Despite months of denial, Sergio Marchionne confirmed that Ferrari will put a sport utility vehicle into production on Monday. “We’re dead serious about this,” Marchionne said at the New York Stock Exchange earlier this week. “We need to learn how to master this whole new relationship between exclusivity and scarcity of product, then we’re going to balance this desire to grow with a widening of the product portfolio.”
The working title for Ferrari’s SUV is “FUV” and its confirmation undoes months of Marchionne’s claims that it would “never be built.” In February of 2016, the CEO even said he would have to be shot and killed before Ferrari made an SUV. For his sake, we hope that is no longer a provisional aspect of the build.
Ferrari will likely add a comparatively spacious four-seat “utility vehicle” to its lineup in the hopes of bolstering volume and doubling its profits by 2022. The strategy certainly has worked for Porsche. So well, in fact, that Lamborghini has made plans to introduce the Urus SUV for 2019 — using Volkswagen Group’s MLB platform. The spiritual successor to the wild LM002 is expected to outperform Bentley’s ludicrous Bentayga and would likely be Ferrari’s chief rival in the super sport utility segment.
The concept of a Ferrari-built SUV has drifted around the automaker’s Maranello and Amsterdam offices for a few years, but now inside sources claim a comprehensive strategy for the vehicle should be unveiled by 2018. However, enacting it would fundamentally change the brand.
As a low-volume automaker, Ferrari is not subject to the same rigid emissions regulations imposed on other car companies. But CEO and sweater aficionado Sergio Marchionne has been pressing the company to increase volume ever since taking the company’s helm in 2014, consequences be damned.
Report: 2021 Ferrari F16X Will Be Ferrari's First Off-Roader, SUV, Crossover, CUV, or Whatever Prancing Horse Designation Fits
Ah, it’s all coming together now. The FF was a trojan horse.
If the 2021 Ferrari F16X comes to fruition, it will be over the proverbial dead bodies of all those Ferrari executives who have denied the possibility of a Ferrari SUV. “We will not play with SUVs,” current CEO Sergio Marchionne said earlier this year in Geneva. “It’s not that we’re not planning an SUV for now — we’re not planning one at all,” former CEO Amadeo Felisa said in Frankfurt in 2015.
But a Ferrari SUV has nevertheless been long rumored, and the rumors were stoked when marketing chief Nicola Boari discussed at length earlier this year the way in which a Ferrari SUV would need to create a new segment.
Indeed, according to CAR, Ferrari’s first foray into the utility vehicle arena will be different: aluminum architecture, suicide doors sans B-pillars, a likely hybrid powertrain, and a price tag of roughly $350,000.
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- Jeff Good to read a review on a car that many readers can afford and agree on as a solid choice.
- Ajla The V6 Accord was so popular with internet car website commenters that it turned into a meme. I don't think this current gen carries on that tradition though, many reviews make it sound like a regression. I think the Ford Maverick is the new internet sweetheart.Or the Kia Telluride, which is objectively the greatest ICE vehicle of all time.
- Statikboy It doesn't hold up to earlier generations. It's about about a 1000 pounds overweight.Also, when did the "economy" model of a vehicle become the most expensive version? I keep expecting "economy" to be "inexpensive". I know it was before EV's and even hybrids but I'm not sure when the status flipped. Maybe it started with VW's diesel Rabbit?No longer channeling my inner Old Man. I turned 50 last month so I'm channeling my outer Old Man. Get off the lawn I would have if I could afford my own property!!
- Danddd I'm reading on other sites that the last model was more fun to drive. Accords usually had a bit of sport fun tuned in. Has the new Accord dropped this entirely?I notice on the eighth pic down that space in the dash, seems odd.Now if there was just an Accord wagon....
- TheEndlessEnigma $150k for GM build quality. $150k for GM parts and material quality. Yeah, that's the ticket.