#FordF-150

Thanks to a reveal schedule compressed by the pandemic lockdown, the revamped Ford F-150 didn’t soak up a typical amount of limelight before a more exciting new vehicle came along. Luckily for Ford, that model also wore a Blue Oval badge.

By far the brand’s most important product the F-150 enters 2021 with a raft of changes, though the most significant addition is the model’s optional PowerBoost hybrid drivetrain. A first in the pickup world, the package delivers a potent punch with a side of efficiency. Ahead of the model’s arrival in showrooms, the latest F-150’s pricing secrets are starting to be revealed.

The hazy year of 1981 brought the world many things, among them, yours truly. It was also a year that sent bullets flying through the air towards several world figures; a year that saw interest rates soar to new heights (while horsepower values fell to dismal lows), and brought what was arguably the last year of true classic rock.

In the background, New Wave ominously gathered strength.

Also gathering strength? The Ford F-Series’s popularity, as the model line donned the hat of best-selling vehicle in the U.S. that year. The F-Series traces its lineage to the Truman administration, and we now have a new generation to ooh and aah over.

Ford Motor Company pulled the wraps off the next-generation 2021 F-150 on Thursday night, revealing a new body and face that’s evolutionary in nature and a powertrain addition that sets its apart from all rivals. Could you call it revolutionary?

Being first in its class to offer something new is key for the F-150, being America’s best selling vehicle and all. In this case, that feature is a hybrid powertrain — one Ford says will make the F-150 the most potent light-duty pickup on the market.

There’s also added inches where it supposedly counts

Even before the pandemic and subsequent economic crash, much talk was being made about living in your car. Specifically, the vehicle of choice would be a spacious yet efficient van. It continues to this day in many corners of the Internet.

Ford apparently took this discourse to heart, reportedly adding a new feature to the upcoming 2021 F-150 pickup that makes home ownership unnecessary.

Shifts are returning to Ford Motor Company plants across North America, with the automaker claiming Thursday that full production will return sooner than you might think.

At the same time, Ford dropped details on when consumers might expect to see an electric vehicle that hauls heavy loads, rather than steals past glory and heritage from one of America’s most beloved vehicles.

We told you earlier this week how the month of June brought changes to General Motors’ pandemic-era financing offers. No longer is the automaker tempting buyers with zero-percent, 84-month loans on nearly everything in its lineup.

Over at Ford, it seems the same strategy is underway… with one very notable exception. Whether or not you can actually benefit from it, however, remains a matter of location and persistence.

As so-called auto writers, a good number of us spend a great deal of time configuring dream rides online and very little time walking into dealerships and actually buying anything. Someone has to support the used market, I guess.

Today we’re going to focus on a vehicle once used almost solely for hard work but now used just as much, if not overwhelmingly so, for domestic drudgery and commuting. It’s also the most popular vehicle in the country, and one that offers the option of more power for little extra price.

The first sneak peak at Ford’s next-generation F-150 was expected to occur at the newly temperate Detroit auto show in June; alas, the coronavirus pandemic put the kibosh on those plans (for both Ford and the show’s organizers).

With the show scuttled and production idled for a period of two months — Detroit Three automakers resume limited production on Monday — rumors naturally arose of a product timeline thrown into disarray. This week brought unofficial word that production of the 14th-generation pickup has been pushed back for a second time. Reacting quickly, Ford insists we’ll see new F-150s rolling into dealers before the end of the year.

While Ford plans to start limited production at its North American assembly plants on May 18th, returning workers won’t see a next-generation F-150 slide pass their stations for a number of months.

The redesigned full-sizer was to be one of the Blue Oval’s big 2020 reveals, joining the still-unseen Bronco in the spotlight, but the coronavirus pandemic made short work of product timelines. Already delayed once, the 2021 F-150 has reportedly moved further into the future.

An outbreak of tornadoes through the Gulf states and into the Southeast early last week saw one twister shatter a sprawling BorgWarner assembly plant. Known for building all-important transfer cases for four-and all-wheel drive vehicles, the Seneca, SC facility lay in near-ruins following the direct hit, though it wasn’t known which manufacturers sourced components from the plant.

Well, it turns out one recipient of Seneca-built parts is Ford — and it uses a lot of them.

Long promised and as of yet undelivered, the hybrid variant of the Ford F-150 will be the first vehicle of its kind in a wildly competitive (and lucrative) segment. The model will offer pickup buyers a taste of the fully electrified pickups poised to flood lineups, while giving do-it-yourself types and work crews a convenient power source for their tools, lights, etc.

As of this week, it seems we now know what to expect under the hood.

In what is assuredly the most Nineties looking Rare Ride to date, today’s Ford F-150 wears its decade loud and proud. Let’s find out more about this one-off pace car.

Given that domestic full-size pickups generate more money for their respective builders than a war bonds drive, every redesign is fraught with danger.

OEMs walk an especially fine line in this segment, fearful of making a vehicle too bland or too similar to the previous generation, but understandably nervous about breaking out of the box and alienating loyal return customers. Polarizing styling isn’t a recipe for success — the 2019 Chevrolet Silverado taught us a lesson about that (though GM might disagree).

As it prepares for a launch later this year, spy shots of the upcoming Ford F-150 reveal enough to show Ford’s playing it safe… but not too safe.

I’ve never owned a truck. Over my two-plus decades of driving, I’ve shopped for trucks new and used, but have always stopped short of stroking a check for something with a bed for various reasons big and little. Typically I needed something with more interior space, more lockable cargo space, or more comfort — but one thing always holding me back was fuel economy. Traditionally, trucks aren’t particularly efficient.

However, modern diesel engines can yield impressive economy, which is why we’re beginning to see them trickle into the half-ton range of pickups from each of the Detroit Three. Ford, long the sales leader in the segment, has given the Power Stroke treatment to this F-150, and we were curious if it improves an already impressive truck.

The $6 billion in funding promised in Ford Motor Company’s new four-year labor contract is starting to be seen and heard. Having secured a walletful of incentives from the state of Michigan, Ford is now promising about $1.45 billion and 3,000 new jobs for the Southeast Michigan area.

Ford’s cash dump, announced Tuesday, will flow into three facilities in the area, one of which doesn’t yet exist.