QOTD: What Do You Think of Citroën's New Logo?
Now that Stellantis owns Citroën, there's a chance North America may see automobiles wearing French badges populating its streets once again. However, the corporate emblem may look a little different from the one you remember – assuming you're old enough to recall seeing them before the company pulled out of the market in 1974.
Ford Delays Vehicles After Running Out of Badges
With supply constraints persisting within the automotive industry, the knowledge that a manufacturer has induced a production stall due to a lack of parts is hardly big news. Nobody seems able to source enough batteries and the semiconductor shortage has left automakers dealing with routine factory shutdowns. But Ford seems to be confronting one of the saddest examples we’ve yet seen and has confirmed that it’s delaying trucks – seemingly because it doesn’t have enough trim badging or Blue Ovals to go around.
BMW Revives Historic Logo for M Division Vehicles
BMW is dusting off one of its older logos for select vehicles and a bevy of vintage colors to celebrate the M Division’s 50th anniversary. Those with a functional memory will recall that the brand streamlined its corporate iconography in 2020, making its already basic logo flatter and less colorful than ever before. It was a monumental achievement focused on helping the image come across better electronic screens that have been in existence since 1927, began supplanting printed office memos in the 1980s, and have evolved to support the kind of graphical clarity that now rivals your own eyes. The automaker also claimed the bare-bones logo stood for “openness and clarity” and would be used primarily for marketing and official communications — rather than occupying valuable hood real estate.
The new celebratory emblem — used during the 1970s and 80s on the occasional BMW Motorsport product — will be permitted to adorn the sheet metal, however. You simply have to purchase an M vehicle, ask for it to be adorned with the retro iconography, and then pay some extra money.
Reasons Behind Cadillac Emblem 'Controversy' Finally Explained
Cadillac’s recent decision to move its corporate emblem to the top of the grille was, apparently, a very controversial one. While older models carried the badge dead center, current models have allowed the symbol to creep nearer to the hood latch. We failed to notice any riots in the streets over the change, but Cadillac Society contends there are a contingent of customers who don’t appreciate the new look.
It also has the answers for why General Motors thought the modification necessary.
Kia Files Trademark for New Logo
While Kia and Hyundai have taken major strides in improving their product lineup, their logos aren’t the prettiest in the industry. This is an extremely shallow way to judge an automobile but, with the companies moving away from their former roles as purveyors of cheap steel, it might be time to freshen up their emblems.
Volkswagen recently did so, and it’s had one of the most consistent logo designs (minus those early swastika/ginfaxi years) you’re ever to come across.
Several trademark applications dated November 26th indicate that Kia might be following suit. The brand has a new design pending with the Korea Intellectual Property Rights Information Service (KIPRIS), and it’s a major departure from the last update.
Volkswagen Unveils Updated R Logo
Volkswagen has revealed an updated R logo that it says will still symbolize performance while also representing the brand’s “fresh start” — its refocus on electric vehicles, rather than the diesel ones that got it into trouble back in 2015.
VW similarly rejiggered is brand’s main logo, eliminating its three-dimensional aspects for a streamlined version highly reminiscent of the symbol used through the 1970s, debuting the new (old?) design at this year’s Frankfurt Motor Show. But the R’s transformation has resulted in something entirely novel, abandoning the leftmost vertical line in favor of an abstracted representation of the letter.
However, tweaking the visuals of a single character doesn’t have much meaning in itself. All we really care about is whether or not the R badge will still denote the maximum performance available from various VW models.
Preparing for the Future, Lotus Unveils New Logo
While Lotus Cars’ world premiere of the Evija hypercar was easily the biggest announcement made by the company in the past ten years, another major announcement slipped in beneath the radar this week. Apparently, Lotus has a new logo.
Whilst browsing the brand’s latest press releases, we noticed it had uploaded some new photos of the Evija and a gaggle of snapshots from its new partnership with the Norwich City Football Club. Despite European soccer sponsorships holding this author’s interest about as well as a sieve holds water, something looked a little off about the Lotus emblem emblazoned on the Evora and Exige models parked outside of the renamed “Lotus Training Centre.”
Why Lotus decided to bury its new branding announcement deep within a press release about its favorite sports club is anybody’s guess. Perhaps it felt the changes to the logo weren’t extreme enough to warrant a separate announcement.
Mini Seriously Streamlines Its Badge for 2018
Mini has revealed an ultra-streamlined logo that will begin appearing on the brand’s cars by March of 2018. Abandoning the three-dimensional model as the automaker’s official mark, the new crest isn’t any more exciting but does looks a bit more contemporary.
The new emblem actually made its debut on the Mini EV Concept in late summer. At the time, it wasn’t clear what the purpose of the new logo was. For all we knew it could have been a way of differentiating electrified models from the company’s main lineup, or simply be a way to further streamline the battery-driven concept. Instead, it’s to be the replacement for the old logo and will crop up in all the automotive locales one would expect: the hood, tailgate, steering wheel, and key fob.
BMW's Getting a 'New Logo' for Its Flagship Models
Interested in distinguishing its premium models from the rest of the flotsam and jetsam, BMW is launching a “new” black-and-white logo it will use to market its “flaggschiff” units around the globe. The updated look was unveiled at the Frankfurt Motor Show and will be used for the 7 series and i8 coupe, as well as the forthcoming 8 series coupe, convertible, i8 roadster and X7 SUV.
Rumored to be similar to the cheesy carbon variant of the company’s emblem found in numerous aftermarket Ebay listings, the new logo is essentially the old one, only desaturated into monochrome with the company’s full name — Bayerische Motoren Werke — written out in its entirety. However, there seems to be some confusion as to how the new logo will be used and what its heritage actually entails.
Wincing Commences at Prospect of Aston Martin Using an Updated Logo
Aston Martin filed a trademark for a thatched-diamond logo over the summer, designated primarily for small merchandise and marketing endeavors. It looks like two opposing Volkswagen emblems laid atop each other and is about as iconic as any random series of intersecting lines could be. Fortunately, it seemed like it would only appear on less-relevant Aston-related trinkets — with items like shaving kits, polo shirts, and attache cases being a worst case scenario.
Then, earlier this week, Aston Martin made a secondary filing that included those items, mobile devices, automotive chassis and vehicle designs. Meaning that the we will assuredly be seeing this new design on merchandise affiliated with Aston Martin and possibly even its cars.