#FordF-150Diesel

Ford was all but gloating… okay, it was gloating when it unveiled the coveted “30 mpg highway” figure for the upcoming 3.0-liter Power Stroke diesel V6 earlier this week. A full-size pickup with a 30 mpg rating? That sets it apart from all others, including the 27 mpg (highway) Ram 1500 EcoDiesel.

What the automaker didn’t mention was how much green you’ll need to shell out for a Power Stroke-powered F-150. Well, the beans are now spilled, but the product positioning seems a little odd.

Ford Motor Company claims its 3.0-liter Power Stroke diesel V6, due to appear under the hood of the F-150 starting in May, blows the competition out of the water in terms of fuel economy. The automaker now cites an EPA-estimated 30 mpg highway figure for its light-duty diesel pickup, beating Ram’s 3.0-liter EcoDiesel in pump-passing power.

The real test, however, comes later this year, when General Motors debuts its own light-duty Duramax mill — a Flint-built diesel inline-six of unannounced power and efficiency.

The extended-cab Ford F-150 was somewhat louder than a conventional model, but it was the emissions certificate in the rear window that proved the pickup packed something unusual under the hood.

A partially disguised F-150 recently photographed testing in Michigan wore a code showing the presence of a 3.0-liter turbodiesel engine, and sported a tell-tale diesel exhaust tip. It looks like Ford is serious about besting its pickup competition in every way.