#DistractedDriving
BMW Joins War Against Distracted Driving With Jet Fighter Technology
Having been on the road with Steve Lang who conducts his buy here, pay here business (“500 down and 50 a week!”) from a cell phone that appears to be surgically attached to his ear, I was longing for a heads up display fighter pilots have: Eyes on what’s ahead, and still masses of targeting information. We should have driven a BMW: A “full-color head-up display is optionally available for almost all series,” BMW tells me in an email.
Myth: Drivers Need to Stay Focused
This is not a new video. It is from an Edmunds session in June. However, it had only 119 views since it was uploaded. This video is required watching when you talk about distracted driving. Or when you have kids. If you love them, give them Call of Duty. And you’ll be amazed when she talks about the “Schumacher of the road” part.
Dangers Of Distracted Driving, Explained (Graphic Content)
Quote Of The Day: Hands Free At High Speeds Edition
[Skip ahead to 2:08 (or don’t)]
It’s the stuff of a Ray LaHood nightmare. Automotive News [sub]’s lede comes screaming out of the blackness:
BERLIN — Ford Motor Co. has adapted its Sync in-car connectivity system to cope with high speeds on German autobahns.
But you can’t wake up, Mr Secretary of Transportation. For this is no dream…
Distracted Driving Crusade Hurts Telcos
The Crusade against distracted driving is taking its toll – on the telcos: “State laws that mandate use of hands-free devices when talking on a mobile phone behind the wheel may have cut handheld device usage in half over the past year,” reports Edmunds.
A report released by the Governors Highway Safety Association (GHSA) talks about a bloodbath caused by cell phones:
Enforcement Works In The War On Distraction… But Only To A Point
Transportation Secretary and Supreme Allied Commander in the War On Distraction Ray LaHood is quite chuffed about initial pilot program results for his latest offensive against in-car cell phone use, and he’s taking to the airwaves to declare victory. The programs, modeled on the “Click It Or Ticket” and “Over The Limit, Under Arrest” initiatives combined an advertising blitz and waves of enforcement to crack down on the behavior, but more importantly to send the message that distracted driving is as serious a problem as drunk driving or not wearing a seatbelt. Thanks to the relative success of these earlier programs, the DOT has a strong template for its pilot anti-distracted driving campaign, the enforcement components of which took place in April, July, and October 2010 and March-April 2011. But was the “Phone In One Hand, Ticket In The Other” program actually as successful as LaHood claims?
Rethinking Distracted Driving
Edmunds recent Auto Safety Conference featured a number of high-profile speakers including NHTSA Administrator David Strickland, Edmunds CEO Jeremy Anwyl, IIHS President Adrian Lund, Toyota Under Fire author Tim Ogden, Rep John Dingell and more. I haven’t had time to watch all of the presentations from the conference, but from what I’ve seen, the conference seems to have been one of the most forward-thinking, diverse and lively explorations of auto safety in recent memory. The video above, featuring Virginia Tech professor Tom Dingus, offers enough provocative insights to fuel a lengthy discussion on distracted driving, but I encourage you to go check out the rest of the speakers here, and if you really want to get stuck in, you can download their presentations here.
Quote Of The Day: Driverless Distraction Edition
What Happened To The War On Distraction?
NHTSA Administrator David Strickland warned automakers last week that he had no interest in making it easier to use systems like Twitter and Facebook, indicating that integration of these systems could face future regulation. But while Strickland was playing Bad Cop, his boss (and the traditional bad cop in these routines) Ray LaHood was busy playing Good Cop, telling the AP [via The WaPo] that
We are data-based. Our credibility comes from having good data. If we have good data, then we can make a case. Is messing with your GPS a cognitive distraction? Is changing the channel on the radio a cognitive distraction? We’re looking at that now.
You can see the entire war plan for the DOT’s assault on distraction in PDF here, but don’t rush. You have plenty of time. Voluntary guidelines (yes, voluntary) for visual-manual interfaces won’t come out until Q3 of this year, portable devices in Q3 2013 and voice-activated systems in Q1 2014. Meanwhile, the government won’t even have the data on which to regulate hands-free systems until Q1 2012. So, even though most research shows little change in distraction between a hands-free and handheld device, the industry should be able to sell a grip of hands-free and voice-activated systems before the government is even sure of how distracting they are.
Quote Of The Day: This Car Is Not A Mobile Device Edition
I’m not in the business of helping people Tweet better, I’m not in the business of helping people post to Facebook better. My job is to make sure we keep people safe behind the wheel. I’m not going to deny the fact that people want these things. They do. Especially the generation behind us. They’re used to being connected 24 hours a day.
A car is not a mobile device — a car is a car. We will not take a backseat while new telematics and infotainment systems are introduced. There is too much potential for distraction of drivers.
NHTSA Administrator David Strickland took the war on distraction to the enemy in a speech to an auto technology conference, reports Bloomberg. With nearly every manufacturer racing towards ever greater implementation of connectivity, communication and entertainment systems in cars, Strickland’s rhetorical line in the sand foreshadows a serious confrontation between industry and government. Either that, or this is just Ray LaHood-style hot air calculated to make it look like something’s happening.
ZoneAlarm Accuses U.S. DOT Of Fraud
Members of the media and the legal profession who receive regular updates from the U.S. Department of Transportation were in for a shock this morning as they opened the last announcement from NHTSA. ZoneAlarm by Check Point Software, which claims market leadership in the firewall and security business, warns that a DOT press release is a “possible fraud attempt.”
Distracted Driving: The Video Game
Think using your cell phone or other in-car distractions don’t affect your driving? Don’t try to prove it on the road (jackass), put your reaction-time skills to the test at the NYT’s multitasking reaction-time game. While using your keyboard to navigate gates, a cell phone will distract you with New Yorkian requests which you will have to answer while continuing to navigate through randomly-opening gates. The Times team that came up with the game explains
We weren’t trying to be an exact simulation of driving down the highway or the road — it’s not realistic to have all those gates and people often text in shortened words. It is a game to give you a sense of how a distraction can decrease your ability to react quickly
When you finish, the game will tell you how much multitasking impaired your ability to navigate. Let us know how you did, and if the game changed your opinion about distracted driving.
Solving Yesterday's Safety Problems Tomorrow
Ray LaHood's Opt-In War On Distracted Driving
Poor Ray LaHood. Having endured considerable embarrassment over his department’s handling of the Toyota Unintended Acceleration recall, all the Secretary of Transportation seems to want to do is talk about the “epidemic” of distracted driving. But, as TTAC has continually reminded, changing driver behaviors is a notoriously tricky task. The government’s choice: mandate intrusive measures like in-car cell phone blocking or continual surveillance of all vehicles, or go for voluntary “cures” that don’t even begin to address the underlying problem of increased driver distraction. And despite repeatedly referring to distracted driving in epidemiological terms, LaHood seems to prefer the “it’s actually your problem” approach, telling automakers [via AN [sub]]that NHTSA will
issue voluntary standards to handle the dangers of the connected car… in the third quarter of 2011.
Which means that nothing meaningful will ever actually be done about distracted driving. After all, the automakers contend that drivers will use cell phones in cars “no matter what,” and that in-car connectivity systems simply make the inevitable sin less dangerous. Of course, the evidence doesn’t seem to back up that position, as an IIHS survey shows no significant difference in safety after a hands-free cell phone ban. But, because the industry is under intense pressure to deliver profits from new connectivity systems, the logic that more systems will make drivers more likely to unsafely use phones in their cars is simply being ignored. And though the voluntary approach is better than intrusive government-mandated workarounds, is still nowhere close to living up to LaHood’s overblown rhetoric.
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