#ElonMusk

As I wrote a week or two ago, the outside world is finally catching on to what automotive journalists, industry analysts, and car enthusiasts have long known about Tesla. This week, two columns in The New York Times showed that well-known pundits like Farhad Manjoo and Paul Krugman are catching on/catching up.

Ever since Tesla boss Elon Musk took over Twitter, he's found himself mired in controversy, often of his own making.

I've been following the Elon Musk Twitter drama relatively closely. In part because I use Twitter on a personal level, in part because TTAC has an official account, in part because of Musk's connection to this industry, and in part because I care about misinformation/disinformation.

Elon Musk, now running Twitter on top of a handful of other companies, may be overloaded but at least recognizes the need for help. Automotive News reported that the Tesla CEO brought a veteran exec from the company’s Shanghai Gigafactory to Austin, where the automaker plans to ramp up Model Y and Cybertruck production.

Elon Musk may have his hands full with whatever he’s doing to Twitter at the moment, but his car company is still developing new (not you, Cybertruck) models. Automotive News reported that Tesla is working on an updated Model 3 sedan, which it hopes will reduce its production costs and give it new charm against newer and less controversial rivals.

Tesla boss Elon Musk has sold 19.5 million Tesla shares worth almost $4 billion since he took over Twitter, according to regulatory filings.

Stellantis is now among the ranks of large companies that have paused or pulled advertising on Twitter.

Earlier this week, General Motors pulled its Twitter advertising. Now Volkswagen Auto Group is following suit. The company is recommending that its brands pause advertising on Twitter for the time being.

When I posted Friday's QOTD, I was wondering if perhaps I was overthinking things. I wondered how Tesla boss Elon Musk owning Twitter -- a social-media platform used by Tesla's competitors -- would affect the automotive industry and the automotive press.

Apparently, I am not the only one with concerns.

It's official. Tesla boss Elon Musk now owns Twitter, one of the most influential social media platforms.

Automotive News has a story out showing that for automaker bosses who have been in their position for at least two years, median pay has risen 90 percent since 2020.

The story is accompanied by a chart with salary numbers, and some of the numbers are staggering, even knowing that CEOs tend to be extremely well compensated in this day and age.

Shivon Zilis, a top executive at Neuralink, gave birth to twins last year. The father was Neuralink — and Tesla — boss Elon Musk.

This happened in November, just weeks before Musk and singer Claire Boucher, who performs under the name Grimes, announced the birth of their second child.

As you likely know, Tesla doesn’t do traditional advertising for its vehicles. Or much in the way of social-media advertising, either. That’s because Tesla is often considered “cool” and partly because of the cult of personality cultivated by boss Elon Musk.

That might be about to change, according to one report.

Elon Musk has sold an estimated $4 billion worth of Tesla stock days this week after reaching a $44 billion deal to purchase Twitter. Regulatory filing show the CEO offloading nearly 4.5 million shares of the automaker between April 26th and the 27th.

The timing of the transaction makes the why of the situation fairly obvious. Despite the resulting political hubbub, Musk reached an agreement on April 25th to acquire Twitter. The deal was tied up with tens of billions of dollars worth of his Tesla shares to support margin loans after the executive said he could come up with $21 billion in equity. While some questioned where the funding would come from, others claimed it was obvious.

By now, save for only the least informed gearheads, almost everyone has heard Elon Musk has been successful, at least to this point, in his quest to buy Twitter. This development has caused no shortage of natterings in all corners of the internet, with tech blogs suddenly discovering the unpredictable and sometime unfathomable morass that is Musk’s social media presence. Auto journalists have been dealing with such issues for years.

One surprising result of the Twitter buyout? Henrik Fisker, boss of an EV company which ostensibly competes with Tesla, has packed up camp and disappeared.