Abandoned History: The Life and Times of Edsel, a Ford Alternative by Ford (Part II)

Ford successfully orchestrated a splashy live television musical debut for its new brand Edsel in the fall of 1957. The program was a culmination of a multi-year project to establish a new division of Ford that would compete more directly with the likes of Oldsmobile, Buick, and DeSoto. Edsels promised to be notably different from the Mercury with which it shared most everything except styling.

Edsel was to be much more value-conscious than the new-for-’58 unibody Lincolns, which sought to move the brand upmarket after the almost instantaneous discontinuation of the Continental Division. After Frank Sinatra and Bing Crosby ushered in the Edsel name it was time to show off the all-new models in showrooms, and introduce a supposedly excited American consumer to the lineup.

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Abandoned History: The Life and Times of Edsel, a Ford Alternative by Ford (Part I)

Edsel received an honorary mention a couple of weeks ago, in our current Rare Rides Icons series on the Lincoln Mark cars. Then it was mentioned again the other day in Abandoned History’s coverage of the Cruise-O-Matic transmissions. It’s a sign. We need to talk about Edsel.

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Rare Rides Icons: The Second Generation Mazda 626, a GD Car

Today we complete our Rare Rides Icons coverage of the mass market, midsize, mid-Eighties Japanese sedan. We’ve covered the V20 Camry, the CA Accord, and most recently the PU11 Maxima. Now we take a look at the alternative to all those, the Mazda 626.

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Rare Rides Icons: The CA Honda Accord, It's Continental

Much like the V20 Toyota Camry covered by Rare Rides recently, Honda’s CA generation Accord was a big, important step forward for Honda’s mainstream sedan. Designed for a global market and manufactured in many different countries, the CA Accord put the nameplate on the minds of many a middle-market American consumer. Let’s take a trip back in time, to when cars were still square.

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Rare Rides Icons: The V20 Toyota Camry

The Toyota Camry made leaps and bounds after the model debuted as a sedan sub-variant of the Celica in 1980. The first Camry to stand on its own was the V10, a very boxy four-door on sale for just four years, from 1983 to 1986. In the North American market, the front-drive V10 Camry replaced the rear-drive Corona as Toyota’s compact offering. And though the V10 was designed in part with export markets like North America in mind, its successor the V20 used the North American customer as its starting place.

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Rare Rides: The 1980 Toyota Corona, a Camry Predecessor

Today’s Corona is the third to appear in the Rare Rides series. We started in early 2020 with a 1968 Corona Coupe and followed up that October with a Mark II wagon. Today’s entrant is from the last time North Americans could buy one.

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Rare Rides: Grand Prix's V8 Finale, the GXP From 2005

The Pontiac Grand Prix was a long-term staple in Pontiac’s lineup, a Driving Excitement alternative to the Buick and Chevrolet cars with which it shared its various platforms. Though it faded from its initial personal luxury prominence, Grand Prix had one final V8 hurrah at the end of its life. It was a sort of return to form after many years with a maximum of six cylinders. Let’s check out some GXP goodness.

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Rare Rides: The 1987 Chevrolet Cavalier RS Convertible, Last of First

The Rare Rides series is a friend to the General Motors J-body. In 2018 we featured a 2000 Sunbird from ’83, in 2020 there was the ’84 Oldsmobile Firenza Cruiser, and earlier this year a ’91 Cavalier wagon.

But we’ve never featured the OG J-body main event, a first-gen Cavalier. Let’s go.

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Buy/Drive/Burn: Upmarket Brand American Midsize Sedans in 1997

We’re back with more 1997 midsize sedan action in today’s edition of Buy/Drive/Burn. They’re all on the smaller end of the midsize sedan scale, all American, and crucially, all wearing semi-upmarket branding.

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Rare Rides: A Pristine 1993 Oldsmobile Cutlass Ciera, Much Driving Excitement

Today’s Rare Ride hails from the the much overused Cutlass nameplate at Oldsmobile. Just in this series we’ve had the Cutlass Calais and a Cutlass Salon, and today we head to the end of the Cutlass era, with a Ciera.

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Rare Rides: Luxurious and Stylish, a Peugeot 504 Cabriolet From 1975

Rare Rides featured the no-nonsense sedan version of the 504 some time ago, an example which was the same model year as today’s cabriolet. But while the sedan 504 was targeted to the no-nonsense family car buyer, the cabriolet was considerably more upmarket.

Come along as we learn some more about the most exciting version of Peugeot’s long-lived 504.

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Opinion: Nissan Definitely No Longer Cares About the Maxima

Breathtaking, isn’t it? Just the right size, its lovely proportions carry off a premium look well. It was always a cut above the Camry and Accord with its superior drive and buttery smooth VG30 V6 as standard. Four-door Sports Car it was called, 4DSC stickers proudly on display. Nissan had a winner with that Maxima. But that Maxima was three decades ago, and after an experience with a 2020 Maxima, I’m here to tell you Nissan most definitely gives no more shits about its most expensive sedan.

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Rare Rides: A Pristine Ford Escort From 1985 is Your Squire, M'Lady

The Rare Rides series has touched on the Ford Escort a couple of times before, via the sporty EXP and extra sporty Mercury Tracer LTS. And we’re back with more Escort today! This one carries no sporting pretense whatsoever, and unlike the prior two actually wears an Escort badge.

It’s an early wagon with the seldom-selected Squire package.

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Rare Rides: The 1971 International Harvester Travelall, Adversary to Suburban

Today’s Rare Ride hails from the alternative to the Detroit Three: International Harvester. The company catered mostly to a farm-truck audience and was never a full-line manufacturer, but made some inroads with the family utility buyer with its Travelall.

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Rare Rides: The 1989 Saab 900 SPG, It's Sporty, Personal, and Good

Today we return once more to the Saab 900. You may recall our first featured 900, a very early green on green example from 1979. Today’s refreshed and sportified 900 is substantially different from its older brother to warrant another look.

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  • Lou_BC Blows me away that the cars pictured are just 2 door vehicles. How much space do you need to fully open them?
  • Daniel J Isn't this sort of a bait and switch? I mean, many of these auto plants went to the south due to the lack of unions. I'd also be curious as how, at least in my own state, unions would work since the state is a right to work state, meaning employees can still work without being apart of the union.
  • EBFlex No they shouldn’t. It would be signing their death warrant. The UAW is steadfast in moving as much production out of this country as possible
  • Groza George The South is one of the few places in the U.S. where we still build cars. Unionizing Southern factories will speed up the move to Mexico.
  • FreedMike I'd say that question is up to the southern auto workers. If I were in their shoes, I probably wouldn't if the wages/benefits were at at some kind of parity with unionized shops. But let's be clear here: the only thing keeping those wages/benefits at par IS the threat of unionization.