If you were to take a moment to ponder the death of the wagon in America and had to put a timeline on when it all started, quite a few people would wager it arrived in the 1990s. That timeline makes a lot of sense, since that’s when the SUV craze really started to take off. But there isn’t a specific date when it all came crashing down, and that’s frustrating as a historian.
We can nail down the end of the Roman Empire to the year that Odoacer overthrew Romulus Augustus (476, if you were concerned), but there was never an “okay, no more wagons starting now” moment in our country.
With that in mind, let’s take a look at some of the highlights of the longroof market in the Naughts.
Volvo may not have invented the wagon but no company has as much dedication to the practical cargo hauler as the Swedish brand. With the new V60 Cross Country they have expanded to six wagons world-wide (V40, V40 Cross Country, V60, V60 Cross Country, V70 and XC70). Wagon fans sad that Volvo isn’t bringing their smaller boxes to the USA may be relieved to know the V60 Cross Country is not replacing the V60. This means that for the first time in a long time, we have access to three Swedish wagons on our shores.
There was a time when wagons roamed the interstates, ferrying families from one National Lampoon vacation to another. With the rise of the crossover, those looking for the original “looks practical but handles like a sedan” mode of transport have few options, and most of them live in the luxury segment. Let’s count them before we go too far. We have the soon-to-be-cancelled Acura TSX, the last-generation Cadillac CTS , the Volkswagen Jetta, Mercedes-Benz E-Class, BMW 3-Series and the Toyota Prius V. Even if you expand things to include “off-road wagons”the list only grows by three (Audi Allroad, Subaru Outback and Volvo XC70.) Despite the shrinking market, Volvo’s brand has long been associated with practical wagons. It’s almost hard to believe it has been three full years since Volvo sold one in America. That’s about to change with the 2015 V60.
Although wagons get their fair share of ribbing on TTAC (mostly to poke fun at the absurd declarations of arm chair product planners), the Honda Civic is yet another product that we won’t get here due to the business case not making sense. What makes it worse is that unlike, say, the Mazda6 wagon, the compact segment already has a few hatchback/wagon entrants available in North America.
So, you want a small, practical wagon with a little bit of Euro flair and luxury pretensions. Unless you’re willing to mix with the rabble in a VW, what are your options? Volvo V50? Dead. Audi A3? Not much time left before it’s d iscontinued in the USA. Try the BMW 3-Series Wagon if you want something German.