#FRCA

We spend a lot of time discussing pickups on these digital pages, and with good reason. Pickups have quickly become the go-to vehicle for growing families, replacing sedans and wagons in that role, though crossovers and SUVs of varying sizes still garner the greatest market share.

With a proliferation of trim choices leading to ever-higher ATPs and hefty margins for those who build them, pickups remain a cash cow for many companies — at least, those capable of capturing the public’s attention. With data in hand, let’s look at the decade that was.