#FiatUno

Launched at a time when the new car market in Brazil is relatively stagnant, the new Fiat Novo Uno is causing less of a stir compared to when the round square themed Uno was launched four years ago. There are no lines at dealers and people’s attentions are divided among upstart competitors like the Ford Ka and Volkswagen up! The Uno had to come hard in order to remain a relevant player, capable of attracting the new Brazilian consumer that demands more in terms of comfort, finishing, content and safety.

Can this Uno face off the competition and remain among the top sellers in Brazil?

Another victim of government meddling in Brazil’s auto market is dead. Fiat’s venerable old Uno, redubbed the Mille a while ago, will not receive airbags and ABS, as per a newly mandated law, and thus will go into history’s dustbin alongside VW’s Kombi. As a farewell, Fiat has unleashed into the Brazilian market its own last edition, the Grazie Mille (“Thanks a Thousand” a clever pun on the car’s official name, Mille, though the market still calls it Uno). It can be had for slightly over $13,000, and it’s the most well equipped Uno Mille of recent times. A nod back to when this car had the panache to dispute middle class families’ hearts.

Fiat has released photos of its new super-mini Uno, which will initially be produced in Brazil, and may, or may not, eventually be sold in Europe as well. The emphasis is on room and a “crossover look”, not unlike Toyota’s Urban Cruiser (Scion xD). It certainly isn’t on the handsome good looks Fiats were once known for. Times change.