Ask The Best And Brightest: How Do You Make Racing Work As Marketing?
From Formula One to Nascar, racing series the world over are coming under pressure from automakers to make their action more relevant to the vehicles availab…
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There Is A Substitute: Hyundai Steps In For Porsche, Takes On MINI Challenge
With apologies to Robert Burns, the best laid schemes o’ mice an’ marketers gang aft agley. That’s certainly what’s happened to MINI&…
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Evo, STI Going Diesel?

Europe’s Euro 5 emissions standard has already killed off Mazda’s RX-8; is it any wonder that the Impreza STI is running scared? Autocar reports that the next-gen STI, due sometime in 2012 will not offer another version of the 2.0 turbocharged gas engines that have powered the car since it got a reputation for bargain thrills. Instead, a two-liter turbodiesel is likely to be the main engine on offer, as Subaru strives to keep the STI grunty without blowing its emissions limits.

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Suzuki's Modest Proposal
Why eat the poor when you can sell them cheap car that’s fun to drive? The current Suzuki Swift is widely considered a poor man’s MINI, deliverin…
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What's Wrong With This Picture: Masters Of The Hooniverse Edition
The New South Wales police, who enforce Australia’s “hoon laws” should be leading by example, and driving base-engine Corollas or Cruzes. I…
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Drool, Britannia

I was asked once (by a landlord who was skeptical of my job description, if I remember correctly) what country I thought built the coolest cars. It’s not the kind of question I think about too often, so the answer took me a moment’s reflection. Avoiding the only answer based a dogmatic interpretation of the term “cool” (Italy), I went with the UK. From Rolls-Royce to MINI, Old Blighty’s given us some of the world’s coolest cars, and most compelling automotive brands. And despite having lost its mainstream auto industry to industrial malaise, Britain’s classic brands and cottage car industry have remained surprisingly resilient. Food for thought, that. Anyway, here are a few examples of what I’m on about…

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The Strange And Wonderful Custom Cars Of Xenatec
To be perfectly honest, we weren’t familiar with the work of Weinsberg, Germany-based Xenatec group before hearing that the custom bodywork shop would…
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What's Wrong With This Picture: TTAC's Recent Content Slowdown Explained Edition

As I noted in my most recent review, TTAC’s coverage of cars and the companies that create them are based largely on the power of the internet to deliver the latest news on which to base our breaking analysis. And though a constant stream of news-based analysis will continue to define TTAC’s content, it’s also become clear to me that we (myself, in particular) need to spend more time behind the wheel even if that means a little less time behind the keyboard.

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Infiniti Performance Line Coming?

Automotive News [sub] dug through Infiniti’s patent filings, and came up with an unexpected find: a filing that reserves the terms “Infiniti Performance Line” and “IPL” to market

the brand’s use of “high-performance motor vehicle parts,” including turbochargers and superchargers for engines, cat-back exhaust and muffler systems, shifter knobs, suspension parts, brakes, sports seats and off-road headlights.

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Life After The Horsepower Wars: Evo Magazine Slams Audi RS5

The auto enthusiast community is far too fragmented to ever achieve real consensus on any issue, but if there’s a single authority on performance-oriented cars, it’s Britain’s enthusiast bible evo Magazine. So when evo bashes an enthusiast-targeted model, it’s usually worth taking note of. The latest print issue of evo includes a Chris Harris review of Audi’s range-topping RS5 coupe [ online summary here], the 444 hp, V8-powered flagship of its A5 lineup, and from line one the reader can tell that something is rotten in the state of Quattro GMBH. Harris describes an attempt to blow the doors off a 328 hp S4 camera car, only to find that, three gears later, his $15k more expensive coupe had barely gained any ground on the supercharged V6-powered S4. So, what gives?

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Toyota Hints At Cheaper, Lighter "Baby FT-86," Is A Mid-Engine Hybrid Roadster Next?

With rumors coming in that Toyota is repositioning its planned FT-86 “Toyobaru” sports coupe to reflect higher price and higher buyer age targets, word around the enthusiast fring of the autoblogosphere has been downright apocalyptic. After all, the promised combination of a $20k base price, manual transmission and rear-wheel-drive were what launched the FT-86 to internet notoriety. But development overruns are a fact of life, and Toyota says it has no choice but to bump the FT-86’s projected price point to $23k base, $26k loaded-level. So while the FT-86 faces the bloat that comes with a more upmarket target, another sports coupe aimed at undercutting the FT-86’s prices by about $5k is already under development according to Road & Track.

