Report: 2021 Ferrari F16X Will Be Ferrari's First Off-Roader, SUV, Crossover, CUV, or Whatever Prancing Horse Designation Fits
Ah, it’s all coming together now. The FF was a trojan horse.
If the 2021 Ferrari F16X comes to fruition, it will be over the proverbial dead bodies of all those Ferrari executives who have denied the possibility of a Ferrari SUV. “We will not play with SUVs,” current CEO Sergio Marchionne said earlier this year in Geneva. “It’s not that we’re not planning an SUV for now — we’re not planning one at all,” former CEO Amadeo Felisa said in Frankfurt in 2015.
But a Ferrari SUV has nevertheless been long rumored, and the rumors were stoked when marketing chief Nicola Boari discussed at length earlier this year the way in which a Ferrari SUV would need to create a new segment.
Indeed, according to CAR, Ferrari’s first foray into the utility vehicle arena will be different: aluminum architecture, suicide doors sans B-pillars, a likely hybrid powertrain, and a price tag of roughly $350,000.
Ferrari CEO Sergio Marchionne — who’s also the CEO of some other company — says the Italian automaker’s stable will be full of hybrid technology in three short years.
This isn’t an initiative designed to take Ferrari from red to green. Rather, it’s the only way it can boost sales without running afoul of the law. There’s cash to be made, and Sergio’s on the case.
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