Coupe De Grce? Mazda Files for 'MX-30' Name in Europe

Mazda has filed the term “MX-30” with the European Union Intellectual Property Office (EUIPO). While the filing incorporates broad automotive usage (including parts), the MX prefix has historically been applied to Mazda’s two-doored vehicles (including the MX-5 Miata). However, we’re urging you not to get your panties in a bunch and take a moment to seriously consider the odds.

You might be envisioning a return of the MX-6 or MX-3 coupe, but the fact that there is a 30 tacked onto the end could be indicative of ties to the new CX-30 — a crossover.

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  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
  • Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
  • ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
  • ChristianWimmer The body kit modifications ruined it for me.
  • ToolGuy "I have my stance -- I won't prejudice the commentariat by sharing it."• Like Tim, I have my opinion and it is perfect and above reproach (as long as I keep it to myself). I would hate to share it with the world and risk having someone critique it. LOL.