Ford Flubs Focus First, Fixes, Fails, Falls Flat

These F-words were brought to you by Ford. Yesterday, Ford’s 350 millionth vehicle rolled off the lines. It was a Ford Focus, and an occasion to celebrate an even more auspicious record: The Ford Focus “is the world’s best-selling car for the first half of 2012,” says a Ford press release. Media from Associated Press to Autoblog obediently announced the record. The record went down in a hail of protests.

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New or Used: Yo Dawg, Listen Up This Time!

Mark writes:

Hi Sajeev and Steve,

Sajeev tried to save me once before but I didn’t listen. Maybe this time I will. Last year, I bought a bomb of a project and he did his best to scare me away. He saw the monstrosity in person. That monster being the 1995 Ford Bronco I bought on a whim. We talked on the phone before I purchased the OJ Bronco. Sajeev told me to avoid it like the plague. Yet, I didn’t listen. I got burned. I owned it for less than 6 months (3 of those months being spent in my garage) before selling it to an offroader in Ohio.

But, now I am in a different situation…

I am back in Canada where gas is significantly more expensive (very unlike cheap Houston Texas gas). My girlfriend and I will be in the market soon for a vehicle and we have the following criteria:

1) Fun to drive: must be a manual, preferably RWD or AWD, and a bit chuckable (not in the “chuck it in the garbage” sense of the Bronco).
2) Practicality: I don’t need a gas guzzler. Something efficient. Two doors are doable. Four doors are better. Wagon or hatch is best. However, it must have enough room for my girlfriend and I, plus two black Labrador mixes (see cute doggy brothers picture).
3) Utility: It needs to be able to tow two motorcycles (~400lbs each) and trailer. Also, we need another room for camping gear, even when the dogs are with us.
4) Realistic: We have finite funds (like most people) so we would definitely be going for something used, under $8000. I couldn’t care less what badge is on the front.

Thanks,
Mark

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New or Used: Nagging Wife Thinks I Need a New Car!

Zach writes:

Dear Sajeev and Steve,
My wife has recently started insisting (more along the lines of demanding) that I get a new(er) car. While the junkyard gem 97 civic has only served me about a year, it has only cost me $1000 total. With 270k on the odometer and counting, it is really starting to show its age but runs 80 down the road with cold air and no issues. I drive 130 miles round trip everyday with practically all of it on the interstate. The civic gets 34-38 mpg which is the part I like, but I am starting to question the reliability.

So now I am looking for a good commuter car. The only option that I am dead set on is cruise control for the obvious reason. While initially an 08 Impreza hatch grabbed my attention, 26 mpg was unacceptable for me. So now I am left searching again. I have test drove the Mazda2 and Fiesta and either would meet my needs as far as size goes. They both seemed pretty peppy for all 100 hp. I have plans to test drive an Accent but havent made it that far yet.

So now for the question, what else should I consider? I have no issues with buying CPO or used. We have an extra car in case something did happen to the civic so I am really in no hurry except for the nagging about how much dislike there is for the civic.

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New or Used: THE PRICE IS WRONG!

Bing writes:

I am a financially stable 27 year old engineer living in the Bay Area, where it seems BMWs and Audis are about as pedestrian as Camrys. I’ve been getting the car itch, but I don’t like the idea of getting an entry level luxury car like everyone else.

Almost by accident, I stumbled upon the idea of buying a early 2000s Aston Martin DB7 Vantage Volante, which can be had in the low to mid $40s. Aside from the car being gorgeous and powerful, I get to pretend that I’m not just another boring Silicon Valley yuppie (which, believe me, I am) while not being overly flashy (it’s old enough to have a “classic car” vibe). Financially, I would also like to think it has steadied out in depreciation, and if I sell it a few years from now, I may be able to recoup more of my investment compared to getting a much newer car. Finally, there’s something attractive about the idea of having your dream car while you’re young, rather than waiting until you’re 65. So the question is: is this a stupid idea?

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New or Used: Avoid "Titanium" Grade Depreciation

Shawn writes:

Hey Sajeev and Steve,

I recently asked the Best and Brightest for help regarding my friend’s car buying dilema, but now I’m in one of my own! I am looking to get rid of my 2006 Mazda5 GT, which has been quite problematic. I can no longer tolerate the frequent trips to the shop. Its got about 125,000km on it, and I’ve been getting offers ranging from $6000-8000 for it on trade. The cars I am considering are in the compact to mid-size class, but there are benefits to each car, and I can’t seem to make up my mind. I am seeking a car with decent fuel economy that is fairly engaging to drive. However, I DO NOT want a harsh ride. The GTA is filled with pot holed roads, and I know the stiff ride would get tiresome. Manual transmission is preferred, but not necessary. I do carry four people occasionally, so cross out any coupes. On the Mazda I’ve taken quite a hit in the residual value, so this time around, I am looking to buy something that is a couple of years old. That way, someone else takes the largest depreciation hit. Here is the list so far:
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And You Thought The Ford Focus Titanium Was Expensive
Did you think $27k was a steep ask for a non-premium-brand compact car? How does a $40k Focus grab you? That’s a good four grand over what Nissan wants…
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Under Forum Fire, Ford Reveals Limited Initial Focus EV Rollout

You know it’s time to say “Toto, I don’t think we’re in traditional journalism any more” when fanboys get better access than industry rags. In a story picked up by Automotive News [sub], myfocuselectric.com commenter whitgallman showed the auto media what can be done if you just send a few emails… as long as you make it clear that you are only interested in buying a car, not embarrassing the program. Because then, instead of languishing in some disinterested inbox, your emails actually draw a response, like this from David Finnegan, Electrified Vehicles Marketing Manager at Ford:

For the first few months of production, we will be concentrating on California and New York. Our dealers in those areas will be the first to have their retail orders scheduled and receive the Focus electric. We will be rolling out to the remainder of our initial markets starting in spring 2012.

