#DuncanAldred
GMC Needs a Subcompact Crossover; Brand Boss Says GMC 'Should Have Been First in the Segment'
Small crossovers are a natural fit for a brand that sells not a single passenger car, but GMC has been sorely lacking in smaller utility vehicles for much of its tenure.
The first-generation GMC Terrain, something of a tweener-sized utility vehicle, didn’t arrive until 2009. For its predecessor, General Motors decided to concentrate attention on its Pontiac brand, which resulted in the oft-forgotten Torrent.
But down another rung on the ladder sits subcompact utility vehicles. GMC brand boss Duncan Aldred says General Motors’ all-light-truck division “should have been first in the segment.” Instead, the Buick Encore and Chevrolet Trax generate 13,000 monthly U.S. sales, thereby controlling America’s subcompact crossover category.
GMC? On the sidelines, waiting for the next generation of GM subcompacts to spawn a crossover for the very brand that should have had one in the first place.

Weekend News Roundup: Leaf Sprouted? Volkswagen and North Korea; Fancy Fiskers
Here’s some of the news you may have missed if you were out fighting the holiday crowds and spreading some of that Yuletide cheer by burning the hell out of some cookies you were planning on giving the neighbors.

Reuss: Low Priority For Ford Raptor Competitor
Will there be a Silverado or Sierra ready to battle the Ford Raptor in Baja Valley anytime soon? Not quite, according to General Motors.

Aldred: 2018 Opel Adam Could Become A Buick
Buick may want to slap its badge on the face of the Opel Adam, but it will be a while before it has the opportunity to take on Fiat and MINI.

Aldred: Jeep Wrangler-Style GMC Model A Possibility
Would you like a “professional grade” Jeep Wrangler? Should Buick-GMC vice president Duncan Aldred get his way, that’s exactly what will happen as part of Aldred’s vow to “change the face” of GMC.

Dealers Uneasy About Turnover At GM's Sales & Marketing Team
Duncan Aldred, Brian Sweeney and Don Johnson.
As inventories of unsold cars surge past 100 days’ supply, GM has shuffled its sales and marketing organizations in an attempt to move some of that bloated inventory. Last week, GM moved Buick-GMC sales chief Brian Sweeney, 46, to the top sales post at Chevrolet, taking over for the retiring Don Johnson. Sweeney’s replacement will be Duncan Aldred, 43, who most recently has been running GM’s British brand, Vauxhall. Both executives will will report to new U.S. sales chief Steve Hill, 53.
Automotive News is reporting that the continued changes in personnel at GM’s sales and marketing divisions has been a source of frustration for dealers and ad agency executives in recent years. Some dealers feel that what they see as GM’s strongest product lineup in generations is being compromised by chaos in the marketing team responsible for promoting those new products.

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