#DodgeViper

Monday morning. Auction time. I have 116 vehicles in front of me and a 21-year-old supercar that’s making me think back to the days when truck engines in car bodies were still all the rage.

I have a friend and colleague, for the purposes of this post we’ll name him Jack, that races cars and has an active social life with attractive women. It’s not likely that he’d be jealous of a decrepit grandfather like me, but indeed his envy was as green as his old Audi S5 when I recently got to tour the Conner Avenue Assembly Plant where FCA assembles the Viper.

That’s because Jack is an unabashed and unashamed fanboy of Dodge’s handbuilt V10 powered American supercar.

When Chrysler invited the media to an event at the Conner Avenue assembly plant where the Dodge Viper is put together in Detroit, it was rumored they’d use the occasion to reveal a 700+ horsepower Hellcat Version of Dodge’s sports car. After all, how could the Challenger and Charger have more powerful engines than the brand’s King of the Hill? Over at GM, even Cadillac’s V cars don’t have as much power as the Z06 Corvette.

It happens Dodge did reveal a new version of the Viper – but it isn’t a Hellcat. Instead, they introduced what they billed as “the fastest street legal Viper track car ever”, the all-new Viper ACR.

Full gallery here

Last month, Dodge announced the Viper GTC model. The “C” part of the name presumably stands for “custom” as paying the $10,000 premium over the base Viper give customers access to literally *millions of custom paint, interior trim, striping and wheel combinations. I’m tempted to say that truly custom, or as our British cousins like to say, bespoke, items can’t be ordered from a list, but the heart of what Dodge is promoting as the Viper 1 of 1 program is a color palette of 8,000 hand-sprayed exterior color paint options. I worked in an automotive paint research and development lab for more than 20 years. Eight thousand colors is a huge selection and one of the features of the 1 of 1 program is that once an exterior color is picked, that will be the only Viper painted that color for the model year, making it a true one of one collectible. Ironically, though, the rainbow colored Viper they used to promote the program at the Chicago Auto Show wasn’t actually painted.

This is what you read two months ago on TTAC: “FCA won’t build this car forever if it remains unwanted. Long live the Alfa Romeo 4C?”

The mission for the Viper team then became, how do we make it desirable? Better yet, how do we make it desirable tomorrow?

Over the span of a few days or weeks, the Chrysler Group wasn’t going to inject a barrel full of cash into R&D for a new Viper, perform stress tests, crash tests, performance tests, complete styling mock-ups, consult the Viper-owning faithful, and begin delivering cars to dealers.

But they could drop the price by $15,000, creating a base MSRP of $84,995. Suddenly for September, the Viper was priced like it was two decades ago, adjusted for inflation.

Suddenly, U.S. sales rose to the highest level the Viper has seen since January 2009, when 127 were sold, a follow-up to the Viper’s 152-unit December 2008 performance.

A few days ago, I heard Nirvana’s “Come as you are” on a classic rock station. It’s hard to think of a grune song as qualifying for “classic” status, but we are creeping up on nearly 20 years of Nirvana. On the car front, there’s already been a re-issue of the Mustang 5.0, and now the Mopar folks are taking a similar path.

8.4 liters. 10 cylinders. 640 horsepower. 600 lb-ft of torque. 3297 pounds. It’s still a Viper.

Our frien d Kamil Kaluski of Hooniverse found this picture of a 2013 Dodge SRT Viper – in Hot Wheels form. Squint real hard and you’ll see that this is probably the Viper, in 1/59th scale.

Last week, news about a Dodge Viper ACR kicking “the ever-living crap out of the Lexus LFA and the Corvette ZR1” (in the matchless and breathless words of Jalopnik) made the rounds trough the webz. At the time, Jack Baruth warned that “there’s no ‘official’ word yet” and mused that the slick boys could have used non-stock tires. Ever since, it became quiet.