#FordF-150

Ford Motor Company claims its 3.0-liter Power Stroke diesel V6, due to appear under the hood of the F-150 starting in May, blows the competition out of the water in terms of fuel economy. The automaker now cites an EPA-estimated 30 mpg highway figure for its light-duty diesel pickup, beating Ram’s 3.0-liter EcoDiesel in pump-passing power.

The real test, however, comes later this year, when General Motors debuts its own light-duty Duramax mill — a Flint-built diesel inline-six of unannounced power and efficiency.

Ford Motor Company is calling back nearly 350,000 trucks and SUVs in North America to prevent possible rollaway incidents. The issue — one we’ve grown used to as of late — involves drivers thinking they’ve shifted into park while the vehicle is actually still in gear.

However, this recall isn’t the fault of confused drivers not understanding their newfangled shift levers or dials. There’s a real, physical problem here.

With an extra selling day compared to the March that came before it, last month saw U.S. new vehicle buyers continue doing what they’ve done for years. By that, we mean snap up trucks and SUVs like it’s going out of style. (There’s no indication it’s going out of style.)

According to figures from Autodata, truck and SUV sales rose 16.3 percent in the U.S., year over year, while traditional passenger cars continued to fade from the minds of new vehicle buyers. That segment declined 9.2 percent, year over year.

Monthly sales figures can be fickle, which is apparently the reason for General Motors’ switch to quarterly sales reports starting next month, but we prefer receiving data more often. And last month’s data paints a very different picture than February’s. Leaving SUVs aside, which pickups soared in March?

As we told you earlier this afternoon, two of the Detroit Three automakers posted significant year-over-year U.S. sales decreases last month. Ford Motor Company and General Motors both saw American sales volume sink by 6.9 percent. While passenger cars both low-end and premium can usually take the blame for any sales decrease, general wisdom says buyers will gravitate in equal numbers towards SUVs, crossovers, and trucks, cancelling out most, if not all, of the sales exodus.

This isn’t always true. In February’s case, Ford can lay some of the blame at the foot of its best-selling crossover, while GM can finger its full-size truck lineup. Ford Escape sales sank 23.9 percent in February, year over year — a loss making up roughly three-quarters of Ford’s missing vehicles. As customers await new versions of the Chevrolet Silverado and GMC Sierra, the aged models brought in fewer buyers than the same month in 2017 — 16.3 and 25.3 percent less, respectively. Like Ford, that’s roughly three-quarters of GM’s missing February volume.

A 15 percent year-over-year decline at the Ram brand — itself awaiting a new half-ton — brings home the importance of pickups in 2018.

Not willing to cede any pickup ground to its rivals, Ford Motor Company will soon open orders for a light-duty diesel pickup. Under the hood of its F-150, the Blue Oval’s new 3.0-liter Power Stroke diesel V6 promises class-leading fuel economy (in a very small class) and greater towing capacity than its Fiat Chrysler competitor.

The model’s trailer-yanking potential is the result of the latest battle in the great, ongoing Torque War.

In 2016, Ford Motor Company’s stable of rear-drive vehicles came under scrutiny for six-speed transmissions that couldn’t decide whether to sprint or crawl. Owners reported that their 2011-2012 F-150s, Expeditions, Mustangs, and Lincoln Navigators would, suddenly and without warning, downshifting from upper ratios to first gear, ultimately forcing the automaker to recall some 153,000 of the vehicles in the United States.

It now looks like it didn’t recall enough of them. Dangerous downshifts continue, and not just in vehicles covered by the recall. Another concern is that the problem is reappearing in supposedly “fixed” vehicles.

Barring a blockbuster December, 2017’s light duty vehicle sales stand to dip below 2016’s record 17.55 million units. The National Automobile Dealers Association forecasts 17.1 million sales in the U.S. this calendar year, with 2018 sales falling to 16.7 million vehicles.

Bad news for automakers? Not if profits stay up. And nothing generates profits quite like large volumes of high-margin vehicles — pickup trucks, to be exact. While November 2017 was a relatively flat month for the industry, a closer look at the pickup segment shows America’s love affair with trucks is keeping the money taps flowing.

The pervasive opinion among truck enthusiasts and industry experts is that nobody cares about plug-in hybrid pickups. Fuel economy isn’t a major priority among those in the market for something that can haul bales of hay or a stable of horses.

This poses a problem for pickup manufacturers striving for lower emissions and fuel consumption. Ford, which previously lightened the F-150 and outfitted it with a bevy of more economical engines, knows this problem better than most.

However, Ford is pressing onwards. It even intends to bring a hybrid plug-in variant of its ultra-popular pickup to the market in the coming years. But how is it going to market the technology to consumers who are unlikely to care? The company has strategy for that and it’s less reliant on fuel savings than you might expect.

Think of the Ford F-150 pickup and one’s mind immediately turns to an excellent pair of EcoBoost V6 engines with 2.7 and 3.5 liters of displacement. And why wouldn’t you? Together, Ford’s twin-turbocharged V6 twins make up three-quarters of the model’s engine share. These beauties are the last word in full-size pickup torque, though the 2.7-liter is a wanderer that finds deserving homes in such models as the Ford Edge, Lincoln MKX, and Ford Fusion Sport.

