#EasterJeepSafari

For ages, Jeep has been using the fan-directed Easter Jeep Safari in Moab as an opportunity to show off working concepts to brand faithful. This year is no different, with four machines appearing on the slickrock.

The annual Easter Jeep Safari in Moab will kick off later this month, meaning we’re in for a deluge of teaser shots for whatever the mad scientists have cooked up in the Jeep labs ahead of this year’s gathering.

The annual Easter Jeep Safari to Moab, Utah, is almost upon us, and Jeep dropped seven concepts on us in advance of the event. Four are electrified.

Farout, a new Jeep Gladiator concept vehicle for 2021, is an overlander built for four, thanks to the addition of an AT Overland Equipment Habitat truck topper. At 16-feet long and 7.5-feet tall, the pop top fully deployed takes about three minutes to set up.

The Jeep Gladiator Top Dog concept vehicle is headed to Moab for the first time. First built in 2020, it sat in limbo for events to open up again, and the 55th Annual Easter Jeep Safari was the opportunity Jeep had been waiting for.

Due to COVID-19, the host group, Red Rock 4-Wheelers, had Easter Jeep Safari canceled, only to have the Grand County Commission in February approve a revision to the group’s special permit, and their event permit. Part of their compliance required cancellation of the vendor portion of the show, although the group has announced they will do a virtual live-streamed giveaway, to be held Friday, April 2nd at 6:30 p.m. Mountain time on their Facebook page.

Blend a 2020 Jeep Wrangler Rubicon with a 1968 Jeepster Commando and what do you get? A throwback that epitomizes why you build concept vehicles. I have to imagine it was as much fun for the designers, as it was the fabricators and the PR team that gets to display them this week at Easter Jeep Safari.

Jeep and Mopar have teamed up to create another round of concept vehicles for the annual Easter Jeep Safari. Now in its 52nd year, thousands of off-road enthusiasts will once again head to Moab, Utah, for a week of technical off-roading and dirt-related camaraderie. They’ll also get to see these 4x4s in the flesh. This year’s batch was a little less showy than the previous annum, but pursuing substance over style isn’t a terrible impulse when you’re planning on slamming a vehicle into boulders all day.

“Pushing the limit is something the Jeep brand is no stranger to and these seven new, exciting and capable concept vehicles are the latest example of that,” said Jeep head Mike Manley. “Every year, we look forward to introducing new concept vehicles and ideas to our enthusiasts. The Moab Easter Jeep Safari presents a unique and perfect opportunity to collect valuable insight from our most loyal customers.”

For over half a century, Jeep has held an annual safari in Moab, Utah, where 4×4 enthusiasts come to tackle the rough terrain in all manner of off-road vehicles. It’s also become an opportunity for Jeep to showcase its modern concept vehicles.

While Jeep has in past years leveraged nostalgia as a theme for its based-on-current-model concepts, the crème de la crème from this year wasn’t even from the current millennium and comes to us — via Craigslist — in the form of a 1993 ZJ Jeep Grand Cherokee.

Each year, Jeep builds a few concept vehicles and takes to the Easter Jeep Safari through off-road trails in Moab, Utah. Jeep uses the nine day trek to show off the off-road capabilities of its vehicles while celebrating its storied past. Maybe our invitation was lost in the mail.

Fortunately, Jeep did invite us to a different Jeep Safari, which took place during the week of Metro Detroit’s Dream Cruise. All the vehicles involved in this event have completed the Jeep Easter Safari in Moab. The Detroit Jeep Safari route may have been be a much shorter and less treacherous than Moab’s trails, but electronic locking differentials are helpful traversing the craters Detroiters refer to as roads.

In anticipation of the 50th Easter Jeep Safari in Moab, Utah, Jeep turned its best and brightest designers loose and created seven concept vehicles you’ll probably never drive.

But you can gaze, and you can dream.

These rolling showcases for Jeep and Mopar performance parts crop up annually in advance of the off-road love-in (March 19 – 27), but this year Jeep delved deep into the history file to celebrate its 75th birthday.

We’ll highlight the standouts after the break.

The 2015 Easter Jeep Safari “Chief” is an homage to the full-size Cherokees of the 1970s.

Jeep has this whole concept car thing figured out.

Whereas most manufacturers use concept cars as a glimpse into the near future (or not, See “NSX, Acura”), Jeep makes weird-ass, proof of bad-ass concepts like this Chief, a 2012 “Call of Duty: Modern Warfare 3” Wrangler turned surf-weirdo-baby blue-SUV that goes to show how much lead Jeep designer Mark Allen has nothing to do all day.

(Allen once told me his job with the Wrangler is done every year when nothing changes and that’s how it should be.)