Dyson Planning on Building Three Cars, Not Just One

Last year, British appliance manufacturer Dyson said it would devote $2.7 billion towards the development of an electric car. The plan was to build a vehicle using advanced solid state batteries and bring it to market in 2020. There was no shortage of jokes about how a company that primarily produces vacuum cleaners would probably make a car that really sucked wasn’t very good.

However, the joke seems to be on them, as Dyson isn’t working on an electric car at all. Recent reports seem to indicate it’s actually developing three. But you can still snicker about the overly ambitious battery timeline, because there is practically no way the company can hit that target. Instead, it looks as if Dyson will rely on lithium-ion batteries rather than solid state on the first car — effectively eliminating the one big advantage it would have had when entering the market.

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Get Ready, Here Comes the Sexy New 2020 Dyson

Herbert Hoover promised Americans a chicken in every pot and a car in every garage, but another man with a vacuum-associated name, James Dyson, wants to put electric cars in every parking spot.

Dyson, maker of strangely desirable vacuum cleaners and unsettlingly futuristic fans shaped like an elongated oval, wants to build you a car. Of course, we told you this last year, after the British government let slip that it was “funding Dyson to develop a new battery electric vehicle at their headquarters in Malmesbury, Wiltshire.”

The secretive UK-based company now claims you’ll see its new car in just three years.

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  • EAM3 Learned to drive in my parents' 1981 Maxima. Lovely car that seemed to do everything right. I can still hear the "Please turn off the lights" voice in my head since everyone wanted a demo of the newfangled talking car. A friend of the family had a manual transmission one and that thing was fun!
  • FreedMike That wagon is yummy.
  • Syke Thanks, somehow I missed that.
  • 285exp I am quite sure that it is a complete coincidence that they have announced a $7k price increase the same week that the current administration has passed legislation extending the $7k tax credit that was set to expire. Yep, not at all related.
  • Syke Is it possible to switch the pure EV drive on and off? Given the wonderful throttle response of an EV, I could see the desirability of this for a serious off-roader. Run straight ICE to get to your off-roading site, switch over the EV drive during the off-road section, then back to ICE for the road trip back home.