#DodgeChallenger

When we announced that the Dodge Demon would have a MSRP below six-figures, the comments section was immediately populated with discussions on how that might not be the case once the strip-focused Challenger arrives in showrooms. The limited supply of early Hellcats came at a significant premium and, for a time, even gently used models were going for the manufacturer’s suggested retail price of a new one.

Gouging on the Demon seems even more assured since FCA has stated that it will be limited production to a mere 3,300 units in North America. Obviously, there is no way in hell to avoid dealer markup on a vehicle like this one but Dodge seems to think it has found a way to attenuate the matter.

The 2018 Dodge Challenger SRT Demon produces 808 horsepower; 840 if you find some racing fuel.

I don’t care.

Don’t get me wrong. I like fast cars. I like fast SUVs. I like fast minivans. I like quick acceleration, high top speeds, rapid shifts, prodigious tire smoke, and burbly exhaust.

But outrageous horsepower numbers are almost becoming boring. They’re so common. So ordinary. So…

Easy.

Anybody can throw a few hundred extra horsepower at a decade-old muscle coupe. But what else can you do to impress me?

If you haven’t yet heard, Dodge will unveil the 2018 Dodge Challenger SRT Demon at the New York International Auto Show on April 11th.

If you have heard, then you’ll be relieved to know that one of the most drawn out vehicle releases in history has reached its end.

A few months ago, I promised the B&B they would never see American muscle cars in this Ace of Base series. Why? Well, it’s my firm belief the likes of Mustang, Camaro, and Challenger should be permanently equipped with a V8 engine and its accompanying sultry exhaust note.

I am here before you today not to break my promise, but — as I’ve said to my wife on occasion — to creatively keep my promise. Let’s find out what shoppers get for their cash in a no-option, V8-equipped example of the hairy-chested coupes hawked by the Detroit Three.

Across much of the United States, January is not the season for pony car purchases.

In fact, January is not the season for big automotive purchases in general.

Auto sales are at their lowest point in January. The rush to buy and lease vehicles in December, when spending comes naturally and time away from the office is easy to come by, is over. The weather typically takes a turn. Wallets are not flush.

Last month, U.S. auto sales dropped 2 percent from January 2016 levels. Blame a 13-percent passenger car downturn.

But the Ford Mustang, Chevrolet Camaro, and Dodge Challenger all tanked at a substantially worse rate than the market at large, following up a disappointing 2016 with January results that had better not set the stage for 2017.

Things are getting downright kooky in Auburn Hills.

Fiat Chrysler Automobiles has become quite chatty in the past day, with company spokespersons confirming bizarre new details about the upcoming Dodge Challenger SRT Demon. Apparently, the beastly LX-platform variant is a real stripper.

Yes, to shed as much weight as possible from the Challenger Hellcat’s considerable mass, the mysterious Demon with make do without many of the things we’ve come to associate with modern automobiles.

Including seats.

The 2018 Dodge Challenger SRT Demon promises to be at least 200 pounds lighter than the current Hellcat when it debuts at the 2017 New York International Auto Show.

While Fiat Chrysler Automobiles’ first teaser video introduced the resurrected nameplate, the latest shows the Demon driving onto a scale and shedding weight from various areas of the vehicle.

Well, that was short-lived. After somewhat positive, very incentive-fueled results for the Chevrolet Camaro in September and October, November’s numbers told a very different story.

General Motors’ underwhelming launch of the sixth-generation Chevrolet Camaro produced significantly fewer sales in 2016 than the old Camaro managed in its final year. Camaro sales through the first eight months of 2016 were down 15 percent, year-over-year. But GM then threw down the incentive gauntlet in September with massive discounts, intending to clear an inventory glut.

It worked. Sort of. The Chevrolet Camaro outsold the Ford Mustang in September — and again in October — but inventory levels scarcely decreased. Autumn simply isn’t the time to sell large numbers of pony cars, even if the Camaro attracted more buyers thanks to average discounts of $4,700 per car.

