#FordC-max

Ford Motor Co. will be temporarily laying off roughly 2,000 hourly employees at its Michigan Assembly and Stamping Plants in May so it can begin retooling the site’s facilities for production of the 2019 Ford Ranger and 2020 Ford Bronco. The location will be idled for roughly five months and Ford wants to make it very clear that these are temporary layoffs.

The automaker said in a notice in compliance with the federal Worker Adjustment and Retraining Notification (WARN) Act that all affected employees will either return to the plant in October or transfer to another factory. Ford also said it would be ending production of the Focus sedan and C-Max on May 7th.

It’s a near-silent swan song for a duo of electrified Ford models. The Ford C-Max, which debuted in late 2012 in both hybrid and plug-in hybrid form, hit its sales peak during its first full year on the market, declining every year since.

As Ford Motor Company shakes up its U.S. production landscape — ironically, to bolster production of trucks and SUVs — the ungainly-looking C-Max is on its way to the cemetery. The automaker has confirmed the ceasing of production of the C-Max Plug-in, with the Hybrid variant to follow in the middle of next year.

Ford’s new CEO, Jim Hackett, has been milling around the company trying to get a sense of what the automaker needs to thrive in today’s car market. Conducting a summer-long assessment of the company’s current status and action points, Hackett is setting himself up with a greater understanding of where Ford stands in order to share his vision of the automaker’s future with investors in early October.

However, we already have some sense of what that future entails. Hackett has already spoken with leadership from the United Auto Workers, easing union fears that he might try to clean house and cut jobs. But his reassurance that there probably won’t be massive layoffs under his leadership doesn’t guarantee low-margin automobiles won’t be at risk.

This isn’t entirely down to Hackett’s management style, either. Investors were becoming annoyed with former CEO Mark Fields’ lofty long-term strategy, which featured fewer near-term goals aimed at bolstering profitability. Some analysts expect Hackett to end production of models that aren’t big earners — which includes just about everything that isn’t an SUV, crossover, or pickup truck.

As it announced a less rosy financial outlook for the coming year, Ford Motor Company repeated its promise to rid America of small car production.

Yes, Mexico will take on the task of building the Focus and C-Max as Ford seeks to maximize U.S truck and SUV production. Part of the plan includes offering customers less choice, with a drastic reduction in buildable combinations on tap.

Don’t worry, you’ll still be able to buy a Focus in a color that isn’t black.

Ford Motor Company just recalled 828,053 late-model Ford and Lincoln models due to faulty side door latches, but the risk depends on where a vehicle was sold and registered.

The automaker claims the pawl spring tab in the side door latch could break, preventing the door from latching — or worse. If the doors are still able to latch, they could fly open while the vehicle is moving.

The overwhelming majority of mileage I accumulated in manufacturer-supplied test cars in May was spent in direct hybrid rivals from Ford and Toyota.

The 2016 Ford C-Max SE, Ford’s base model, visited for one week. Then following a stretch in the 2016 Volkswagen Golf R, a base version of Toyota’s new, fourth-generation Prius was dropped off for an extended stretch.

I’ll take the C-Max, thanks.

Scratch that. I’ll take the Golf R.

But if left to choose between the dedicated hybrids from Ford and Toyota, the C-Max is the one I’d have. So why do car buyers plug their ears when they hear such a recommendation?

Thirty-three months ago, I announced the addition of a long-term C-Max to our “fleet” with much Sturn und Drang about how I’d be keeping you comprehensively updated on the ownership experience and whatnot.

Well, I’m sure none of you noticed, but I never wrote about the thing again. Why? Well, there wasn’t anything about which to write! My baby-momma got a steady 42 miles per gallon, never had a single mechanical issue, loved the car to death, and became a total Jonestown convert to the C-Max way of life.

It’s now time to replace that C-Max. I suggested an Accord Hybrid. My son suggested a used AMG SLS Black Series. Her new husband suggested keeping the C-Max and getting a faster motorcycle for him instead — possibly a Hayabusa, who knows. All of these were good ideas. But she decided she wanted another C-Max, so we started running the numbers … and as they say on Buzzfeed, you won’t believe what happened next!

Ben writes:

Hey Bark,

I have a brother with a mechanically-healthy 2001 Toyota Camry LE four-cylinder automatic. I’m estimating it has about 180,000 miles now. He uses that car everyday — extensively on the job, and for visits to family members out of state. Mileage is piling up fast. He does have the car regularly maintained — mechanically — through a local independent technician who he trusts. Cosmetically, the car gets occasional self service, pressure-wand-and-foam-brush washes, but that’s it.

Here’s the problem: he’s a hoarder, and his car is suffering for it.

A court ruled Nov. 12 that a lawsuit may continue against Ford for misstating its mileage estimates of its C-MAX and Fusion hyrbid cars.

Ford attempted to dismiss the lawsuit based on its claim that the mileage estimates provided by the Environmental Protection Agency, were in part, an estimate and that “actual results may vary.” Car owners suing the automaker pointed to Ford’s media blitz that included Ryan Seacrest in Times Square with a bunch of billboards and T-shirts with the number 47 on them and “47 Challenges, 47 Days” marketing push and Facebook posts that the cars would achieve a “EPA-certified 47 mpg city and 47 mpg highway ratings for a 47-mpg combined rating” — among many other 47-branded things — when the cars didn’t come anywhere close.*

*Actual mileage did vary.

“Ford implicitly recognized that its advertising campaign was misleading,” U.S. District Judge Kenneth M. Karas wrote in the ruling.

Our Ford sources have confirmed a Reuters report that claims Ford is readying a new lineup of dedicated hybrids to take on the Toyota Prius.

Already stung by a reduction in fuel economy ratings for both the Fusion Hybrid and C-Max Hybrid, Ford is yet again revising figures for various models, including the C-Max, Fiesta, Fusion and MKZ.

The revised fuel economy ratings for the Ford C-Max aren’t the first time that an auto maker has been forced to backtrack on fuel economy claims – nor will it be the last unless meaningful reform is undertaken to ensure that fuel economy figures more accurately reflect the way motorists drive their cars in the real world.

TTAC’s making the big time now! Sure, the dweebs over at Motor Trend are currently driving a free Kia Optima, Nissan Frontier, Nissan Altima, MINI Cooper Coupe, Chrysler 300S, Acura ILX, VW Passat, Kia Rio, Subaru BRZ, Acura RDX, BMW 328i and a 650i Gran Coupe, but we’ve finally managed to snag a totally free hybrid wagon to run our “gophers” and our “YouTube engineers” and our “guys who submitted to violations of the most personal kind so they could attend overseas press launches for certain German sedans” to all the finest restaurants and yoga centers.

Just kidding.

Of course we had to pay for the f**king thing.

In 2005, ABC News Polls claimed the average daily commute in America was 16 miles, a number borne out in our own Facebook poll. If you have a commute like that and want an EV for commuting and a hybrid for road tripping, you’re the target demographic for a plug-in hybrid. Since I’m not a trust fund baby, and neither are most of TTAC’s readers, I’m going to forget about the Karma while we dive deep into Ford’s first (and interestingly spelled) Energi.