#Executives

One hopes, anyway. While marketing won’t save you from a roadside breakdown (it might, in a roundabout way, get you into that situation), it nonetheless exists on the periphery of the automotive realm, subtly impacting sales. If a campaign is successful, the impact might be more than subtle. If it’s bad, the automaker is suddenly open to jokes and criticism.

Then the PR types in the comms department go to work.

One company that’s seen plenty of action in both departments in the recent past is Volkswagen. If you’re unfamiliar with this obscure German brand, you may remember it as the company selling “clean diesel” cars with fantastic fuel economy a number of years back. With that scandal now fading in the rear-view, the effort to rebrand the company as a receptive steward of the earth is well underway. And the man who’ll lead that charge in America is Saad Chehab, former communications dude for Kia Motors America.

Four years after taking the helm of BMW, Harald Krüger is pulling a Lyndon Johnson. The 27-year Bimmer veteran has decided not to seek a second term as CEO, the automaker reported Friday, leaving it in search of new leadership at a pivotal time in its history.

To any onlooker, it seems Krüger had enough of guiding the German luxury marque through an increasingly thorny landscape, with challenges posed by stagnating sales in the West, an economic downturn in the East, and costly, must-have EV roadmaps.

It’s seldom spoken of publicly, but every writer keeps in the back of his or her mind an obituary they hope to never pen. In this keyboard jockey’s case, that obit would be the one you’re reading now.

Tuesday night brought word that Lee Iacocca — era-defining auto executive, marketer extraordinaire, outspoken patriot and critic — passed away at the age of 94. Lia Iacocca Assad says her father died of complications from Parkinson’s disease at his Bel-Air, California home, The Washington Post reports.

There’s drama in Auburn Hills tonight. And, by the sounds of it, for many days leading up to this point. Reid Bigland, Fiat Chrysler’s U.S. sales boss and the appropriately imposing head of the cash-cow Ram brand, has filed a whistleblower lawsuit against his employer.

Bigland, who joined Chrysler in 2006 and soon found himself heading up Maserati, Alfa Romeo, and Dodge, plus serving as CEO of FCA Canada (a role he maintains), claims the company’s HQ is awash in bad blood. The exec says he’s being punished for not taking the fall in a federal investigation into FCA’s sales reporting.

The man who once helped outfit Mitsubishi’s lone American assembly plant will soon head the company he joined back in 1984. He also wonders what can be done about the brand’s existence in the United States.

Takao Kato, 57, steps into the shoes of outgoing CEO Osamu Masuko on June 21st — a move that comes as the automaker’s membership in the Renault-Nissan Alliance faces uncertainty in light of merger overtures from Fiat Chrysler. In a news conference held before the merger news, Kato mused about the company’s limited presence in North America, promising changes ahead.

Amid a tumultuous time for Nissan and its luxury division, Infiniti, company CEO Hiroto Saikawa is counting on its crucial U.S. business to turn things around. After seeing its global profit fall 45 percent last year, Saikawa declared earlier this month that the company had hit “ rock bottom.”

Further profit and operating margin declines are forecasted for 2019.

Executive shuffling has become the norm as the automaker attempts to stem sales losses in the United States. Lofty volume targets of yesteryear have given way to an approach focused on long-term stability. Still, a turnaround won’t happen overnight.

One man Saikawa is counting on is Infiniti’s new sales boss, Bob Welby, who takes over the position June 1st.

After seeing its fortunes switch from dire to promising over the past few years, Mitsubishi Motors will gain a new chief operating officer on June 21. On Friday, the automaker announced that Osamu Masuko plans to step down as CEO, five years after taking on the job.

Under Masuko’s watch, the automaker rekindled its North American business and entered the Renault-Nissan Alliance, ensuring cost-effective technology and platform sharing in the years ahead.

José Muñoz, who resigned as Nissan’s chief performance office r in January, is now on the Hyundai payroll. Muñoz jumped ship as turmoil roiled Nissan’s upper ranks and investigations began in the wake of former chairman Carlos Ghosn’s arrest.

The exec, seen as a close ally to Ghosn, previously served as chairman of the automaker’s North American business — a region he’s returning to, albeit with another automaker.

The chief money man at the Blue Oval plans to hang up his Excel spreadsheets by the end of this year, according to sources in the know. He’s expected to stay on until a new top beancounter is broken in.

Why should you care? Because the Glass House is in the throes of a major product overhaul and under constant scrutiny from Wall Street, that’s why. Any shakeup in the corner offices is bound to have an effect on both activities, especially when recent earnings have been disappointing.

Tesla’s stock price took a tumble after CEO Elon Musk announced, at the end of a Thursday night earnings call, that Chief Financial Officer Deepak Ahuja was heading into retirement.

Ahuja joined Tesla in 2008, 15 years after first joining Ford and becoming CFO of its AutoAlliance joint venture with Mazda. He then served in an identical role for Ford’s southern Africa region. At Tesla, Ahuja returned to the CFO role after a two-year retirement hiatus from 2015 to 2017.

Ahuja’s successor doesn’t have quite as lengthy a CV to draw from. Twenty-two years younger than his predecessor and just six years out of business school, Zach Kirkhorn’s rise to the CFO spot has some analysts rattled.

Fiat Chrysler CEO Mike Manley, thrust unexpectedly into the leader’s chair following Sergio Marchionne’s death in early July, has called on a former Amazon executive to serve as chief operating officer.

The automaker announced Thursday that Mark Stewart, 51, ex Vice President of Operations for the online commerce giant, will take on the role of COO of the critically important North American region, removing that job from Manley’s plate. Like his predecessor, Manley wore more than one hat. Now, it’s up to Stewart to ensure that profits continue climbing in the land of Rams and Jeeps.

As Tesla’s upper ranks shed members like a bad tennis club, a new executive is poised to tackle the automaker’s engineering portfolio.

Stuart Bowers, formerly the vice president of monetization engineering for social media platform Snapchat’s parent company, Snap, will soon don the title of VP of engineering at Tesla. That’s good news for Tesla CEO Elon Musk, who recently lost — perhaps temporarily — his senior VP of engineering.

Raj Nair, former executive vice-president of Ford Motor Company and head of its North American region, has joined the company that built his car.

Nair took delivery of a Ford GT — a vehicle he helped develop during his time as product development boss and chief technical officer — shortly before his sudden and murky February exit from the company. Well, he’s now president and CEO of Multimatic Motorsports, Canadian builder of the GT.

Ford is restructuring its upper management for the second time since former CEO Mark Fields took permanent leave of the company. Now in the top executive slot, Jim Hackett wants to continue tweaking staff in order to “improve efficiencies” and reshape the automaker in an image more appetizing to investors and potential buyers.

Hackett’s initial culling served to streamline the corporate hierarchy into something more manageable. The more recent shakeup, announced Tuesday, appears to be more of the same — leaving some with additional duties as Ford attempts to realign its global strategy.

Nissan has a new senior vice president in charge of U.S. sales and marketing. Dan Mohnke, the company’s former vice president of strategy and digital acceleration, was promoted to the role previously held by Christian Meunier.

Heading to Infiniti, Meunier will serve as the brand’s vice president for global marketing and sales operations. The position was created exclusively to help the brand’s expansion into new markets. Meunier will report directly to Roland Krueger, president of Infiniti Motor Company and senior vice president of Nissan’s global division. Meanwhile, Mohnke will report to José Muñoz, chief performance officer for Nissan Motor Co.