#FordF-150

Ford Motor Company announced a recall of 1.48 million F-150 pickups Wednesday, the latest callback related to a six-speed automatic transmission that can suddenly crash-dive to first gear.

As it prepares to launch a battery electric crossover, likely named Mach E, in 2020, Ford’s product boss told Blue Oval fans — and nervous investors — that the company isn’t in the habit of losing money with its products. As such, the upcoming Mustang-inspired crossover, like Ford’s other planned EVs, won’t be Fiat 500e-like money drain.

That’s one of the company’s promises, and here’s another: an electric F-150 and Transit.

Harnessing the magic of electricity to keep your engine block toasty is a better option than crossing your fingers and saying a silent prayer before turning the key (or pressing the button) on cold mornings. Unfortunately for Ford F-150 owners living in northern climes, the block heater residing beneath their truck’s hood might pose a danger to their vehicle — and perhaps their house.

Hoping to remedy a fire risk, Ford Motor Company has issued a recall on roughly 874,000 late-model F-150s in North America.

With all the light-truck product buzz surrounding Ford, one thing that’s gone relatively unmentioned is the impending debut of a new F-150. Yes, the world’s best-selling vehicle since the dawn of time, or at least it seems that way.

The 2019 Ranger midsize pickup garnered plenty of page space this week, and oceans of digital ink keep the upcoming Bronco afloat in speculative press, but it’s looking like we’ll see a new F-150 before any of us get a chance to lay a finger on Ford’s retro off-roader.

Much has been made of the impact of two hurricanes, Harvey and Florence, and the two storms’ impact on September vehicles sales in the United States. Harvey swamped the Houston-Galveston area in August 2017, leading to an uptick in vehicles sales the following month, while Florence menaced a broad area of the U.S. Southeast for days in September 2018.

For Ford especially, these storms are the stated reason for the vaunted F-Series line of pickups suffering its first year-over-year sales drop in 16 months. If you can forgive April 2017, when the F-Series failed to clear the previous year’s bar by 117 units, that winning stretch can be lengthened to 23 months. Was Mother Nature truly to blame?

Ford confirmed the assembly locale of its F-150 Hybrid this week, saying the electrified pickup would not stray from its aluminum-bodied brethren. The hybridized F-Series will, unsurprisingly, go into production at the Rouge’s Dearborn Truck Plant in 2020, with additional (non-hybrid) production handled by Ford’s Kansas City Assembly.

The automaker made the announcement as part of its 100th anniversary celebration of the River Rouge Complex. While that left the F-150 proclamation a little light on details, Ford previously said the model would probably not be a plug-in hybrid, but would boast outlets for electrically powered tools/devices — functioning as a mobile generator. However, the announcement itself focused primarily on celebrating the Rouge’s centennial.

Ford Motor Company is currently on track to sell 939,809 F-Series pickup truck sales in the United States in calendar year 2018.

That number is hugely significant. Not only does it represent far greater volume than any other vehicle line can manage (the F-Series was outselling the combined efforts of the Chevrolet Silverado and GMC Sierra by 15 percent at the halfway mark), it would also mark the first occasion since 2005 in which any vehicle line topped the 900K mark.

The F-Series accounts for 36 percent of U.S. Ford Motor Company sales, outsells Ford/Lincoln cars by nearly two to one, and outsells all Ford/Lincoln SUVs/crossovers by roughly 2,000 units per month. Use Volkswagen, a global powerhouse, for further comparison: the German brand isn’t likely to sell 400,000 vehicles in America this year. With one-third of the year remaining, Ford has already sold 603,926 F-Series trucks.

But the track towards 939,809 is important for another reason. It’s also 298 sales greater than Ford’s all-time best number. What does Ford need to do during the final four months of the year to break its record?

As far as safety recalls go, this one’s pretty sizeable, and it impacts a company that’s seen a lot of money lost on safety recalls in recent years. Ford Motor Company has announced the recall of nearly two million examples of the world’s best-selling vehicle to prevent the seemingly unlikely occurrence of seatbelt-related blazes.

The recall, affecting 1,995,776 trucks in North America — 1,619,112 of them in the United States, is the result of 17 documented fires or reports of smoke in 2015-2018 model year F-150 regular cabs or SuperCrew models sold stateside. Another six incidents took place in Canada.

The fires originated inside the vehicles’ B-pillar, with the seatbelt pretensioner as the source of the issue. While the life-saving device works properly to restrain the front-seat driver and passenger in the event of a crash, it’s what occurs after the device’s deployment that has Ford worried.

It was always a weird partnership, but, despite ending five years ago, it seems a struggling Harley-Davidson can’t stop thinking about its ex.

For more than a decade, Ford Motor Company sold Harley Davidson Edition F-150s to consumers whose other car was a bike. The “wow” factor varied, as over the years the model morphed from an appearance package to a performance variant to a luxury castle, only to be muscled aside by a growing roster of high-end trims.

Well, Ford and Harley-Davidson are back at it, but it isn’t an official reunion.

