#FerrariPurosangue

Ferrari has released a short teaser video of a new V12 engine. While speculation is that it will be marked for the Purosangue SUV, the company is mum.

Two years before his untimely death, former Fiat Chrysler and Ferrari CEO Sergio Marchionne promised not to build a sport-utility vehicle with the prancing horse badge stuck to it. To do so would be sacrilege, he implied. Alas, the passage of time revealed the folly in that plan, especially for an automaker trying to stand on its own two feet after being spun off by its parent.

At the time, luxury automakers like FCA’s Maserati and its competitors had come to the realization that a stable devoid of high-riding vehicles was not what consumers — or forward-looking investors — wanted to see. Fast-forward to the present day, and even Rolls-Royce has an SUV. Lotus, maker of tiny sports cars, has one in development. Ferrari would be the odd man out without one, and thus more vulnerable to changing consumer preferences.

On Tuesday, Ferrari told investors what they can expect from the company, as well as its upcoming SUV.