Football fans are finalizing their Super Bowl 50 party plans, which will undoubtedly include copious amounts of heart-clogging edibles and liquids that might be confused for beer.
At the same time, Audi is tapping its foot in anticipation. The automaker will air a 60-second Super Bowl spot in an effort to get the attention of those cod-lager-swilling football fans watching the game next weekend. The price of that 60 seconds of airtime: approximately 10 million bucks.
Volkswagen’s luxury brand Audi has escaped the diesel emissions PR backlash relatively unscathed — and has also been conspicuously quiet as of late. A little too quiet. That will change during the Super Bowl — and the automaker better have something good to say.
Like art cars, vehicles that have been turned into team-color-painted, sticker-bedecked sports-team fanmobiles tend to spend their lives just one minor mechanical problem away from that final tow-truck ride. This “whale” Caprice was, we can assume, the life of the tailgate party at freezing-ass Candlestick Park and maybe that new stadium that’s nowhere near San Francisco.
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- Dukeisduke Sixty-five miles of range added in ten minutes? Doesn't sound very impressive.Also, how are they going to build these in volume if GM is building Ultium packs by hand (which they have been, slowly)? Or are the packs coming from Korea?
- Dave M. On one hand Honda tends to make a strong, competitive product that should give you years of excellent service. On the other hand it's built on the bones of a GM product, who has a tendency to underbake their products until right before cancellation. NUMMI worked out well for GM; I wonder if this will work out well for Honda....
- RICHARD @mebgardner I have no issues with the way the car is configured. No offensive nannies.
- RICHARD @el_scotto above
- RICHARD @SPPP. It's the perfect use case. Most of my wife's driving is short trips around town. The car will get better MPG in that environment than interstate cruising.