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Local Motors Rally Fighter: Off The Beaten Path

Local Motors wants to create unique automobiles that conventional automakers cannot possibly make. They want to design with creative talent from around the world, using the Internet and open source practices to make computer renderings into reality. After seeing (via word-of-mouth Facebook event) their first offering, the Rally Fighter off-road coupe, I have to say this business model is so crazy it might actually work.

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Ferrari Fights The Future

Despite breaking new ground in the field of brand leverage with its Ferrari World Abu Dhabi theme park, Ferrari does seem to have lost the plot a bit in relation to its “other” business building expensive sportscars. Ferrari’s abandonment of the manual transmission might be justified by faster lap times at Fiorano, and the lightning-fast, dual-wet-clutch transmissions that replace them certainly seem to help keep the Scuderia at the bleeding edge of technology (even if they’re designed and built by Getrag). But underlying the faster times, higher speeds and “digital supercar” honorifics from the motoring press, there’s a sense that Ferrari’s progress must accommodate an ever-more ambitious business plan as much as design the world’s most capable and emotive sportscars. And it’s starting to bear some troubling fruit.

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Mazda RX-8 To Be Discontinued In US Market

With the Mazda RX-8 being pulled from the European marke t for its rotary engine’s inability to pass the new Euro-5 emissions standard, we should have guessed that its days were numbered in the US market as well. Perhaps the fact that the model is one of our favorite enthusiast options available in the US made us hope against hope that it would soldier on a bit longer. No such luck. According to Motor Trend‘s “well placed source at Mazda’s North American Operations,” the RX-8 will be phased out “most likely after the 2011 model year.” And probably not just for the obvious fuel economy or capacity-utilization reasons either: RX-8 sales peaked at 23,690 units in 2004, and have been in steady decline ever since, moving only 2,217 units last year.

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Aptera Runs Into Handling Trouble In X-Prize Shakedown

Three-wheeled cars offer unique advantages in aerodynamic design and build costs, but they also work from a fundamental disadvantage in terms of handling. Put simply, three wheels can not possibly generate the same levels of mechanical grip as a four-wheel design. EV startup Aptera, which recently unveiled its “design intent” 2e EV, found out just how hard it can be to make a three-wheeled design operate to mainstream standards during shakedowns for the Automotive X-Prize in which it is competing.

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  • Ltcmgm78 It depends on whether or not the union is a help or a hindrance to the manufacturer and workers. A union isn't needed if the manufacturer takes care of its workers.
  • Honda1 Unions were needed back in the early days, not needed know. There are plenty of rules and regulations and government agencies that keep companies in line. It's just a money grad and nothing more. Fain is a punk!
  • 1995 SC If the necessary number of employees vote to unionize then yes, they should be unionized. That's how it works.
  • Sobhuza Trooper That Dave Thomas fella sounds like the kind of twit who is oh-so-quick to tell us how easy and fun the bus is for any and all of your personal transportation needs. The time to get to and from the bus stop is never a concern. The time waiting for the bus is never a concern. The time waiting for a connection (if there is one) is never a concern. The weather is never a concern. Whatever you might be carrying or intend to purchase is never a concern. Nope, Boo Cars! Yeah Buses! Buses rule!Needless to say, these twits don't actual take the damn bus.
  • MaintenanceCosts Nobody here seems to acknowledge that there are multiple use cases for cars.Some people spend all their time driving all over the country and need every mile and minute of time savings. ICE cars are better for them right now.Some people only drive locally and fly when they travel. For them, there's probably a range number that works, and they don't really need more. For the uses for which we use our EV, that would be around 150 miles. The other thing about a low range requirement is it can make 120V charging viable. If you don't drive more than an average of about 40 miles/day, you can probably get enough electrons through a wall outlet. We spent over two years charging our Bolt only through 120V, while our house was getting rebuilt, and never had an issue.Those are extremes. There are all sorts of use cases in between, which probably represent the majority of drivers. For some users, what's needed is more range. But I think for most users, what's needed is better charging. Retrofit apartment garages like Tim's with 240V outlets at every spot. Install more L3 chargers in supermarket parking lots and alongside gas stations. Make chargers that work like Tesla Superchargers as ubiquitous as gas stations, and EV charging will not be an issue for most users.