#Enthusiasm
Ask The Best And Brightest: How Do You Make Racing Work As Marketing?
There Is A Substitute: Hyundai Steps In For Porsche, Takes On MINI Challenge
Evo, STI Going Diesel?
Europe’s Euro 5 emissions standard has already killed off Mazda’s RX-8; is it any wonder that the Impreza STI is running scared? Autocar reports that the next-gen STI, due sometime in 2012 will not offer another version of the 2.0 turbocharged gas engines that have powered the car since it got a reputation for bargain thrills. Instead, a two-liter turbodiesel is likely to be the main engine on offer, as Subaru strives to keep the STI grunty without blowing its emissions limits.
Suzuki's Modest Proposal
What's Wrong With This Picture: Masters Of The Hooniverse Edition
Drool, Britannia
I was asked once (by a landlord who was skeptical of my job description, if I remember correctly) what country I thought built the coolest cars. It’s not the kind of question I think about too often, so the answer took me a moment’s reflection. Avoiding the only answer based a dogmatic interpretation of the term “cool” (Italy), I went with the UK. From Rolls-Royce to MINI, Old Blighty’s given us some of the world’s coolest cars, and most compelling automotive brands. And despite having lost its mainstream auto industry to industrial malaise, Britain’s classic brands and cottage car industry have remained surprisingly resilient. Food for thought, that. Anyway, here are a few examples of what I’m on about…
The Strange And Wonderful Custom Cars Of Xenatec
What's Wrong With This Picture: TTAC's Recent Content Slowdown Explained Edition
As I noted in my most recent review, TTAC’s coverage of cars and the companies that create them are based largely on the power of the internet to deliver the latest news on which to base our breaking analysis. And though a constant stream of news-based analysis will continue to define TTAC’s content, it’s also become clear to me that we (myself, in particular) need to spend more time behind the wheel even if that means a little less time behind the keyboard.
Infiniti Performance Line Coming?
Automotive News [sub] dug through Infiniti’s patent filings, and came up with an unexpected find: a filing that reserves the terms “Infiniti Performance Line” and “IPL” to market
the brand’s use of “high-performance motor vehicle parts,” including turbochargers and superchargers for engines, cat-back exhaust and muffler systems, shifter knobs, suspension parts, brakes, sports seats and off-road headlights.
Life After The Horsepower Wars: Evo Magazine Slams Audi RS5
The auto enthusiast community is far too fragmented to ever achieve real consensus on any issue, but if there’s a single authority on performance-oriented cars, it’s Britain’s enthusiast bible evo Magazine. So when evo bashes an enthusiast-targeted model, it’s usually worth taking note of. The latest print issue of evo includes a Chris Harris review of Audi’s range-topping RS5 coupe [ online summary here], the 444 hp, V8-powered flagship of its A5 lineup, and from line one the reader can tell that something is rotten in the state of Quattro GMBH. Harris describes an attempt to blow the doors off a 328 hp S4 camera car, only to find that, three gears later, his $15k more expensive coupe had barely gained any ground on the supercharged V6-powered S4. So, what gives?
Toyota Hints At Cheaper, Lighter "Baby FT-86," Is A Mid-Engine Hybrid Roadster Next?
With rumors coming in that Toyota is repositioning its planned FT-86 “Toyobaru” sports coupe to reflect higher price and higher buyer age targets, word around the enthusiast fring of the autoblogosphere has been downright apocalyptic. After all, the promised combination of a $20k base price, manual transmission and rear-wheel-drive were what launched the FT-86 to internet notoriety. But development overruns are a fact of life, and Toyota says it has no choice but to bump the FT-86’s projected price point to $23k base, $26k loaded-level. So while the FT-86 faces the bloat that comes with a more upmarket target, another sports coupe aimed at undercutting the FT-86’s prices by about $5k is already under development according to Road & Track.
Local Motors Rally Fighter: Off The Beaten Path
Local Motors wants to create unique automobiles that conventional automakers cannot possibly make. They want to design with creative talent from around the world, using the Internet and open source practices to make computer renderings into reality. After seeing (via word-of-mouth Facebook event) their first offering, the Rally Fighter off-road coupe, I have to say this business model is so crazy it might actually work.
Ferrari Fights The Future
Despite breaking new ground in the field of brand leverage with its Ferrari World Abu Dhabi theme park, Ferrari does seem to have lost the plot a bit in relation to its “other” business building expensive sportscars. Ferrari’s abandonment of the manual transmission might be justified by faster lap times at Fiorano, and the lightning-fast, dual-wet-clutch transmissions that replace them certainly seem to help keep the Scuderia at the bleeding edge of technology (even if they’re designed and built by Getrag). But underlying the faster times, higher speeds and “digital supercar” honorifics from the motoring press, there’s a sense that Ferrari’s progress must accommodate an ever-more ambitious business plan as much as design the world’s most capable and emotive sportscars. And it’s starting to bear some troubling fruit.
Mazda RX-8 To Be Discontinued In US Market
With the Mazda RX-8 being pulled from the European marke t for its rotary engine’s inability to pass the new Euro-5 emissions standard, we should have guessed that its days were numbered in the US market as well. Perhaps the fact that the model is one of our favorite enthusiast options available in the US made us hope against hope that it would soldier on a bit longer. No such luck. According to Motor Trend‘s “well placed source at Mazda’s North American Operations,” the RX-8 will be phased out “most likely after the 2011 model year.” And probably not just for the obvious fuel economy or capacity-utilization reasons either: RX-8 sales peaked at 23,690 units in 2004, and have been in steady decline ever since, moving only 2,217 units last year.
Aptera Runs Into Handling Trouble In X-Prize Shakedown
Three-wheeled cars offer unique advantages in aerodynamic design and build costs, but they also work from a fundamental disadvantage in terms of handling. Put simply, three wheels can not possibly generate the same levels of mechanical grip as a four-wheel design. EV startup Aptera, which recently unveiled its “design intent” 2e EV, found out just how hard it can be to make a three-wheeled design operate to mainstream standards during shakedowns for the Automotive X-Prize in which it is competing.
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