#DodgeDart

The Dodge Avenger was a contentious topic on TTAC. For some, it made the Dart redundant, offering the cheapest 283 horsepower money could buy. For others, it was a dreadful pile of crap, fit for sub-prime buyers, rental fleets and not much else.

The launch of the Chrysler 200 means Chrysler has to make some decisions about its future; and the most likely course of action for them is to kill off the Dodge Avenger, right away.

WKYC-TV reports that when Norman Gurley was pulled over for allegedly speeding in Lorain County, Ohio on Tuesday, State Highway Patrol officers arrested him for having a hidden compartment on his car, charged with a felony despite the fact that he was not violating drug, weapon or any other contraband laws. Gurley thus became the first person charged under Ohio’s relatively new “hidden compartment” law intended, supposedly, to stop drug smuggling. The law states: “No person shall knowingly operate, possess, or use a vehicle with a hidden compartment with knowledge that the hidden compartment is used or intended to be used to facilitate the unlawful concealment or transportation of a controlled substance.” That may create a problem if you drive a Dodge Dart in Ohio.

The march of the Chrysler A-bodies into The Crusher’s jaws continues in Colorado; in this series prior to today, we’ve seen this ’75 Duster, this ’75 Dart, this ’64 Valiant wagon, this ’68 Valiant Signet, this ’66 Dart, this ’73 Valiant, and this ’61 Valiant. Most of these cars’ contemporary competitors— Chevy Novas, Ford Falcons and Mavericks, AMC Gremlins— were crushed decades ago, but plenty of the old 318- and Slant 6-powered Chrysler commuters managed to hang on in everyday service for nearly half a century. This ’67 sedan still looks pretty solid, but these days only the Dart coupes are worth fixing up.

Image courtesy of allpar.com

I am sure the diagnosis came as a shock. It was cancer and the prognosis was not good. The man must have looked at what he had made of his life, weighed the good and the bad against one another, and realized that his 13 year old son was his crowning achievement. He was a good kid, honest, innocent and open to the experiences of the world, but not without that streak of mischievousness that all boys his age had. He would, in time, become a fine man but there remained a long road to manhood. A road he would soon have to walk alone.

The man knew he would miss so many important moments in the boy’s life, the baseball games, high school, his first date, his graduation, college and career. He would never meet the boy’s wife or be there to see him hold his children. Still, there was one thing he could do, never mind the fact that there were years left to go before the boy could get his driver’s license, a rite of passage that had bound father and son together for decades. He could buy the boy his first car and then pass on in the knowledge that he had been able to help his son reach at least one of life’s great milestones.

Fiat debuted the Ottimo at the 2013 Guangzhou Auto show. The five-door hatchback is based on the same platform as the Dodge Dart and Fiat Viaggio sedan and it will be assembled alongside the Viaggio by the joint venture between Fiat and Guangzhou Automobile Group, doubling production at that plant in southern China.

Will there ever be a time in which no Chrysler A-bodies show up in North America’s cheap self-serve wrecking yards? Sure, Darts and Valiants were as common 20 years ago as are dead Tauruses now, so the former torrent of old Chrysler compacts has become a trickle, but I still find at least a couple of them every time I visit The Crusher’s waiting room. In the last couple of years, this series has included this ’75 Duster, this ’64 Valiant wagon, this ’68 Valiant Signet, this ’66 Dart, this ’73 Valiant, and this ’61 Valiant, and today we’ll be admiring the car that was to 1983 what the ’94 Corolla is to 2013: a cheap, dependable sedan that nobody noticed.

In the compact segment, GM and Ford are having no trouble moving metal. The Cruze is coming off of a record month, and the Focus is slightly ahead of the Cruze year-to-date. So what about the Dodge Dart? Sales of the Dart have been incredibly weak; in a segment where the top sellers can move between 20,000 and 30,000 units monthly, the Dart has barely cracked 8,000 units per month. Not a good sign when Sergio Marchionne himself said “ if you’re a serious car maker, and you can’t make it into this segment, you’re doomed.”

The Dart’s biggest competitor may not even be in the compact segment, but in the the very same showroom it lives in.

The Dodge Dart was supposed to have been the Messianic Redemption for Chrysler’s passenger car side; a well-built, competent compact car that would draw in young buyers to the Dodge brand while taking the fight to established players like Civic, Corolla and Focus. It had all the right elements on paper too; a large cabin, Alfa Romeo underpinnings and the all-important 40 MPG rating.

As we come to yet another hiccup in the launch of the Dodge Dart, it’s worth taking a look backwards to examine how we got to this point; the elimination of a second shift at the Dundee, Michigan plant that builds the Dart’s 1.4L FIRE engine, as well as the firing or re-assignment of 58 workers.

As both Ronnie and Michael Karesh noted, the same 1.4T FIRE engine that’s so delightful in the Fiat 500 Abarth is weaksauce in the Dart. The 1.4T’s clunky dual-clutch auto doesn’t help matters either. If it weren’t for government mandated fuel economy targets imposed as a condition of the bailout, that engine – and possibly the Dart – wouldn’t even be here right now.

While the GM inventory woes have been a fixture of TTAC for months, excess inventory isn’t the sole domain of GM’s pickups. Chrysler is having its own issues, with the Dodge Dart suffering from a glut of inventory.

Consumer Reports tested the latest offerings of Detroit automakers, did not like the Dodge Dart, was frustrated by the Cadillac XTS, was underwhelmed by the Lincoln MKS, and put off by the Chevrolet Spark. CR ended up recommending a Japanese Lexus ES instead.

Four 2013 models, the Lexus ES, the Hyundai Santa Fe, the Subaru XV Crosstrek, and the Dodge Dart received the coveted “Top Safety Pick” award by the Insurance Institute for Highway Safety.

A hot tip from a few friends in my generational cohort, the ones who don’t drive or have any interest in motoring. They all love this ad for the Dodge Dart and encouraged me to check it out.

The folks over at Allpar are concerned about Dart sales. The initial batch of Darts were released as “Rally” models with manual transmissions for about $23,000 — and apparently, one of the Allpar reader’s dealers has an ADP sticker on top of that! The Darts don’t seem to be selling. Not for $23,000, and not with a manual transmission.

Now the Wall Street Journal is chiming in.