Bucking Broncs: Ford Expands Bronco Sport Options

The "baby Bronco" Ford Bronco Sport doesn't get the pub that the Bronco does -- but based on what I observe driving around, it's been a sales winner for the Blue Oval. And while most are probably never taken off-road, Ford is offering more choice for those who want to take their Bronco Sports to the proverbial badlands.

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2021 Ford Bronco Sport Outer Banks Review - One for the City

A big part of the marketing push behind the Ford Bronco Sport since its launch has been centered around the vehicle’s outdoors/off-road capabilities.

What’s not being said is how one needs to buy the top-dog Badlands trim to really unlock those capabilities.

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Report: Ford to Build Standalone Bronco Stores

If you have Bronco on the brain, you may find yourself buying one from a store that stands separate from your local Ford dealer.

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QOTD: Will the Ford Bronco Sport Kill the Escape?

I was running an errand earlier this week and spotted a Ford Bronco Sport street parked on Chicago’s famed State Street. Coincidentally, I had just tested one off-road a bit over a week prior.

The baby Bronco impressed me on our first drive, despite some flaws. And our own Adam Tonge has argued that the Escape-based Bronco Sport may spell the end of the line for the venerable crossover that lends it its platform.

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2021 Ford Bronco Sport First Drive - Baby Bronco Done Right

My first car was a hand-me-down 1984 Ford Bronco II that my parents bought new. I took possession of it as a hot-to-trot teenager in 1997, happy to finally be a licensed driver and glad I was lucky enough that my parents could gift me a car, even if it was over a decade old and even if my end of the bargain was to get a job bagging groceries to pay for insurance and maintenance.

Many teens, even in the relatively well-off suburb I grew up in, don’t get a car when they reach driving age. I had friends from families who were wealthier than mine who ended up hitching rides, as they didn’t have their own wheels. So I knew I was lucky to have a vehicle to call my own.

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With Bronco Fam, Ford Rolls Out the Welcome Mat for New Buyers

The Bronco family, as Ford calls the trifecta composed of the Bronco Two-Door, Four-Door, and Bronco Sport, has a singular mission: to leverage the fond memories and emotions generated by a storied nameplate to lure new buyers to the brand, boosting the automaker’s volume and profitability.

Despite the pandemic, Ford’s expectations haven’t changed. And the ideal buyers of any member of the Bronco family isn’t someone who can take advantage of Plan Pricing.

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2021 Ford Bronco Sport - This is It [UPDATED]

The Ford Bronco news doesn’t just stop with one model. There’s not one, not two, but three in the family.

That threesome includes the two-door and four-door versions of the Bronco, as well as the smaller Bronco Sport.

Think of the Bronco Sport as an off-road version of Ford’s Escape crossover. Ford might get mad at us for saying that, but hey, we’re not PR.

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Bronco Family: Two's Not Enough?

Like its Mustang stable mate, Ford’s returning Bronco finds itself with a brood. The Bronco is now a brand, comprised of the namesake, body-on-frame off-roader and the tag-along Bronco Sport — a retro-styled model based on the unibody Ford Escape.

That’s apparently just the start of it.

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Eye in the Sky: Ford Bronco, Bronco Sport Not Safe Anywhere

At this point, if Ford wants to keep the upcoming Bronco and Bronco Sport under wraps until their respective unveilings, it had best invest in surplus anti-aircraft batteries — or just never leave the confines of company-owned production facilities. Even those walls have proven a porous barrier, however.

As the weekend dawned, drone-provided aerial spy photos appeared of the two dissimilar Broncos congregating with a Chevrolet Colorado ZR2 out in the desert, far — at least, one would assume — from prying eyes.

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Will the Ford Bronco Do the Texas Two-Step?

The upcoming Ford Bronco and its baby sibling, Bronco Sport, have been inspiring a lot of dreaming around these parts.

We’re even dreaming of a Bronco that dances.

