Marchionne Claims $10,000 Loss On Each Fiat 500e

Despite overwhelmingly positive press for the Fiat 500e, the electric Fiat is known to be a bete-noir for Fiat CEO Sergio Marchionne. Speaking at the SAE Congress last week, Marchionne claimed that Fiat loses $10,000 on each 500e, describing it as “masochism”.

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Fiat Pushing $199 Lease For 500e

California consumers interested in a Fiat 500e will be getting a sweetheart deal from Fiat; a $199 lease for 36 months with a $999 down payment.

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Fiat Panda To Join The Crossover Party, New Product Lines Due In 2015
Fiat 500 Moving To Poland, Chrysler Heads South

The next generation Fiat 500 will no longer be hecho en Mexico for the North American market. Faced with a modern plant and unused capacity, Fiat will consolidate all of its 500 production to its site in Tychy, Poland, in 2015. So what does this mean for Mexico?

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Chicago Auto Show: 2014 Fiat 500L

What happens when foreigners have been in America for a few years? They start getting fat like Americans. And so it is with the 2014 Fat 500L which has gained mass, two doors and a plumper overall visage. We found a red model strutting its chunky stuff at the back of the Chicago Auto Show For some reason we weren’t allowed inside, but we were able to caress it through the open windows.

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500C+(2)500L = $$$: 2012 Los Angeles Auto Show

Fiat dropped a product onslaught at the LA show, revealing two variants of the 500L, and an Abarth version of the 500C, so I can better sunburn my enormous bald spot.

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Generation Why: My Gen Y COTY

With the TWATs under way and awards season about to gear up, I would like to take a moment to highlight the one car I’ve found that ticks all the boxes for me personally. It’s the Fiat 500 Abarth.

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Fiat 500e Breaks Cover

All you J.Lo fans hankering for the chance to get behind the wheel of an emissions-free Fiat 500, the wait is (almost) over.

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Fiat 500 Finally Gets The 40 MPG Brass Ring

A couple tweaks have finally pushed the Fiat 500 to the magical 40 MPG mark – but only on manual-equipped version.

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2013 Fiat 500 Turbo Revealed
Here it is, the Fiat 500 Turbo that’s long been rumored. The Turbo uses a detuned version of the Abarth motor, good for 135 horsepower and 150 lb-ft. T…
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Fiat Feeling GILTy, Offers $5,000 Off A 500C Or Abarth

Gilt, a subscription-based fashion deal website, was offering an incredible deal on two hot Fiat products. $5,000 off a Fiat 500C or Fiat 500 Abarth.

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Review: 2012 Fiat 500 Abarth – Take Two

Abarth was founded in 1952 as a “one-stop-shop” for Fiat performance gear. What does that have to do with the 2012 Fiat 500 Abarth? Nothing. Seriously. In 1971 Abarth was purchased by Fiat, by the 1990s the “brand” had deteriorated to a trim level on questionable hatchbacks and by 2000 it was “dead trim walking.” In 2007 Fiat decided they needed a performance brand once again and resurrected Abarth with the inexplicably named “Fiat Grande Punto Abarth” and (more importantly) a complete line of clothing and accessories. Despite the apparent soft start for the brand in the Euro-zone, Fiat tells us they held nothing back for the launch of Abarth in North America. Our own tame racing driver Jack took the Abarth for a spin on the track back in March but this time we’re pitting Italy’s hot hatch against a bigger challenge: the daily commute.

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Generation Why: Fast Fashion Comes To The Car World
Sometime toward the end of my high school years, “fast fashion” shops like Zara and H&M set up shop in at the local malls, and became the place to shop. The clothing there wasn’t any better than the Gap or the Ralph Lauren remainders at Marshall’s, but if you paid for your own clothes, you would have been silly to shop anywhere else.Shopping at those stores went beyond mere fashion considerations. If you spilled beer all over your shirt at a party, it wasn’t even worth sending it to the dry cleaners. Just throw it in the washing machine and hope it comes out. If that fails, pay $9.99 for another one. Eventually, people got wise to the fact that after three washes, the clothes tended to fall apart, but we willingly ignored the cheapness because we could look cool on a tight budget. Which is exactly why the Fiat 500 exists.
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QOTD: Did Fiat Just Inadvertently Reveal The 500T?

While sitting through the new Pitbull-scored Fiat 500 ad, a model at :49 seconds in caught my eye – it looks a lot like the leaked photos of the 500T, which supposedly carries a version of the Abarth’s 1.4L turbo engine.

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Oh Look, It's The Fiat 500X

Slow sales of the Fiat 500 in America have Marchionne & Co. pinning their hopes on a small crossover, dubbed the 500X, to boost sales. Our first look comes via this video. It’s a bit of a tease, isn’t it?

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  • Michael S6 Very confusing if the move is permanent or temporary.
  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.
  • Carson D I thought that this was going to be a comparison of BFGoodrich's different truck tires.
  • Tassos Jong-iL North Korea is saving pokemon cards and amibos to buy GM in 10 years, we hope.
  • Formula m Same as Ford, withholding billions in development because they want to rearrange the furniture.