#FirstDrive

Seemingly overnight, the Toyota Prius became a victim of its own success. A frumpy, frugal automotive fringe player was suddenly a Hollywood starlet and a Conservative America villain, all at the same time.

Toyota got the message but ignored all the criticism. It didn’t matter that the seats were quasi-uncomfortable, the dash was the color of unroasted tofurkey (which I love, by the way) or that the Prius looked like a space egg on low-rolling resistance tires. An automotive icon needs less attention than a vehicle, apparently.

The last Prius came in 2009, which was timed worse than a teenage pregnancy. The world was looking at cheap gas and salivating at expensive trucks with equal amounts of cash burning through its pockets. The Prius kept pace with eco, budget buyers, but couldn’t sustain the car’s meteoric rise from the previous generation. The follow-up is the worst part.

Most midsize sedans don’t have a happy ending.

Many get passed down as second-hand family cars, looking for their second wind from being a daily commuter only to find themselves as daily bangers in high school parking lots. Or worse.

Mid-sized sedans can be sold at used car lots as forgettable appliances; used like washing machines and put away wet like skinny jeans.

The Altima lives such a life.

It only took Honda 15 years to get the Civic right again.

After Honda, a company known for engineering prowess in the 1990s, attempted to make the Civic a more palatable option for plain jack and janes — enthusiasts either hung on to what they had or went elsewhere.

To me, the last real Civic was the sixth-generation model, which Honda sold from 1996 to 2000. It was also the last generation that Honda sold as an honest to goodness hatchback in North America. Sure, the British-built Si came to our shores later, but you needed to shell out big bucks for Honda’s pride and joy from Swindon.

Thankfully, the automaker is going back to its roots — 15 years in the past — to deliver a driving experience I’ve missed since saying goodbye to my 2000 Honda Civic Coupe many, many years ago.

And, to top it all off, there are now two flavors — regular and turbocharged.

When you are one of the world’s largest automakers, deep in what is a healthy growth period in American automotive sales, and you can’t muster sales gains … well, it’s time to re-evaluate your strategy.

This is the situation in which Hyundai finds itself.

After entering the U.S. utility market in 2000 with the Santa Fe, the Korean automaker has never fully expanded a solid line of compelling crossovers and SUVs to tantalize buyers. Instead, Hyundai has focused on building their quasi-luxury Genesis sub-brand as they crank out compact car after subcompact car, and growing when non-utility volume was good. Now, not so much. Utilities are the present and future.

Hyundai’s lineup is getting better, mind you, but there are still gaps. Compounding Hyundai’s sales woes is its smallest offroader offering — the Tucson — wearing age in not-the-most flattering of ways.

A little late to the party, Hyundai is looking to right the ship with a new Tucson. While the third-generation model looks good on the outside, it must be more than a pretty face if it wants to take on the Japanese army of CR-RAVs and their ilk.

When is a Scion not a Scion? Since Scion is division of Toyota, this is both a trick question and a serious one.

Scions can be anything from tweaked Toyotas and foreign market Toyotas to cars built by other manufacturers for Scion. The first such product was the collaboratively developed Scion FR-S / Subaru BRZ / Toyota 86. The second is this Mazda-designed and Mazda-built Scion iA.

To wonder aloud: How long can cool be, you know, cool?

For Scion, “cool” has a half-life of around 12 years and the youth-oriented brand from Toyota has a significant turn to right the ship back toward sales from the its first year in America. Last month, Scion posted a 20-percent dip in sales, discontinued two models — iQ and xD — and spelled out an end for its xB — the only Scion to post anything resembling sales growth.

Is it better to be dead or cool? Didn’t Kurt Cobain write a song about this?

The coming-out party for the Lexus RC has been canceled in its home market of Japan. Apparently, Japanese journalists just aren’t interested.

The “First Drive” is one of the perennial stumbling blocks of automotive journalism. In return for exclusive access to the latest, most-hyped automobiles that everyone wants to get their hands on, outlets like Edmunds Inside Line are asked to swath their “First Drive” write-up in the most glowing terms possible. Or, as we’ve put it before, the price of an exclusive story is a straight face. Unfortunately the results of this kind of compromise are difficult to read with straight face. We’ve seen no better example of this than I nside Line’s recent “First Drive” of the Honda CR-Z, which yielded such unfortunate lines as:

The CR-Z is like a Tesla Roadster, but without the $109,000 price tag.

You know, besides having a different powertrain driving different wheels, a huge performance disparity, and, well, everything else.