Here’s that Ranger day
They told me about
And I laughed at the thought
That it might turn out
This way

Apologies to the Chairman Of The Board on that one, but I couldn’t help myself. You see, I never truly believed that the Ranger would return to this country. I absolutely did not believe that it would come back as an American-made product in a newly configured factory, during what amounts to the endgame senescence of its platform. This is the kind of against-all-odds urgency that one typically associates with desperately needed products like the K-car or the first-generation Ranger — vehicles that had to be rushed into showrooms because the dealerships were screaming bloody murder and the Japanese had moved from mere flensing to actual bone-eating.

This Ranger, on the other hand, will arrive in the market to find itself lined up against a few equally superannuated sluggards from Nissan and Toyota, the indifferently-received Colorado/Canyon twins, and… is there anybody else? The unibody Ridgeline? Is it even possible to make money in this segment? Why bother doing it, particularly when the Rangers could have been rushed over from Thailand in a matter of months in the event of another oil and/or confidence crisis?

Ours is not to reason why; ours is but to do and buy. Truth be told, I’m kind of excited about the Ranger, because I saw a bunch of pumped-up ones in Thailand and I was more than mildly impressed. If you could get it with a 3.7-liter V6 in addition to the 2.3L EcoBoost I don’t know if the Chevy dealers would even bother to order any Colorados for stock in 2019. There’s only one little problem: it’s far from cheap.

Which brings us to an unpleasant topic: How much is a compact pickup worth?

In a market that shrunk 3.7 percent in July, Ford managed to escape the steep volume loss seen by some of its rivals. Still, the Ford brand saw a year-over-year U.S. sales drop of 2.7 percent last month, with its Lincoln division falling 11 percent. Over the first seven months of 2018, both brands posted a loss — 1.6 percent for Ford, 10.8 percent for Lincoln.

For the Blue Oval, at least, that’s in line with forecasters’ estimates of a slow industry decline in 2018. Lincoln’s another matter.

A peek at Ford’s sales figures shows why Dearborn hasn’t much love for cars. Minus the Fiesta, which you won’t have to worry about much longer, every other Ford passenger car model declined in both July and 2018 (with the niche exception of the GT). Try as they might, Ford’s truck sales couldn’t replace the lost passenger car volume, but they certainly dumped more cash in Ford coffers — on average — for each model sold.

It’s become a safe bet that no matter how Ford Motor Company fares at sales time, the F-Series will do just fine.

Future archeologists will recognize this period in man’s history by the thick layer of Ford F-150s covering the entire planet, pointing to an era where one vehicle could seemingly do no wrong.

As the world’s best-selling vehicle line for what seems like forever, the F-Series’ sales performance over the first half of 2018 points to an impending record for the hard-working and increasingly plush lineup. Ford can be expected to push for it.

Never mind the bollocks coming from professionally cynical actors-turned-rappers: This is America. At least it is for much of this country’s working middle class. The F-150 is designed in America, tooled-up in America, and made in America. By an American company. For a customer base that is overwhelmingly American. It’s also a solid candidate for the title of World’s Best Passenger Vehicle.

Don’t believe me? I don’t blame you. The media has long vilified the full-sized pickup as an avatar of this country’s long-discredited and frankly unwanted silent majority. Never mind the fact that today’s pickups have long surpassed traditional automobiles in many of the qualities that real customers want and will pay for. Nor should you look too closely behind the curtain that covers the deficiencies of unibody SUVs when compared to full-sized trucks. My colleagues in the car business, many of whom are notable for their childlessness, sedentary lifestyles, and complete lack of a classical education, love to screech about BANNING these HICK-MOBILES from the VIBRANT STREETS OF AMERICA. Some of their points have merit: I’m far from thrilled with the ride height of today’s half-tons from both an active safety and a visibility standpoint. Most of their complaints, however, are so much sound and impotent fury signifying nothing more than the fact they can’t afford to drop $60k on a cowboy Cadillac of their own.

The 2018 F-150 is already in showrooms and media fleets, but if you know me then you know I prefer the spin-free zone of the rental counter to the walled garden of a press trip drive. Furthermore, there are thousands of trucks just like this available through secondary sources for prices in the $24,000-28,000 range. What do you get for that money? Let’s find out.

It was a drama “worthy of a James Bond script,” the Detroit Free Press‘ sensational headline announced. Ford spokesman Mike Levine provided a hashtag-heavy rundown of the operation’s timeline via Twitter. The automaker even felt it worthy of a lengthy media release.

Never has a supply chain disruption provided a car company so much positive PR.

Ford was all but gloating… okay, it was gloating when it unveiled the coveted “30 mpg highway” figure for the upcoming 3.0-liter Power Stroke diesel V6 earlier this week. A full-size pickup with a 30 mpg rating? That sets it apart from all others, including the 27 mpg (highway) Ram 1500 EcoDiesel.

What the automaker didn’t mention was how much green you’ll need to shell out for a Power Stroke-powered F-150. Well, the beans are now spilled, but the product positioning seems a little odd.