Well, that was news to Automotive News [sub], which had been told (along with everyone else) that the Focus Electric was supposed to launch in “late 2011” in 19 US markets. So what happens to Focus EV intenders in Chicago, Detroit and Seattle (among others)? Per AN [sub]:

As for the rest of the country’s markets, no word yet from Ford, so the best advice is to be patient.

Uh-huh. We’ll send some emails ourselves, but we aren’t holding our breath for Ford to admit that, say, buying the Focus EV wholesale from a supplier may not have been a great idea. Or that there are problems with the batteries (again, hypothetically). But there I go thinking like a “traditional journalist” again…

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What's In A Name?

When should a redesigned car get a new name? Whenever the old one wasn’t a success? Or virtually never? Can car companies count on the excellence of a new car to reverse whatever damage was done to the public perception of the model name in the past?

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Review: 2012 Ford Focus SE Take Two (With Sport Package)

As recounted in an earlier review, the new Focus in Titanium trim is good enough to justify a price tag over $27,000 for a compact Ford. But what if you don’t want to spend that much, or want a manual transmission, which is not available with the SEL or Titanium trim levels? How much do you give up with the SE? I requested a $21,380 Focus SE hatchback with the Sport Package to find out.

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Piston Slap: What's a Ford Employee to Do?

TTAC Commentator tresmonos writes:

OK. So I used to work for Ford and am now gainfully employed by them (again). My dilemma is as follows:

I am rolling on a Z24 cavalier that I bought brand new in 2001. It has 160K on the clock and the only thing I can see that’s wrong with it is a AC compressor that’s been on limp mode since 2007 (bearing), bad drum brakes due to my laziness (LMAO – SM), and interior fan’s lowest two resistors being shot. The twin cam has a bad coil as it misses at idle, but I could care less. The car’s exterior filth has literally out lasted my marriage. It’s been a hell of a financial savings for me. But we all know the twin cam dream won’t last much longer.

I temporarily moved to SC and blew my car savings load on a 100% rust free 1984 lincoln continental turbo diesel. I repainted it and have slaved over some wiring nightmares on it. I’ve got 6K invested in the thing. And I need a new mode of transportation. Foolish purchase, I know… but if you would look at the clean, rust free body, and sit in that Corinthian plush leather seats whilst romping on the gas to behold two dual plumes of diesel particulate whooshing in the rear view, you’d understand.

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New or Used: College Priorities, Automotive Compromises

Animal...housed?

Brenden writes:

Sajeev and Steve,

My buddy is in college and needs a used set of wheels. After 2 years of depending upon Baltimore’s awful public transportation system and the generosity of friends, roommates, frat brothers, and total strangers for car rides, his school work is starting to suffer and he’s decided to buy a car. Unfortunately, his budget is about $2000. His living situation and total lack of mechanical skills rule out anything German, Swedish, or otherwise maintenance intensive.

His criteria for the car are reliable/durable, fuel efficient, and cheap to run. Working AC and heat would be a bonus, but he really only intends to drive the car about 15-20 minutes per day for school. He has absolutely no pretensions about the car’s badge, perceived coolness, sporty driving dynamics, etc., but he probably won’t spring for a total crapcan like a metro or echo. Also, he’s currently unemployed, and I don’t think he intends to find a job due to his course load.

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Review: 2012 Ford Focus Titanium

Yes, this is a $27,340 Ford Focus. And nav would add another $795. How could a Ford Focus possibly be worth this much? Read on.

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Capsule Review: 2007 Ford Focus ZX4 ST "Spec Focus"

TTAC tested the street version of this car a few years ago: check it out for a classic example of mid-RF-era TTAC reviews, complete with withering attention to interior-quality issues and not-so-gentle comments regarding the unwillingness of the average automaker to purchase a Ford.

At the time, the Focus sold for about fifteen grand. That was for the street car. How much does a racing Focus cost? The answer: One dollar. The answer is also $2500. And $6000. And $25,000. Confused yet?

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Focus RS500: 345 HP, FWD And One Blurry Blue Oval
Here’s some encouragement for the folks freaking out about BMW’s front wheel drive heresy. Ford has found a way to make 345 horsepower work in an…
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Stop The Presses: Mercury To Receive New Product!

When GM axed four brands in bankruptcy, it seemed for one bright, shining moment that the era of America’s auto brand bloat was drawing to a close. No such luck. Both Chrysler and Ford passed up opportunities to hack off purposeless brands, and in doing so perpetuated some of the worst examples of brand engineering surviving in the US market. If there were one brand that needed the hatchet, it is and was Mercury. Now, after a decade of Jill Wagner-supplied life support, Ford is breaking the silence surrounding its entry-luxe brand, announcing that a Mercury-badged vehicle will be built “on the same platform” as the new Ford Focus. Put simply: the Mercury Tracer is coming back.

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  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉
  • Dave Holzman A design award for the Prius?!!! Yes, the Prius is a great looking car, but the visibility is terrible from what I've read, notably Consumer Reports. Bad visibility is a dangerous, and very annoying design flaw.