#FordF-150

There’s many unknown aspects of the Tesla Cybertruck, not least of which is its curb weight, but a recent letter to the California Air Resources Board (CARB) reveals that Elon Musk’s retro-futuristic brainchild might have no business engaging in a one-on-one with the Ford F-150.

According to the letter, Tesla is pursuing a medium-duty classification for the triangular pickup, placing in in competition not with the F-150, but the F-250.

Never have pickup trucks mattered more to an automaker, especially domestic automakers. As sedans and coupes fall off, trucks make up an ever greater percentage of a company’s sales, and the greater (and quickly rising) average selling prices of these hulking family vehicles means there’s a pot of gold waiting for those who succeed.

While the full-size pickup front-runner hasn’t changed since the early 1980s, Ford’s F-Series faces growing competition from two traditional foes. Both Fiat Chrysler and General Motors have newer pickups on the market, and it’s eating into the popularity of the untouchable F-Series.

While Ford Motor Company doesn’t have any trouble offloading F-150s and Rangers on a truck-hungry populace, there’s always another way to sweeten the pot. To boost the appeal of its full- and mid-size offerings, the automaker will now offer off-road levelling kits, perhaps saving a unlucky pickup from scraping its chin.

Developed by Ford Performance Parts, the kits are a dealer-installed affair, offering buyers a way to leave the store with a touch more brawn.

Today’s Rare Ride is a first-generation SVT Lightning from the first year of production. Let’s find out what happened when Ford decided to turn its F-150 into a sport truck.

Despite the amount of electric vehicle hype soaking today’s society, Ford’s upcoming electric F-150 pickup remains shrouded with mystery. What kind of power can customers expect? Range? Payload? Towing capacity? There’s few details of this looming creature, and even fewer details of General Motors’ EV pickup.

What’s left is enthusiasm from the Glass House and come-down-to-earth predictions from auto analysts.

Get your filthy minds out of the gutter — we’re talking about touchscreens here. Big ones. Specifically, the monstrous, tombstone-sized slab of screen found in Ram’s new 1500 and Heavy Duty pickups.

Apparently, the boys and girls in Dearborn are envious of their rival’s vertically-oriented footlong and aim to get their hands on an even bigger one.

Ford’s F-150 Raptor represents the pinnacle of off-road performance for adventurous full-size truck buyers — it’s a vehicle capable of blasting through brush (not that you would) with its extra-wide stance and enlarged fenders, running full-bore across the backcountry with the 450 horsepower and 510 lb-ft of torque on tap from its high-output 3.5-liter EcoBoost V6, and sticking bone-crushing landings with the help of its long-legged suspension.

And still buyers wish for more. According to one report, the Raptor could be due for an engine upgrade that puts the correct number of cylinders beneath the hood.

As rival General Motors prepares to tempt a broad swath of pickup buyers with its late-arriving 3.0-liter Duramax inline-six diesel, Ford Motor Company is changing its tactics. When the company’s 3.0-liter Power Stroke turbo-diesel V6 launched for the 2018 model year, Ford saw fit to relegate its new engine to truck buyers with deeper pockets.

This has now changed. Starting right away, the company plans to offer diesel propulsion to the mainstream (read: volume) truck buyer.

Listen, we’re not going to pretend that Ford’s F-Series is bulletproof. There have been enough recalls of the twelfth-generation’s transmission for us to immediately be accused of being the biggest and fattest of lairs were we to make that claim. However, as America’s best-selling model and an exceptionally popular fleet vehicle, it’s in the company’s best interest to make sure the F-150 is not a turd.

Ford took a risk when it went with an aluminum body for the current-gen model, inviting claims from rival manufacturers that it was no longer a serious contender in the pickup market, as real trucks have steel beds. While Chevrolet’s advertorial “ testing procedures” often fell outside the boundaries of what a rational truck owner would do, Ford’s rival was attempting to creating a narrative where saying something was “built Ford tough” could be a considered an insult.

Americans love their Ford F-150s, but buyers are increasingly opting for a powerplant boasting fewer than eight cylinders. As such, the automaker is cutting the third shift at the Windsor, Ontario engine plant tasked with building the 5.0-liter Coyote V8.

Ford V8s and Windsor have a long association, but the extraneous employees needn’t worry about hitting the job boards. There’s a much larger V8 in need of assembly.

Having completed a tribute to Vaughn Gittin Jr.’s 900-horsepower drift car with its Series 1 Mustang, RTR is moving onto Ford’s F-150 — delivering something akin to an unofficial Raptor appearance package. As with the coupe, the pickup attempts to provide RTR’s unique blend of automotive style and performance without obliterating drivability. However, we expect a bruiser to arrive later on, since RTR also sells several beefed-up versions (kits, really) of the Mustang.

For now, shoppers will have to make due with Series 2.0 shocks from Fox, 20-inch RTR Tech 6 wheels, 295/55R20 Nitto Ridge Grappler tires, and a throaty exhaust system from Ford Performance. The engine has not been modified. But RTR assured us that the custom grille does improve airflow to the radiator, which we suppose you could brag about in a pinch.

There’s a chill in the auto industry that wasn’t present a year ago. Sales are down compared to this time last year, with only a select few automakers posting year-to-date gains. Among members of the Detroit Three, volume loss is the order of the day.

Over the first three months of 2019, Ford sales sank 1.6 percent, General Motors sales declined 7 percent, and Fiat Chrysler volume dropped 3 percent. While the long-predicted slowdown is upon us, rivalry in the lucrative full-size pickup segment has never been hotter — and the battle for second place among the top three truck nameplates shows no signs of ending.

There are wars being waged on all fronts in the half-ton pickup truck market, from towing prowess to outright power ratings. Not ones to pass up an opportunity to bash their competitors over the head with a truck-shaped chair, manufacturers seem to take every opportunity to harangue their opponents – especially when empirical data puts them in the driver’s seat.

The latest to do so? Ford, leveraging the recent IIHS crash test results of its 2019 F-150 Crew Cab pickup to take a shot or three at The General.

Part of the appeal of pickup trucks is that they can be many things to many people.

Tow machine to haul your boat? Check. Home-improvement aid? Sure, throw those 2x4s in the back. Guarantee that your friends will call you when they need help moving, even if they never call you any other time? Sure. Cowboy Cadillac? If you like cruising the streets of Texas in comfort, pardner.

Ford’s F-150 is already at least perceived as doing all those things well – Ford doesn’t sell approximately a zillionity billion for no reason – and adding a diesel powertrain to the mix doesn’t hurt.

Focusing primarily on the U.S. market sometimes leads to a skewed view of what the average global consumer demands in their driveway, but not always. Broader trends don’t respect geographical boundaries; interest in light trucks doesn’t stop at the border.

As American buyers increasingly demand more additions to their high-riding vehicle buffet, the same call can be heard in other markets. And, just as Americans took home more electric vehicles (thanks, Tesla) in 2018, the segment recorded significant growth in places you’ve never visited.

However, the world still loves the Ford F-150. No change there.

Let’s take a global peek at last year’s buying decisions.