For 2018, both EcoBoost engines see some refinements, but buyers of F-150 XL and XLT pickups won’t see either if they leave those option boxes unchecked. In a bid to increase fuel efficiency across the lineup, 2018 sees the introduction of a naturally aspirated 3.3-liter V6 in low-rung trims, replacing the previous 3.5-liter unit.

There’s no shortage of technology at work with the new 3.3, but it can’t match the fuel economy of the closest available engine upgrade.

Earlier this week I was presented with a little advertising to enjoy, via Facebook and courtesy of Nissan. The ad is part of a new campaign launched on October 14th. In it, Nissan throws a couple of strangers together in a predicament involving the Nissan Titan XD and a previous-generation (debadged) Ford F-150.

I’m not impressed.

The Toyota Camry, America’s best-selling passenger car in 2016 for a 15th consecutive year, was not the best-selling overall vehicle in any one state last year.

According to registration figures tabulated by Kelley Blue Book and highlighted by USA Today, the Honda Accord, Honda Civic, and Toyota Corolla were the only cars to claim any state-wide auto sales victories.

In 15 other states, utility vehicles of one variety or another (Ford Escape, Honda CR-V, Subaru Outback, and Toyota RAV4) were tops in overall vehicle sales. Hawaii’s sales crown stayed in the hands of the Toyota Tacoma. GM’s full-size truck twins ruled the roost in eight states, largely east of the Mississippi.

That leaves the Ford F-Series’ F-150 variant, the top-selling vehicle in America, to take top honors in 22 states, including its biggest market of Texas.

Setting aside the glorious wonders of the manual, DIY shifter, is it not becoming increasingly clear that the automatic transmission shifter reached its zenith with the traditional column shifter?

One thing is certain: the column shifter is quickly fading away. The electronic controls behind many shifters are more often linked to unnecessarily complicated shifters than a simple, intuitive, steering column-mounted unit. There are pushbutton affairs on the center stack in Lincolns, rising and falling console-mounted pushbutton arrangements in Hondas and Acuras, rotary dials in everything from the Ford Fusion and Ram 1500 to the Jaguar XJ, monostable shifters with no detents in vehicles of every sort, and a horizontally opposed array of buttons and switches in a GMC Terrain that GMC felt necessary to explain for three hours.

We’re not sure these alternative shifters have shoved society along the path toward enlightenment.

But when Ford’s North American product communications manager, Mike Levine, tweeted a picture of a 2018 Ford F-150 with a 10-speed automatic and a column shifter — merging the past and future — we naturally wondered whether column shifters deserve more involvement in the present.

As Ford prepares to launch the refreshed 2018 F-150 with a thoroughly updated engine lineup, Blue Oval product planners expect 2017’s engine selection to continue. That means the 5.0-liter V8, while mildly upgraded for 2018, will be found under the hood of only one in four 2018 F-150s.

The transition has been a rapid one. Twin-turbocharged EcoBoost V6s were surprisingly effective when, in early 2011, 35 percent of F-150 buyers made the leap from conventional naturally aspirated powerplants. Three years later, when Ford was planning to expand the F-150’s EcoBoost lineup with a less costly 2.7-liter variant, Ford expected 56 percent of F-150 buyers to choose one of the turbocharged units.

Heading into 2018, Ford’s truck marketing manager Todd Eckert tells Automotive News that the 2.7-liter EcoBoost will be the most popular F-150 engine followed by the 3.5-liter EcoBoost. Together, they’ll claim 65 percent of all F-150 sales, leaving 10 percent for the new entry-level 3.3-liter, and roughly 25 percent for the five-point-oh.

So how many V8 engines is that?

With the July 10 launch of a new Chevrolet Silverado commercial, General Motors is once again using its Real People, Not Actors campaign in an attempt to tarnish the Ford F-150’s good name.

This methodology doesn’t appear to have had an impact in the marketplace in the past. Yet two years after General Motors displayed conversations between Howie Long and GM engineer Eric Stanczak discussing repair costs on the Ford F-150’s aluminum bed and one year after Chevrolet punctured a Ford F-150’s aluminum bed with 825 pounds of concrete blocks, General Motors is turning to admitted Ford F-150 owners as a means of casting aspersions on America’s top-selling full-size truck.

After earlier rounds, Ford gained ground in America’s full-size pickup truck market in 2016. Indeed, Ford is continuing to gain ground in that same market in 2017. Ford is selling more trucks than its rivals. Ford is selling more trucks with less incentivization. Ford is selling more trucks with less incentivization at higher average transaction prices.

So, GM sends the Chevrolet Silverado back to the same ol’ well.

Ford Motor Company has announced a series of engine and transmission upgrades for the facelifted 2018 F-150 and redesigned 2018 Expedition, all designed to provide a boost in both power and fuel economy. For the Expedition, the upgrades also include an off-road package available as soon as 2018 models begin rolling off assembly lines this fall.

Starting with America’s perpetual best-seller, the F-150, Ford’s powertrain improvements include the addition of dual injection to several engines, expanded implementation of the 10-speed automatic, and a new motor for base trim trucks. While Ford hasn’t released fuel economy estimates, it promises there will be improvements across the range. It was, however, willing to divulge enhanced horsepower and torque specs for all light truck engines, minus the Raptor’s.