#FordContour

We’re back with more 1997 midsize sedan action in today’s edition of Buy/Drive/Burn. They’re all on the smaller end of the midsize sedan scale, all American, and crucially, all wearing semi-upmarket branding.

Over the decades since the 1960s, the Detroit car companies have tried their best to make dollars selling their Euro-market cars in North America, with varying degrees of success. Ford did tolerably well with the Capri and Fiesta over here, then raked in little American-market income with the Merkur XR4Ti and got bombed, Dresden-style, with Merkur Scorpio sales.

Dearborn optimism climbed to new heights for a high-performance version of the Americanized Mondeo, the Contour SVT, prior to its 1998-model-year debut. Here’s a fiery red ’99 in a Denver wrecking yard.

You’ve seen all of today’s contenders before on the roads, likely more times than you can count. Forgettable because of how middling they were, hundreds of thousands were sold.

Which one would you actually buy with your own money?

The appeal of the hot family sedan should be obvious. A car offering both family hauling utility and apex-hunting ability means, in theory, that the sports sedan should be the ideal cool dad car. BMW has been the king of this market for decades.

In practice, though, there are often too many compromises between comfort and performance that doom the sports sedan in the eyes of buyers.

(The idea for this series based on the numerous emails sent between Derek and Doug, containing long forgotten cars that have fallen into a derelict state. While our intrepid authors would love to own these cars should they ever win the Powerball, they find it difficult to actually part with the funds required to take them home, especially given the significant reconditioning required. In addition, you’ll see the difference between a snow belt car and a clean car from the south, as both authors compare examples from their respective locales.)