No, that’s not a quarantine-inspired fever dream. It’s inspired by a new report from Motor1 that suggests that the next Bronco will, indeed, be able to two-step. So to speak.

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Report: Ford Bronco Sport Delayed; Soft-roading Dreams, Too

The lesser of two utility vehicles lined up to carry the Bronco name has reportedly been delayed for reasons that should surprise no one.

Production of Ford’s Bronco Sport, the retro-styled Escape sibling scheduled for a reveal at the New York International Auto Show, should, like the show itself, be pushed back by a matter of months. It’s looking like the original debut venue might get some use.

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Ford Bronco Sport Details Leak; Model Looks to Distance Itself From Escape Sibling

Not everyone spent all week searching in vain for toilet paper. Someone with access to Ford’s dealer order site snapped pics of trim levels and powertrains pertaining to the upcoming Ford Bronco Sport, originally scheduled for a public reveal next month.

That debut could still happen, most likely online, but now there’s even less to learn about the Escape-based model that wishes it was a Bronco.

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Escape II: Ford's Bronco Sport Leaked

Ford’s effort to generate two streams of customers for its Escape compact crossover by splitting the model into two nameplates, each with a distinct persona, is well underway, with the brawnier of the two bound for an April debut.

Unofficially, that debut is today, as leaked images have hit the web of an unclothed Bronco Sport, aka “Baby Bronco.”

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Dealers: This Spring's All About Bronco

Dealers privy to Ford’s launch plans claim the coming of spring will bring about the reveal of two Bronco-badged vehicles. One of those public debuts is the moment Blue Oval aficionados have waited decades for.

According to dealers who spoke to Automotive News in the wake of last weekend’s NADA Show in Las Vegas, Ford plans to reveal the Bronco and lookalike unibody Bronco Sport in March and April, respectively, assigning the two nameplates a considerable amount of projected volume.

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Ford Bronco and Bronco Sport: Names and Dates

Y’all excited about Bronco? Seems a few of you are, rushing rapturously to the computer every time a Blue Oval patent appears for an innovative removable top. The Bronco is indeed on the way, and with it a wide range of configurations and trims.

Joining it is a model born of a galaxy-brain moment at the Glass House: an Escape that’s not an Escape (but is). Yes, next year is shaping up to be a big one for the automaker, so let’s look at what we know about product timing and what words you’ll see emblazoned on fenders and liftgates/tailgates.

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  • Jwee I think it is short sighted and detrimental to the brand. The company should be generous to its locked-in user base, treating them as a resource, not a revenue stream.This is what builds any good relationship, generosity to the other partner. Apple does with their products. My iPhone is 5 years old, but I keep getting the latest and greatest updates for free, which makes me feel valued as a customer and adds actual value. When it is time for a new phone, Apple past treatment towards me certainly plays into my decisions (as did BMW's - so long subscription extracting pigs, its been a great 20 years). Imagine how much good will and love (and good press) Polestar would get from their user base if they gave them all a "68 fresh horses" update overnight, for free. Brand loyalty would soar (provided their car is capable).
  • ToolGuy If I had some space I would offer $800 and let the vehicle sit at my place as is. Then when anyone ever asked me, "Have you ever considered owning a VW?" I would say "Yes."
  • ToolGuy In the example in the linked article an automated parking spot costs roughly 3% of the purchase price of the property. If I were buying such a property, I would likely purchase two parking spots to go with it, and I'm being completely serious.(Speaking of ownership vs. subscription, the $150 monthly maintenance fee would torque me off a lot more than the initial acquisition cost.)
  • ToolGuy "which will be returned as refunds to citizens of the state" - kind of like the Alaska Permanent Fund? Make the amount high enough and I will gladly move to California to take advantage (my family came close to moving there when I was a teen, and oodles of people have moved from CA to my state, so I'm happy to return the favor).Note to California: You probably do not want me as a citizen.
  • ToolGuy Nice torque figure.