Regardless, that two-month Camaro win streak turned out to be a two-month blip. General Motors scaled back Camaro incentives in November 2016. Consequently, Camaro volume declined, the Camaro was once again handily outsold by the Ford Mustang, and there are now 177 days of Camaro supply across America.

Fiat Chrysler Automobiles sure loves its aging rear-wheel-drive LX platform, so much so that it might just keep it around for an extra two years.

According to Automotive News, sources claim the Dodge Charger, Challenger and Chrysler 300 will forgo their planned platform swap in 2018 and soldier on until at least 2020. If true — and FCA’s lack of allegiance to long-term product plans lends it credence — that means no major redesign for the models until 2021.

It’s good news for lovers of the current generation models, but it’s yet another sign that the Chrysler 300 may be doomed.

Once again, the National Highway Traffic Safety Administration has handed the Dodge Challenger a five-star safety rating in its annual crash tests.

Shelf space at Fiat Chrysler Automobiles headquarters must be at a premium thanks to all those awards, but does the NHTSA safety rating tell the whole story?

In short — no, it doesn’t.

Even Mazda, we told you last week, is now selling more crossovers than cars.

One-third of Chevrolet’s U.S. volume is produced by pickup trucks. An SUV now generates more than half of the Bentley brand’s U.S. sales. Half of all Chrysler buyers choose a minivan.

Where are the sports cars?

In response to disappointing sales of the new-for-2016 Chevrolet Camaro, General Motors revealed last week that it will cut prices of the 2017 model.

Although there are plenty of 2017 Camaros already available — all of which will benefit from the newly lowered price — the issue facing GM’s U.S. dealers now pertains to the number of 2016 Camaros on dealer lots. Of the roughly 27,000 Chevrolet Camaros in stock at dealers across America, according to Cars.com, 40 percent are MY2016s, the appeal for which decreases rapidly as more MY2017s become available.

This ballooning Camaro inventory, a 139-day supply heading into September 2016, was caused by a sharp decrease in Camaro demand with the launch of the all-new sixth-generation model, a subject we’ve explored frequently in the past. Through the first eight months of 2016, U.S. sales of the Chevrolet Camaro are down 15 percent.

But sales of the Camaro’s chief rival, the wildly more popular Ford Mustang, are falling, as well. Dodge Challenger sales are sliding, too.

The Dodge Challenger is well known for fouling empty parking lots with smoke-belching burnouts, but Fiat Chrysler Automobiles clearly feels its muscle coupe needs four-wheel traction.

Horsepower lovers in northern climes are likely celebrating the news (reported by Automotive News) that the Challenger will gain an all-wheel-drive variant.

U.S. sales of America’s three pony-muscle car coupes slid 2 percent in July 2016 despite meaningful gains from both the Ford Mustang and Dodge Challenger.

Blame?

Cast it all in the direction of the Chevrolet Camaro, sales of which plunged 26 percent, a loss of nearly 2,000 sales for Chevrolet dealers compared with July 2015.

Camaro sales declined in 7 of the last 12 months, diving by 9,517 units during a span of three consecutive year-over-year decreases between May and July. After the Camaro outsold the Ford Mustang in five consecutive years, it now appears certain that 2016 will be the second consecutive year in which the Mustang easily outsells the Chevrolet Camaro.

One might even say the Mustang is going to win, “by a lot.”

After TTAC delved into the details of the sixth-generation Chevrolet Camaro’s gradual decline last month, General Motors reported the worst sales month for the Camaro since November 2014.

June 2016 sales of the Chevrolet Camaro fell to a 19-month low. With only 4,969 sales — a huge number by the standards of most sporting cars but a 40-percent drop compared with the Camaro’s five-year June average — U.S. Camaro volume fell below 5,000 units for just the second time in the last 18 months.

Newly launched this past winter, the latest Camaro’s sales have fallen well below the totals achieved by the six-year-old fifth-gen Camaro in its final — and worst — year on the market. In the first-half of 2015, GM reported 42,593 U.S. sales of the Camaro, a 9-percent year-over-year drop. Yet one year later, the new Camaro is down 14 percent to 36,834 units, a drop of 5,759 sales.