of us putting our heads together. We’ve each picked one best and one worst car, as well as a few that deserve a mention either way.

Before we get to this list of “best cheap cars”, I feel like you might be wondering about that headline. Why $22,515? I chose that number because the average price of a new car in 2021 has crept past $45,000 for the first time — $45,301, to be exact — and half of that is … well, you get the idea.

As for the list, I’ll try to answer it the same way you’d probably answer your friends if they asked you for help picking a new car: With a question of my own.

“What do you plan on using it for?”

Word on the street is that Ford’s new “compact” pickup has been such as smashing success that the automaker is fresh out of product — at least in hybrid guise.

While the 2.0-liter turbo offers substantially more power and towing capability, the default 2.5-liter Duratec four-cylinder gasoline engine with a hybrid electric motor still produces an agreeable 191 horsepower and 173 lb-ft of torque. Mated to Ford’s e-CVT gearbox, the Environmental Protection Agency suggest the pickup delivers 42 mpg around town and 33 mpg on the highway. Considering that the vehicle retails just below $20,000 (before you account for taxes and dealer fees), offers a conservatively sized truck bed, and seats five, it’s little wonder that Ford’s tapped out in an era where people are being forced to tighten their belts.

There are currently two small trucks on sale – the Hyundai Santa Cruz and the 2022 Ford Maverick. Only one really looks the part.

That would be the latter. And thankfully for Ford and its buyers, the Maverick more than acts the part, too.

A few weeks ago, Ford took the wraps off of a new, “right-sized” pickup for the 2022 model year called the Maverick. The truck is different. For one, it’s a unibody design with four doors and a bed that’s integrated into the cab, not separate. For another, it’s a hybrid — which, I dunno. That seemed kind of brave, for Ford. It seemed brave enough to me, at least, to inspire me to take a closer look at the little truck’s specs … and that’s when I noticed that the new Maverick isn’t that little after all.

In fact, at 199.7 inches long, the new “compact” Maverick is a full two inches longer than the 1992 Ford F-150 “full-size” half-ton pickup.

Our corporate siblings have stumbled across a patent application filed with the U.S. Patent and Trademark Office that seems to suggest Ford will be bringing back the “Splash” name.

It could be set for use with either the Ranger and/or the all-new Maverick.

I told y’all on Friday that while the Ford Maverick might be a great truck, I can’t get too excited about it for whatever reason.

And now, it’s your turn.