#FordFusion

Well, we were wrong. Turns out the 1.5L Ecoboost engine is a four-cylinder engine, but the intent remains the same. According to Reuters, it offers a way for Chinese buyers of the Ford Mondeo to get a tax break due to displacement.

A story making the rounds of various forums is that Ford will introduce a 1.5L version of the Ecoboost three-cylinder in the MY2014 Fusion. Yes, a three-cylinder might be offered in a North American family sedan.

The mid-size sedan sales race has become a close one over the first quarter of this year – while the Toyota Camry has established a healthy lead, the race for second through fourth place comes down to an 8,000 unit spread between the Honda Accord, Nissan Altima and the (game-changing) Ford Fusion.

Remember how you all mocked me for my earnest proclamation that the 2013 Ford Fusion would be a “game changer”? Well, January looks to be a promising prelude to my inevitable vindication, as far as sales goes.

The 2013 Fusion is a critical car for Ford. Despite the rise of the Koreans, an Americanized Passat, refreshed GM and Chrysler products and a dip in Fusion sales between the 2012 and the all-new 2013 model, the Ford is still the fourth-best-selling mid-size sedan in America. Michael was invited to a regional Ford event in September where he revealed his opinions, but what most readers seem to recall is Derek’s proclamation that the 2013 Fusion is a “ gamechanger.” To answer the question once and for all, Ford tosses us the keys to the volume-selling SE model with Ford’s recall-beleaguered 1.6L Ecoboost engine for a week.

I was already in a wagon state of mind when, driving home on the Lodge freeway after a stop in downtown Detroit, I spotted a camo’d car with manufacturer’s plates up ahead. It was some kind of hatchback or wagon and it had a Blue Oval on the hatch/tailgate so it was undoubtedly a Ford.

Chinese performance and graphic artist Liu Bolin is known as the invisible man. He has himself photographed after he’s dressed and painted himself to almost completely blend into the background. Besides any deeper philosophical implications about the state of man in his work, the photographs are visually arresting and wryly clever. Someone at Ford or their ad agency must also be clever because they got an inspired idea: hire Bolin to make the dramatically styled 2013 Ford Fusion stand out in consumers’ minds by painting the Fusion’s competitors into the background. I think it’s a brilliant concept, but then I’ve used the portmanteau Camcordata myself to describe the relatively indistinguishable cars in the midsize sedan market. Making the Fusion’s competitors literally blend into the background effectively gets the message across that the Fusion is different. Do you agree?

My first couple days at TTAC weren’t so much a baptismal by fire, but a surprise dunk in the ice bath by the Best & Brightest. My now-infamous post, where I dubbed the unseen-at-the-time 2013 Ford Fusion as a “gamechanger” based on my embargoed preview of the car in Dearborn, became a punchline for the first month of my tenure. But now I get to gloat. Sort of.

All credit goes to the rest of the auto blogs who endlessly race to “get it first” with regurgitating the OEM press release. They actually made me want a hybrid car for the first time ever.

Even as GM abandons Facebook advertising because of a poor ROI, Ford is going full steam ahead with Facebook spending and including more “sponsored stories” – i.e. cheesy advertorial content – as part of their “accelerated” spending. The problem is that it doesn’t work.

With all of the leaks, it’s not so easy to be surprised at NAIAS. But I managed to learn a thing or two by attending. My top dozen takeaways:

1. Compared to a Lamborghini, a Ferrari seems…normal. Which isn’t necessarily a bad thing.

There’s been no shortage of Fusion coverage this week, but now we have the car itself. The verdict? In the metal, it almost looks more like a four-door Aston than the Rapide. And let’s not forget the October Surprise of a plug-in hybrid, which Ford sources at the show told me will be on dealer floors in 2012…

Some of the commenters took me to task for what seemed to be undue praise for the 2013 Ford Fusion. So, without prejudice, here is the 2013 Ford Fusion and Ford Fusion Energi.